Moderating Role of Mobile Users’ Information Privacy Concerns Towards Behavioural Intention and Use Behaviour in Mobile Advertising

2018 ◽  
Vol 24 (6) ◽  
pp. 4259-4264 ◽  
Author(s):  
H. S Lom ◽  
A. C Thoo ◽  
Z Sulaiman ◽  
S Adam
Keyword(s):  
Information Privacy ◽  
Behavioural Intention ◽  
Mobile Users ◽  
Mobile Advertising ◽  
Privacy Concerns ◽  
Information Privacy Concerns ◽  
Moderating Role

scholarly journals Does Cultural Difference Matter on Social Media? An Examination of the Ethical Culture and Information Privacy Concerns

2020 ◽  
Vol 12 (19) ◽  
pp. 8286
Author(s):  
Sangmi Chai
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Cultural Difference ◽  
Information Privacy ◽  
Ethical Culture ◽  
Privacy Concerns ◽  
Information Privacy Concerns ◽  
Study Results ◽  
The Impact

While social media has become a very popular tool for sharing information and news worldwide, the ethical culture of the users emerged as a significant issue in cyber space. This research investigates the role of perceived ethical culture and information privacy concerns on social media behaviors. More importantly, this study investigates the role of cultural difference in the relationship among those factors. Based on the study results of U.S. and Korean social media users, this study found ethical culture to be positively associated and information privacy concerns negatively associated with users’ information-sharing behavior on social media. In addition, the study results indicated that the size of the impact of the two facts are varied between the two countries. This study’s results direct that users’ perceived ethical culture and privacy concerns are important factors affecting social media users’ information sharing. However, these factors could have a different impact with cultural differences.

scholarly journals Revalidação da escala mobile users' information privacy concerns para o contexto brasileiro

2020 ◽  
Vol 19 (2) ◽  
pp. 280-298
Author(s):  
Sady Darcy da Silva Junior ◽  
Edimara Mezzomo Luciano ◽  
Rafael Mendes Lübeck
Keyword(s):  
Information Privacy ◽  
Mobile Users ◽  
Privacy Concerns ◽  
Information Privacy Concerns

O objetivo desta pesquisa foi revalidar a escala Mobile Users' Information Privacy Concerns (MUIPC) ao contexto brasileiro, comparando os resultados obtidos aos do contexto norte-americano. Tratou-se de um estudo quantitativo composto por uma amostra de 309 respondentes brasileiros, que responderam via web as questões retrotraduzidas da escala MUIPC. Os dados coletados foram submetidos à análise fatorial exploratória e os resultados obtidos assemelharam-se a uma das pesquisas anteriores realizadas com respondentes norte-americanos. A principal contribuição do estudo foi a adaptação de uma escala de medição da preocupação com a privacidade das informações para usuários de apps de equipamentos mobile para a língua portuguesa, que poderá auxiliar pesquisadores brasileiros em investigações no contexto nacional.

Mobile users’ information privacy concerns instrument and IoT

2020 ◽  
Vol 28 (3) ◽  
pp. 359-371 ◽  
Author(s):  
C. Bryan Foltz ◽  
Laura Foltz
Keyword(s):  
Structural Equation ◽  
Response Rate ◽  
Information Privacy ◽  
Equation Modeling ◽  
Mobile Users ◽  
Future Research ◽  
Convenience Sample ◽  
Content Type ◽  
Privacy Concerns ◽  
Information Privacy Concerns

Purpose Internet of Things (IoT) presents new privacy dilemmas. While IoT is becoming more common, a model to understand privacy concerns has not been established. The purpose of this paper is to examine an existing privacy model, the mobile users’ information privacy concerns (MUIPC), in the context of IoT. Design/methodology/approach A survey was distributed via email to 1,257 undergraduate students enrolled in a Carnegie Master’s level university in the mid-south; 192 students completed the survey, a response rate of 15.3%. SmartPLS, a structural equation modeling software, was used to evaluate the measurement model and to examine the relationships. Findings All relationships were significant at the 0.05 level indicating that the MUIPC model does appear to apply to IoT. Research limitations/implications A convenience sample was used and the response rate was low and, therefore, may not be generalizable to another population. Originality/value This research demonstrates the MUIPC is indeed applicable to privacy research within IoT, thus opening another avenue for future research and confirms the influence of information privacy upon intention within the IoT realm.

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

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