scholarly journals Mrs Hinch, the rise of the cleanfluencer and the neoliberal refashioning of housework: Scouring away the crisis?

2021 ◽  
pp. 003802612110595
Author(s):  
Emma Casey ◽  
Jo Littler
Keyword(s):  
Social Media ◽  
Family Life ◽  
Willingness To Participate ◽  
Digital Identity ◽  
Social Significance ◽  
Contemporary Culture ◽  
The Social ◽  
Domestic Labour ◽  
Household Cleaning ◽  
Domestic Narratives

This article extends sociological and feminist accounts of housework by examining the social significance of the rise of the ‘cleanfluencer’: online influencers who supply household cleaning and organization tips and modes of lifestyle aspiration via social media. We focus on ‘Mrs Hinch’; aka Sophie Hinchliffe from Essex, the ‘homegrown’ Instagram star with 4.1 million followers who shares daily images and stories of cleaning and family life, and has a series of bestselling books, regular daytime TV appearances and supermarket tie-ins. We argue that, within neoliberal culture, housework is now often refashioned as a form of therapy for women’s stressful lives: stresses that neoliberalism and patriarchy have both generated and compounded. The argument is developed through three sections. First, we locate Mrs Hinch in relation to longer classed, gendered and racialized histories of domestic labour and the figure of the ‘housewife’, and the re-writing of domestic narratives to find new ways of ensuring women’s willingness to participate in unpaid domestic labour. Second, we analyse the contradictions of cleanfluencing as a form of ‘digital identity labour’ representing offline housework, which in this case is precarious and classed. Finally, drawing these themes together, we show how ‘Hinching’ recasts housework as part of a neoliberal therapeutic promise to ‘clean away’ the instabilities, anxieties and threats of contemporary culture.

scholarly journals THE SOCIAL MEDIA AND EDUCATIONAL CHANGES AT NEW GENERATIONS :ANTHROPOLOGICAL RESEARCH AT BAGHDAD CITY

2021 ◽  
Vol 03 (02) ◽  
pp. 360-377
Author(s):  
Zahra ABBAS
Keyword(s):  
Social Media ◽  
Young People ◽  
Cultural Change ◽  
Social Values ◽  
Effective Means ◽  
Moral Values ◽  
Contemporary Culture ◽  
The Social ◽  
Anthropological Research ◽  
The Impact

The research seeks to reveal the impact of the means of communication and cultural change among new generations and their reflection on the nature of their cultural formation - The importance of research Modern means of communication constitute a threat to traditional social values and customs and put society in front of new problems, especially among new generations. Secondly, it is one of the most effective means to effect a cultural change that pushes society to interact with contemporary culture and break traditional barriers, and its ability to threaten a system of traditional social values in society The risks it can leave on social and moral values in society, especially on young people, which makes these risks reflected in the disintegration of the national feelings of young people and their direction towards their individual interests and the search for freedom and individual achievements and a culture of interest in the overall issues in society.

scholarly journals Oversharenting and family life

2020 ◽  
Vol 8 (11) ◽  
pp. 155-170
Author(s):  
Renata Soares Martins ◽  
Suely Aparecida do Nascimento Mascarenhas ◽  
Gisele Cristina Resende
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Interpersonal Relationships ◽  
Family Life ◽  
Online Social Networks ◽  
The Internet ◽  
Communications Technology ◽  
The Social ◽  
The Family ◽  
High Degree

This article invites us to reflect on oversharenting and family life that, owing to the proliferation of communications technology and the internet, is intersected by digital cyberculture. The research was carried out on the social network, using the method of searching by hashtag. The results showed that during 2018 in two weeks, 20,781 posts were made using the hashtag “minidiva” and 1,679 with the hashtag “miniblogger”, from which three posts were collected each day. Netnography was used to analyze the images and categorize them: (1) oversharenting and family life, (2) social media and child consumption, (3) child adultization. It was concluded that online social networks (Instagram) are spaces where interpersonal relationships; it was seen that the act of consuming gained relevance in the family and that the child’s exposure occurs without awareness, which can cause a high degree of exposure and consequently have adverse effects for everyone.

scholarly journals Modern Political Participation Online vs Offline: New Opportunities — Previous Activity?

