Developing a hybrid collaborative filtering recommendation system with opinion mining on purchase review

2017 ◽  
Vol 44 (3) ◽  
pp. 331-344 ◽  
Author(s):  
Youdong Yun ◽  
Danial Hooshyar ◽  
Jaechoon Jo ◽  
Heuiseok Lim

The most commonly used algorithm in recommendation systems is collaborative filtering. However, despite its wide use, the prediction accuracy of this algorithm is unexceptional. Furthermore, whether quantitative data such as product rating or purchase history reflect users’ actual taste is questionable. In this article, we propose a method to utilise user review data extracted with opinion mining for product recommendation systems. To evaluate the proposed method, we perform product recommendation test on Amazon product data, with and without the additional opinion mining result on Amazon purchase review data. The performances of these two variants are compared by means of precision, recall, true positive recommendation (TPR) and false positive recommendation (FPR). In this comparison, a large improvement in prediction accuracy was observed when the opinion mining data were taken into account. Based on these results, we answer two main questions: ‘Why is collaborative filtering algorithm not effective?’ and ‘Do quantitative data such as product rating or purchase history reflect users’ actual tastes?’

2021 ◽  
Vol 13 (2) ◽  
pp. 47-53
Author(s):  
M. Abubakar ◽  
K. Umar

Product recommendation systems are information filtering systems that uses ratings and predictions to make new product suggestions. There are many product recommendation system techniques in existence, these include collaborative filtering, content based filtering, knowledge based filtering, utility based filtering and demographic based filtering. Collaborative filtering techniques is known to be the most popular product recommendation system technique. It utilizes user’s previous product ratings to make new product suggestions. However collaborative filtering have some weaknesses, which include cold start, grey sheep issue, synonyms issue. However the major weakness of collaborative filtering approaches is cold user problem. Cold user problem is the failure of product recommendation systems to make product suggestions for new users. Literature investigation had shown that cold user problem could be effectively addressed using active learning technique of administering personalized questionnaire. Unfortunately, the result of personalized questionnaire technique could contain some user preference uncertainties where the product database is too large (as in Amazon). This research work addresses the weakness of personalized questionnaire technique by applying uncertainty reduction strategy to improve the result obtained from administering personalized questionnaire. In our experimental design we perform four different experiments; Personalized questionnaire approach of solving user based coldstart was implemented using Movielens dataset of 1M size, Personalized questionnaire approach of solving user based cold start was implemented using Movielens dataset of 10M size, Personalized questionnaire with uncertainty reduction was implemented using Movielens dataset of 1M size, and also Personalized  questionnaire with uncertainty reduction was implemented using Movielens dataset of 10M size. The experimental result shows RMSE, Precision and Recall improvement of 0.21, 0.17 and 0.18 respectively in 1M dataset and 0.17, 0.14 and 0.20 in 10M dataset respectively over personalized questionnaire.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Imen Gmach ◽  
Nadia Abaoub ◽  
Rubina Khan ◽  
Naoufel Mahfoudh ◽  
Amira Kaddour

PurposeIn this article the authors will focus on the state of the art on information filtering and recommender systems based on trust. Then the authors will represent a variety of filtering and recommendation techniques studied in different literature, like basic content filtering, collaborative filtering and hybrid filtering. The authors will also examine different trust-based recommendation algorithms. It will ends with a summary of the different existing approaches and it develops the link between trust, sustainability and recommender systems.Design/methodology/approachMethodology of this study will begin with a general introduction to the different approaches of recommendation systems; then define trust and its relationship with recommender systems. At the end the authors will present their approach to “trust-based recommendation systems”.FindingsThe purpose of this study is to understand how groups of users could improve trust in a recommendation system. The authors will examine how to evaluate the performance of recommender systems to ensure their ability to meet the needs that led to its creation and to make the system sustainable with respect to the information. The authors know very well that selecting a measure must depend on the type of data to be processed and user interests. Since the recommendation domain is derived from information search paradigms, it is obvious to use the evaluation measures of information systems.Originality/valueThe authors presented a list of recommendations systems. They examined and compared several recommendation approaches. The authors then analyzed the dominance of collaborative filtering in the field and the emergence of Recommender Systems in social web. Then the authors presented and analyzed different trust algorithms. Finally, their proposal was to measure the impact of trust in recommendation systems.


