Examining Markets, Marketing, Consumers, and Society through Documentary Films

2011 ◽  
Vol 31 (4) ◽  
pp. 403-409 ◽  
Author(s):  
Russell Belk

Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, docu-drama, propaganda, and advocacy videos. With numerous film archives, film festivals, special DVD issues of journals, inexpensive video recording and editing equipment, Internet distribution, and the phenomenal growth of archival Internet sites such as YouTube and Vimeo, there are now hundreds of millions of documentary films and videos available to the interested researcher. The author argues that the macromarketing field has greatly underutilized this vast resource and suggests examples of sources and uses for such material. The author also suggests some aids for acquiring critical visual literacy skills to inform such analyses. Just as we rely on our libraries and online access for books and print journals, we can readily do the same with documentary films. Such analytical projects can be presented as either video documentaries themselves, as text-based articles and books, or as multimedia combinations. Film, video, Internet, and television images arguably do more to influence public perceptions of marketing, consumption, and life than any other medium. There is thus a great opportunity to understand society through this window on the world.

2020 ◽  
Vol 13 (2) ◽  
pp. 210-231
Author(s):  
Josepha Ivanka Wessels

Abstract Since the 1970s, Arab documentary filmmakers have highlighted struggles for personal freedom, dignity and democracy by those restricted by oppressive systems of colonialism, occupation and authoritarianism. In this article I study four contemporary Arab documentary films to identify a path vital for the rethinking of cosmopolitanism and global citizenship in Middle East studies. After the 2011 global interest in the Arab uprisings, Syrian and Palestinian documentaries rose to acclaim at international film festivals, and won Emmys and Oscar nominations. The often character-led stories of these films defy orientalist views of the Middle East. Creative global communities at international film festivals are emerging, where Arab documentary filmmakers and their non-elitist stories connect on various humanistic, sociocultural and political levels with non-Arab peers. In this article my aim is to contribute to a redefinition of cosmopolitanism, one not based on the rationalism of the Enlightenment but on the universality of human emotion and sentiment.


2020 ◽  
Author(s):  
José Luis Sepúlveda Ferriz

Freedom and Justice have always been challenged. Since the most remote times, and in the most varied circumstances of places and people, human beings have tried to clarify and put into practice these two controversial concepts. Freedom and Justice, in effect, are words, but also dreams, desires and practices that, not being imperfect, are less sublime and ambitious. Reflecting on them on the basis of an ethics of development and socioenvironmental sustainability is still a great challenge in our contemporaneity. This book is born from the need that we all have to reflect, understand what our role is in relation to the OTHER, understood as the other as Environment. Doing this from such disparate areas and at the same time as current as Economics, Philosophy and Ecology, is still a great opportunity to discuss complexity, transdisciplinarity and the inclusion of diverse themes, but which all converge in the Human Being and its relationship with the world. Endowing human beings with Freedom and a sense of Justice means RESPONSIBILITY. To be free and to want a better and fairer world is to endow our existence with meaning and meaning. Agency, autonomy, functioning, dignity, rights, are capacities that must be leveraged individually and collectively for authentic development to exist. Development as Freedom is a valid proposal for thinking about a socio-environmental rationality that interferes in the controversial relations between economics, ethics and the environment.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Shams Tabrez ◽  
Mohammed Razeeth Shait Mohammed ◽  
Nasimudeen R. Jabir ◽  
Mohammad Imran Khan

Abstract Cardiovascular disease (CVD) remains the leading cause of morbidity and mortality around the world. Early diagnosis of CVD could provide the opportunity for sensible management and better clinical outcome along with the prevention of further progression of the disease. In the current study, we used an untargeted metabolomic approach to identify possible metabolite(s) that associate well with the CVD and could serve either as therapeutic target or disease-associated metabolite. We identified 26 rationally adjusted unique metabolites that were differentially present in the serum of CVD patients compared with healthy individuals, among them 15 were found to be statistically significant. Out of these metabolites, we identified some novel metabolites like UDP-l-rhamnose and N1-acetylspermidine that have not been reported to be linked with CVD directly. Further, we also found that some metabolites like ethanolamide, solanidine, dimethylarginine, N-acetyl-l-tyrosine, can act as a discriminator of CVD. Metabolites integrating pathway enrichment analysis showed enrichment of various important metabolic pathways like histidine metabolism, methyl histidine metabolism, carnitine synthesis, along with arginine and proline metabolism in CVD patients. Our study provides a great opportunity to understand the pathophysiological role and impact of the identified unique metabolites and can be extrapolated as specific CVD specific metabolites.