2020 ◽  
pp. 18-35
Author(s):  
D. I. Kaminchenko
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Main Channel ◽  
Political Leader ◽  
Willingness To Participate ◽  
Significant Events ◽  
The Social ◽  
Media Space ◽  
Two Factors ◽  
The Impact

The paper is devoted to the study of the features of political participation in the modern information society. In the context of the rapid digitalization of the political space, the analysis of existing and emerging forms of political participation is of particular relevance.The aim of the paper is to study the impact of an individual’s internal attitudes on his/her willingness to participate in socially significant events, both online and offline. The influence of internal attitudes of individuals is considered in the paper through the prism of two factors: the perception of social media as the main channel for the expression of civic interests (perception factor) and people’s attitude to the idea of the possibility of a single political leader appearing in social media space (leadership factor).Poll among students was chosen as the main applied research method, since students are an active users of modern social media.The poll results show that almost half of active users of social media are ready to participate in social processes both online and offline. In addition, the vast majority of respondents perceive the Internet platforms of modern social media as the main channel and mechanism for expressing civic activity. The poll results also showed that half of active users deny the possibility of a single political leader appearing in the social media space (although there is a large proportion of those who, on the contrary, agree with this idea — more than a third of all respondents). Cross-analysis of the poll data confirmed the assumption indicated in the work, according to which the individuals perception of social media as a communicative channel effective for the purpose of civic participation, contributes to their readiness to participate in socially significant events online. At the same time, the study of the impact of the leadership factor on individuals’ readiness for various forms of political participation did not form an unambiguous opinion on the nature of this impact and requires further study. This study demonstrates that activity in social media does not contribute to the socio-political passivity of their users.

scholarly journals ASSESSING THE WAY GENDER NORMS AFFECT TEENAGERS’ BEHAVIOUR IN THE CONTEXT OF SOCIAL MEDIA

2021 ◽  
Vol 13 (1) ◽  
pp. 38-48
Author(s):  
Corina-Maricica SESERMAN
Keyword(s):  
Social Media ◽  
Gender Stereotypes ◽  
Gender Norms ◽  
The Internet ◽  
Digital Identity ◽  
The Social ◽  
Social Media Platforms ◽  
And Gender ◽  
Smart Technologies ◽  
The Way

The internet, together with its associated smart technologies, has a central, and since the SARS-CoV-2 pandemic one might even add, essential position in the fluid functionality of social apparatus. This is apparent on multiple facets, but it has especially impacted the way individuals socialise and present themselves in the online space. Although it has been in use for several decades the way the Internet is perceived has changed significantly as now it has presently become an extension of the social front stage. Through the tools offered by social media platforms, such as Facebook and Instagram, users can carefully construct their own digital versions. These characteristics have proven to be highly attractive to teenagers, as social media platforms offer them the possibility of engaging with their peers, uncover various aspects about the environment outside their familiar space and to create a digital identity. All of these aspects prove to be attractive to them as it caters to their need to seek and to have a sense of empowerment and belonging. Gender plays an important role in the process of developing one’s identity and the type of behaviour an individual chooses to present in a social environment, be it digital or otherwise. Previous studies have also pointed out the fact that gender stereotypes and gender norms affect and influence the way individuals perceive others and the type of behaviour they act out. This paper aims to pinpoint a theoretical examination of the way teenagers’ behaviour and digital identity on social media platforms is affected by the way people around them look at and perceive gender.

Delegitimizing wilderness as the man cave: The role of social media in female wilderness empowerment

2018 ◽  
Vol 18 (3) ◽  
pp. 332-352 ◽  
Author(s):  
Theodora G Weatherby ◽  
Elizabeth S Vidon
Keyword(s):  
Social Media ◽  
Social Power ◽  
Social Boundaries ◽  
Personal Safety ◽  
Social Significance ◽  
The Social ◽  
Feminine Discourse ◽  
Romantic Era ◽  
Social Media Platforms

