The Culture of Cultural Markets

2012 ◽  
Vol 41 (6) ◽  
pp. 777-779
Author(s):  
Shyon Baumann
Keyword(s):  
Cultural Markets

scholarly journals Cultural Divergence in popular music: the increasing diversity of music consumption on Spotify across countries

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Pablo Bello ◽  
David Garcia
Keyword(s):  
Popular Music ◽  
Large Scale ◽  
Global Perspective ◽  
Digital Music ◽  
Upward Trend ◽  
Music Consumption ◽  
Cultural Markets ◽  
Cross Country ◽  
The Moment ◽  
Music Distribution

AbstractThe digitization of music has changed how we consume, produce, and distribute music. In this paper, we explore the effects of digitization and streaming on the globalization of popular music. While some argue that digitization has led to more diverse cultural markets, others consider that the increasing accessibility to international music would result in a globalized market where a few artists garner all the attention. We tackle this debate by looking at how cross-country diversity in music charts has evolved over 4 years in 39 countries. We analyze two large-scale datasets from Spotify, the most popular streaming platform at the moment, and iTunes, one of the pioneers in digital music distribution. Our analysis reveals an upward trend in music consumption diversity that started in 2017 and spans across platforms. There are now significantly more songs, artists, and record labels populating the top charts than just a few years ago, making national charts more diverse from a global perspective. Furthermore, this process started at the peaks of countries’ charts, where diversity increased at a faster pace than at their bases. We characterize these changes as a process of Cultural Divergence, in which countries are increasingly distinct in terms of the music populating their music charts.

scholarly journals An Experimental Study of Recommendation Algorithms for Tailored Health Communication

2019 ◽  
Author(s):  
hyun Suk Kim ◽  
Sijia Yang ◽  
Minji Kim ◽  
Brett Hemenway ◽  
Lyle H Ungar ◽  
...  
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Message Tailoring ◽  
Quit Smoking ◽  
Significant Difference ◽  
Recommendation Algorithms ◽  
Cultural Markets ◽  
Tailored Communication ◽  
Multiple Levels ◽  
Simple Average

Recommendation algorithms are widely used in online cultural markets to provide personalized suggestions for products like books and movies. At the heart of the commercial success of recommendation algorithms is their ability to make an accurate prediction of a target person’s preferences for previously unseen items. Can these algorithms also be used to predict which health messages an individual will evaluate favorably, and thereby provide effective tailored communication to the person? Although there is evidence that message tailoring enhances persuasion, little research has examined the effectiveness of recommendation algorithms for tailored health interventions aimed at promoting behavior change. We developed a message tailoring algorithm to select smoking-related public service announcements (PSAs) for smokers, and experimentally test its effectiveness in predicting a target smoker’s evaluations of PSAs and encouraging smoking cessation. The tailoring algorithm was constructed using multiple levels of data on smokers’ PSA rating history, individual differences, content features of the PSAs, and other smokers’ PSA ratings. We conducted a longitudinal online experiment to examine its efficacy in comparison to two non-tailored methods: “best in show” (choosing messages most preferred by other smokers) and “off the shelf” (random selection from eligible ads). The results showed that the tailoring algorithm produced more accurate predictions of smokers’ message evaluations than the simple-average method used for the “best in show” approach. Smokers who viewed PSAs recommended by the tailoring algorithm were more likely than those receiving a random set to evaluate the PSAs favorably and quit smoking. There was no significant difference between the “best in show” and “off the shelf” methods in message assessment and quitting behavior.

Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey

2009 ◽  
Vol 18 (3) ◽  
pp. 189-197
Author(s):  
Ming Ying Lisa Chu Weininger ◽  
Michael A Weininger
Keyword(s):  
Cross Cultural ◽  
Consumer Behaviors ◽  
Cultural Markets

Experimental Shakespeare

2017 ◽  
Author(s):  
Susan Bennett
Keyword(s):  
Economic Impact ◽  
Performance Practice ◽  
English Language ◽  
Performance Style ◽  
Cultural Markets ◽  
Original Practices

‘Experimental Shakespeare’ considers the various meanings of ‘experimental’ as it has been attributed to productions of the plays in the last fifty years. It looks at innovation in performance style as well as the criticism these stage practices have inspired. In addition, the chapter considers the emergence and popularity of a ‘global’ Shakespeare and how audiences engage non-English-language and postcolonial productions in diverse cultural markets. Finally, it looks at the idea of original practices productions in replica theatre buildings and considers what effects are produced by claims to an authentic Shakespearean performance practice. Each of these traditions of ‘experimental’ Shakespeare contributes to the ongoing cultural and economic impact of the playwright and his work.

