scholarly journals Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality

Author(s):  
Ying-Wei Shih
2013 ◽  
Vol 82 (6) ◽  
pp. 493-501 ◽  
Author(s):  
Marci E. J. Gleason ◽  
Yana Weinstein ◽  
Steve Balsis ◽  
Thomas F. Oltmanns

2020 ◽  
Vol 34 (4) ◽  
pp. 480-498 ◽  
Author(s):  
Mikhila N. Wildey ◽  
M. Brent Donnellan ◽  
Kelly L. Klump ◽  
S. Alexandra Burt

The current study evaluated associations among externalizing psychopathology, personality, and relationship quality in a sample of 794 couples. Personality and psychopathology were assessed using dimensional measures, and relationship attributes were assessed with both self-report and observer reports of videotaped interactions. Results were consistent with prior work (i.e., Humbad, Donnellan, Iacono, & Burt, 2010) such that greater externalizing psychopathology remained a significant predictor of lower relationship adjustment, while controlling for personality traits. Importantly, dimensional measures of externalizing psychopathology showed stronger associations with relationship adjustment when compared to symptom count measures used in Humbad et al. (2010). These results highlight the importance of replication and extension studies, the usefulness of dimensional measures of psychopathology, and the value of multiple methods of assessment to increase confidence in the robustness of associations between pathological attributes of personality and features of romantic relationships.


PLoS ONE ◽  
2019 ◽  
Vol 14 (3) ◽  
pp. e0213569 ◽  
Author(s):  
Inga Großmann ◽  
André Hottung ◽  
Artus Krohn-Grimberghe

2018 ◽  
Vol 54 ◽  
pp. 87-99
Author(s):  
Nor Asiah Omar ◽  
Ahmad Sabri Kassim ◽  
Muhamad Azrin Nazri ◽  
Farhana Sidek

2019 ◽  
Vol 53 (9) ◽  
pp. 1671-1700 ◽  
Author(s):  
Julia Marbach ◽  
Cristiana Lages ◽  
Daniel Nunan ◽  
Yuksel Ekinci

Purpose Despite growing recognition of the importance of consumer engagement with new technologies, a gap remains in terms of understanding the antecedents, consequences and moderators of online consumer engagement (OCE). This paper aims to address this gap by exploring the relationship between personality traits, OCE, perceived value and the moderating role of personal values. Design/methodology/approach A theoretical framework anchored in the extant OCE literature is tested through a study of 559 users of two distinct firm-hosted online brand communities (FHOBCs). Findings Findings suggest that three personality traits – extraversion, openness to experiences and altruism – are positively correlated with OCE. OCE is related to two types of perceived value, namely, social value and aesthetic value. The personal values of conservation and self-enhancement moderate the relationships between the three identified personality traits and OCE. Research limitations/implications Future research into OCE should consider the application of this study’s conceptual framework across different cultures to account for the fast-changing nature of online communities. Practical implications Understanding how personality traits drive OCE and what value consumers receive from engagement in online communities can help managers to better segment and evaluate consumers. Engagement and levels of activity within these online communities can be improved accordingly. Originality/value This study’s contribution to the OCE literature is threefold. First, the study provides new insights regarding personality traits as antecedents of consumer engagement with FHOBCs. Second, the study reveals the first insights into the role of personal values in the relationship between personality traits and OCE. Specifically, conservation and self-enhancement emerged as moderators of the relationship between three personality traits (extraversion, openness to experiences, altruism) and OCE. Third, the study yields support for perceived value types (social value and aesthetic value) that emerge as consequences of consumer engagement in FHOBCs.


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