Historically, American wilderness has been conceived as a profoundly masculine landscape and a threat to femininity. Early wilderness discourse stressed landscapes of risk and danger, certainly no place for a woman. Prior to the Romantic era and Transcendentalism, but even in recent history, it was not uncommon for women to avoid venturing into wilderness alone for reasons including personal safety and possible corruption of body and spirit. The introduction of tourism in wilderness allowed people to experience the thrill of the wild while enjoying an element of safety through mitigated risk, an experience that appealed to the masculine and created socially significant places. While wilderness has historically been tied to these masculine narratives, these and the wilderness identity are increasingly challenged by contemporary feminine discourse working within various social media platforms. As tourism continues to domesticate wilderness, women are simultaneously pushing against social boundaries that dictate their place within, thus, changing both the identity of place and of women’s roles therein. This process, shifting both definitions of wilderness and woman, occurs through deconstruction of powerful feminine stereotypes through active engagement with these increasingly accessible landscapes. Social media acts as platform through which this changing discourse is garnering support and social power. Thus, this article argues that women’s assertions and performances of power in wilderness directly combat stereotypes of their place in these landscapes. Furthermore, without tourism’s promotion of these spaces as extraordinary and powerful in themselves, women’s performances therein would lack the social significance and challenge to wilderness as gendered.

scholarly journals Potential of Using Twitter to Recruit Cancer Survivors and Their Willingness to Participate in Nutrition Research and Web-Based Interventions: A Cross-Sectional Study (Preprint)

2017 ◽  
Author(s):  
Laura Keaver ◽  
Aisling M McCough ◽  
Mengxi Du ◽  
Winnie Chang ◽  
Virginia Chomitz ◽  
...  
Keyword(s):  
Social Media ◽  
Cancer Survivors ◽  
Breast Cancer Survivors ◽  
Nutrition Intervention ◽  
Willingness To Participate ◽  
Nutrition Surveys ◽  
Web Based ◽  
Nutrition Programs ◽  
Nutrition Research ◽  
The Social

BACKGROUND Social media is rapidly changing how cancer survivors search for and share health information and can potentially serve as a cost-effective channel to reach cancer survivors and invite them to participate in nutrition intervention programs. OBJECTIVE This study aimed to assess the feasibility of using Twitter to recruit cancer survivors for a web-based survey and assess their willingness to complete web-based nutrition surveys, donate biospecimens, and to be contacted about web-based nutrition programs. METHODS We contacted 301 Twitter accounts of cancer organizations, advocates, and survivors to request assistance promoting a web-based survey among cancer survivors. The survey asked respondents whether they would be willing to complete web-based nutrition or lifestyle surveys, donate biospecimens, and be contacted about web-based nutrition programs. Survey promotion rate was assessed by the percentage of Twitter accounts that tweeted the survey link at least once. Survey response was assessed by the number of survey respondents who answered at least 85% (26/30). We compared the characteristics of cancer survivors who responded to this survey with those who participated in the National Health and Nutrition Examination Survey (NHANES) 1999-2010 and evaluated factors associated with willingness to complete web-based surveys, donate biospecimens, and be contacted to participate in web-based nutrition programs among those who responded to the social media survey. RESULTS Over 10 weeks, 113 Twitter account owners and 165 of their followers promoted the survey, and 444 cancer survivors provided complete responses. Two-thirds of respondents indicated that they would be willing to complete web-based nutrition or lifestyle surveys (297/444, 67.0%) and to be contacted to participate in web-based nutrition interventions (294/444, 66.2%). The percentage of respondents willing to donate biospecimens were 59.3% (263/444) for oral swab, 52.1% (231/444) for urine sample, 37.9% (168/444) for blood sample, and 35.6% (158/444) for stool sample. Compared with a nationally representative sample of 1550 cancer survivors in NHANES, those who responded to the social media survey were younger (53.1 years vs 60.8 years; P<.001), more likely to be female (93.9% [417/444] vs 58.7% [909/1550]; P<.001), non-Hispanic whites (85.4% [379/444] vs 64.0% [992/1550]; P<.001), to have completed college or graduate school (30.1 [133/444] vs 19.9% [308/444]; P<.001), and to be within 5 years of their initial diagnosis (55.2% [244/444] vs 34.1% [528/1550]; P<.001). Survivors younger than 45 years, female, and non-Hispanic whites were more willing to complete web-based nutrition surveys than older (65+ years), male, and racial or ethnic minority survivors. Non-Hispanic whites and breast cancer survivors were more willing to donate biospecimens than those with other race, ethnicity or cancer types. CONCLUSIONS Twitter could be a feasible approach to recruit cancer survivors into nutrition research and web-based interventions with potentially high yields. Specific efforts are needed to recruit survivors who are older, male, racial and ethnic minorities, and from socioeconomically disadvantaged groups when Twitter is used as a recruitment method.

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

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