Symmetry ◽  
2020 ◽  
Vol 12 (9) ◽  
pp. 1566 ◽  
Author(s):  
Zeinab Shahbazi ◽  
Debapriya Hazra ◽  
Sejoon Park ◽  
Yung Cheol Byun

With the spread of COVID-19, the “untact” culture in South Korea is expanding and customers are increasingly seeking for online services. A recommendation system serves as a decision-making indicator that helps users by suggesting items to be purchased in the future by exploring the symmetry between multiple user activity characteristics. A plethora of approaches are employed by the scientific community to design recommendation systems, including collaborative filtering, stereotyping, and content-based filtering, etc. The current paradigm of recommendation systems favors collaborative filtering due to its significant potential to closely capture the interest of a user as compared to other approaches. The collaborative filtering harnesses features like user-profile details, visited pages, and click information to determine the interest of a user, thereby recommending the items that are related to the user’s interest. The existing collaborative filtering approaches exploit implicit and explicit features and report either good classification or prediction outcome. These systems fail to exhibit good results for both measures at the same time. We believe that avoiding the recommendation of those items that have already been purchased could contribute to overcoming the said issue. In this study, we present a collaborative filtering-based algorithm to tackle big data of user with symmetric purchasing order and repetitive purchased products. The proposed algorithm relies on combining extreme gradient boosting machine learning architecture with word2vec mechanism to explore the purchased products based on the click patterns of users. Our algorithm improves the accuracy of predicting the relevant products to be recommended to the customers that are likely to be bought. The results are evaluated on the dataset that contains click-based features of users from an online shopping mall in Jeju Island, South Korea. We have evaluated Mean Absolute Error, Mean Square Error, and Root Mean Square Error for our proposed methodology and also other machine learning algorithms. Our proposed model generated the least error rate and enhanced the prediction accuracy of the recommendation system compared to other traditional approaches.


2010 ◽  
Vol 159 ◽  
pp. 671-675 ◽  
Author(s):  
Song Jie Gong

Personalized recommendation systems combine the data mining technology with users browse profile and provide recommendation set to user forecasted by their interests. Collaborative filtering algorithm is one of the most successful methods for building personalized recommendation system, and is extensively used in many fields to date. With the development of E-commerce, the magnitudes of users and items grow rapidly, resulting in the extreme sparsity of user rating data. Traditional similarity measure methods work poor in this situation, make the quality of recommendation system decreased dramatically. To alleviate the problem, an enhanced Pearson correlation similarity measure method is introduced in the personalized collaborative filtering recommendation algorithm. The approach considers the common correlation rating of users. The recommendation using the enhanced similarity measure can improve the neighbors influence in the course of recommendation and enhance the accuracy and the quality of recommendation systems effectively.


Author(s):  
Lakshmikanth Paleti ◽  
P. Radha Krishna ◽  
J.V.R. Murthy

Recommendation systems provide reliable and relevant recommendations to users and also enable users’ trust on the website. This is achieved by the opinions derived from reviews, feedbacks and preferences provided by the users when the product is purchased or viewed through social networks. This integrates interactions of social networks with recommendation systems which results in the behavior of users and user’s friends. The techniques used so far for recommendation systems are traditional, based on collaborative filtering and content based filtering. This paper provides a novel approach called User-Opinion-Rating (UOR) for building recommendation systems by taking user generated opinions over social networks as a dimension. Two tripartite graphs namely User-Item-Rating and User-Item-Opinion are constructed based on users’ opinion on items along with their ratings. Proposed approach quantifies the opinions of users and results obtained reveal the feasibility.


Electronics ◽  
2019 ◽  
Vol 8 (4) ◽  
pp. 427 ◽  
Author(s):  
Zahir ◽  
Yuan ◽  
Moniz

Recommendation systems alleviate the problem of information overload by helping users find information relevant to their preference. Memory-based recommender systems use correlation-based similarity to measure the common interest among users. The trust between users is often used to address the issues associated with correlation-based similarity measures. However, in most applications, the trust relationships between users are not available. A popular method to extract the implicit trust relationship between users employs prediction accuracy. This method has several problems such as high computational cost and data sparsity. In this paper, addressing the problems associated with prediction accuracy-based trust extraction methods, we proposed a novel trust-based method called AgreeRelTrust. Unlike accuracy-based methods, this method does not require the calculation of initial prediction and the trust relationship is more meaningful. The collective agreements between any two users and their relative activities are fused to obtain the trust relationship. To evaluate the usefulness of our method, we applied it to three public data sets and compared the prediction accuracy with well-known collaborative filtering methods. The experimental results show our method has large improvements over the other methods.


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