Parental socialization and the consumption of domestic films, books and music

2016 ◽  
Vol 18 (1) ◽  
pp. 103-130 ◽  
Author(s):  
Roza Meuleman ◽  
Marcel Lubbers ◽  
Maykel Verkuyten
Keyword(s):  
Empirical Studies ◽  
Cultural Socialization ◽  
Parental Socialization ◽  
Cultural Consumption ◽  
Domestic Consumption ◽  
Music Consumption ◽  
Cultural Markets ◽  
The Life Course ◽  
Formative Years

By innovatively combining insights from research on cultural consumption, socialization and nationalism, this study is one of the first empirical studies to shed more light on role of parental socialization in domestic and foreign cultural consumption of films, books and music. Similar to previous studies on parental socialization of highbrow and lowbrow cultural consumption, parents’ cultural socialization when respondents were in their formative years (i.e. parental domestic cultural consumption) is relevant for respondents’ domestic and foreign cultural consumption later in life. Parents’ national behaviour during their children’s formative years is related to the respondents’ positive nationalist attitudes, which, in turn, is associated with respondents’ domestic film and music consumption. Parental socialization plays a less important role in domestic book consumption, indicating that in less diverse cultural markets, other socialization influences (such as school) might be playing a role as well. Adding to the debate on the influence of parental socialization over the life course, we found indications that the effects of parental socialization on domestic consumption were weaker for older compared to younger people. This suggests the importance of parental socialization and the varying ways in which it is associated with domestic cultural consumption.

Remembering Video

2012 ◽  
Vol 13 (5) ◽  
pp. 383-398 ◽  
Author(s):  
Tom O’Regan
Keyword(s):  
Market Participation ◽  
Media Technologies ◽  
Market Participants ◽  
Market Formation ◽  
Software Markets ◽  
Production Distribution ◽  
The World ◽  
Cultural Markets ◽  
Cultural Market

Informal cultural markets are not new. Nor are “pirate” video and software markets as different from formal markets as supposed. They are also markets governed by pricing, providing opportunities for leverage by market participants at the expense of each other. Pirate markets are a variant of a cultural market in which returns for sellers and costs to buyers factor in limited to no formal returns to content owners. Furthermore, in large parts of the world, such informal arrangements facilitate cultural, social, and market participation. This article remembers the disruptions that accompanied the VCR’s introduction to identify longstanding pathways of market formation to which the VCR and our current “digital” ensemble of DVD and downloads conform; and those features common to these and other media technologies which lend themselves to diverse production, distribution, and consumption arrangements globally.

scholarly journals Cultural Divergence in popular music: the increasing diversity of music consumption on Spotify across countries

2020 ◽  
Author(s):  
Pablo Bello ◽  
David Garcia
Keyword(s):  
Popular Music ◽  
Large Scale ◽  
Digital Music ◽  
Upward Trend ◽  
Music Consumption ◽  
Cultural Markets ◽  
Cross Country ◽  
The Moment ◽  
Music Distribution

The digitization of music has changed how we consume, produce, and distribute music. In this paper, we explore the effects of digitization and streaming on the globalization of popular music. While some argue that digitization has led to more diverse cultural markets, others consider that the increasing accessibility to international music would result in a globalized market where a few artists garner all the attention. We tackle this debate by looking at how cross-country diversity in music charts has evolved over 7 years in 51 countries. We analyze two large-scale datasets from Spotify, the most popular streaming platform at the moment, and Itunes, one of the pioneers in digital music distribution. Our analysis reveals an upward trend in music consumption diversity that started in 2017 and spans across platforms. There are now significantly more songs, artists, and record labels populating the top charts than just a few years ago, making national charts increasingly different from one another. Furthermore, this process started at the peaks of countries' charts, where diversity increased at a faster pace than at their bases.

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