2021 ◽  
Vol 1 ◽  
pp. 1755-1764
Author(s):  
Rongyan Zhou ◽  
Julie Stal-Le Cardinal

Abstract Industry 4.0 is a great opportunity and a tremendous challenge for every role of society. Our study combines complex network and qualitative methods to analyze the Industry 4.0 macroeconomic issues and global supply chain, which enriches the qualitative analysis and machine learning in macroscopic and strategic research. Unsupervised complex graph network models are used to explore how industry 4.0 reshapes the world. Based on the in-degree and out-degree of the weighted and unweighted edges of each node, combined with the grouping results based on unsupervised learning, our study shows that the cooperation groups of Industry 4.0 are different from the previous traditional alliances. Macroeconomics issues also are studied. Finally, strong cohesive groups and recommendations for businessmen and policymakers are proposed.


2013 ◽  
Vol 634-638 ◽  
pp. 3883-3886 ◽  
Author(s):  
Tiago Vieira De Carvalho ◽  
Renato José Sassi

From 2008´s to 2010’s a serious financial crisis forced many sectors to drastically review their production and sales plans. Sectors like the chemical industry were reorganized to deal with the challenging scenario found. The presence of Business Intelligence architecture does not mean that the organization really enjoys the best that this architecture brings. The push of Business Intelligence architecture usage was very important during this critical crisis moment to help on process standardization, data quality improvement and process automation. This article's objective is to demonstrate how the world crisis of 2008, 2009 and 2010 was a great opportunity to improve the usage of business intelligence architecture bringing benefits for a Brazilian chemistry industry.


Perceptions ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 20
Author(s):  
Fiona Fackler

Benito Mussolini's Fascist dictatorship over Italy in the period between world wars remains a troubling element of the nation's history. It has heavily affected the contemporary politics and public displays of in addition to scholarship about the thriving artistic scene of that time, yet, the weight of Italy's Fascist legacy has either comprised the primary focus of or been entirely absent from studies on art in the 1920s-1930s until a recent academic interest in reinvestigating the political and cultural atmosphere of the period. This paper underlines the importance of such renewed critical interests in chapters of painful history and how those interests can influence public perceptions of national history and its outreach into contemporary culture. Specifically, I will examine the written and exhibited discrepancies between the life of the painter Mario Sironi under the regime and the life of selected paintings that perpetuate his existence in contemporary Italy. By comparing La Famiglia del Pastore in "Roma Anni Trenta: La Galleria d'Arte Moderna e Le Quadriennali (1931 - 1935 - 1939)" at the Galleria d'Arte Moderna and La Solitudine in "Time is Out of Joint" at the Galleria Nazionale I will analyze how exhibitions of art shape the Italian public's reception of this period. I contend that certain exhibiting styles can either deepen public reception and consideration for a work of art and the time from which it stems or can reduce understanding to that inspired by instantaneous connections, dependent on the institution's or curator's approach to context. For, no trip to a museum is simply a trip to a museum – whether actively or passively, museums shape how the public approaches the works in its halls and through these works, how the public approaches themselves and the world surrounding them.


Author(s):  
James Waldram

There continues to be significant debate about what constitutes an “ethnographic film.” Contemporary standards for production require large budgets and sophisticated film crews, and as a result marginalizes those films produced at the local level designed to meet local needs. This article documents the process of creating a participatory ethnographic film at the behest of a group of Q’eqchi’ Maya medical practitioners in Belize. From conception through to the approval of the final cut and distribution, the project was directed by the practitioners and executed on a shoestring budget and ‘in kind’ contributions.  I argue that the genre of ethnographic film must accommodate local level aesthetic sensibilities about what constitutes a “good” representation of cultural issues, and consider the nature of the intended audience, thereby allowing space for a collaborative filmmaking process attendant to the world of the participants rather than that of international film festivals.  


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