Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach

Purpose The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined. Design/methodology/approach The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments. Findings This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently. Originality/value This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach

Purpose Massive transformations in mobile communication technologies have forced marketers to recognize and emphasize the factors that influence consumers’ perception of advertising value. This paper aims to explore and rank the various antecedents of advertising value as perceived by consumers to offer meaningful conclusions to marketers on mobile platforms. Design/methodology/approach Responses were collected from 483 consumers using a shopping mall intercept survey and analyzed using SPSS to confirm reliability, validity and data reduction. The Relative to an Identified Distribution (RIDIT) analysis and Grey Relational Analysis (GRA) methods were then applied to prioritize the scale items of the antecedents of mobile advertising value. Findings Five antecedents of advertising value were found: credibility, entertainment, informativeness, irritation and message relevance. A priority ranking was allotted to the antecedents’ scale items using the RIDIT analysis and was verified via GRA results with a correlation of 98% between the rankings of the two independent methodologies. Practical implications The findings provide a roadmap to determine which antecedents of mobile advertising value have a higher or lower impact on consumers’ overall perceptions of the advertisements they are exposed to on mobile platforms. Originality/value This study aims to use first-hand data to prioritize the underlying antecedents of mobile advertising value, which has rarely been done to the best of the authors’ knowledge. It also used two different approaches in a single study to rank the dimensions, thus producing more valid results.

Destination image through social media analytics and survey method

Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a more holistic understanding of TDI than each method on their own. This study aims to investigate the unique merits and biases of SMA and a traditional visitor intercept survey. Design/methodology/approach This study collected and compared data for the same tourism destination from two sources: responses from a visitor intercept survey (n = 1,336) and Flickr social media photos and metadata (n = 11,775). Content analysis, machine learning and text analysis techniques were used to analyze and compare the destination image represented from both methods. Findings The results indicated that the survey data and social media data shared major similarities in the identified key image phrases. Social media data revealed more diverse and more specific aspects of the destination, whereas survey data provided more insights in specific local landmarks. Survey data also included additional subjective judgment and attachment towards the destination. Together, the data suggested that social media data should serve as an additional and complementary source of information to traditional survey data. Originality/value This study fills a research gap by comparing two methodologies in obtaining TDI: SMA and a traditional visitor intercept survey. Furthermore, within SMA, photo and metadata are compared to offer additional awareness of social media data’s underlying complexity. The results showed the limitations of text-based image questions in surveys. The findings provide meaningful insights for tourism marketers by having a more holistic understanding of TDI through multiple data sources.

An exploration of travel behaviour change after the implementation of cycle tracks: a case study of Sherbourne Street in Toronto

With the growing environmental, health and economic concerns associated with automobiles, municipalities are investing in cycling infrastructure. These new infrastructures are often assumed to facilitate a mode substitution effect, encouraging users to switch to active transportation. This study explores the impact of cycle tracks on travel behavior. A case study was conducted on Sherbourne Street, in the city of Toronto, that was redeveloped in 2012 to include cycle tracks, i.e., separated bicycle lanes. The study used a street intercept survey method to record quantitative data on retrospective cycling travel behavior. A mode substitution was observed, with 37.85% of the sample being new riders. However, this number was possibly influenced by self-selection, or a change in residency or destinations. The main reasons for switching to cycling along Sherbourne Street were listed as improved safety and efficiency. The case study provides a measure of the impact of cycle tracks, providing a justification for this infrastructure design.

An exploration of travel behaviour change after the implementation of cycle tracks: a case study of Sherbourne Street in Toronto

With the growing environmental, health and economic concerns associated with automobiles, municipalities are investing in cycling infrastructure. These new infrastructures are often assumed to facilitate a mode substitution effect, encouraging users to switch to active transportation. This study explores the impact of cycle tracks on travel behavior. A case study was conducted on Sherbourne Street, in the city of Toronto, that was redeveloped in 2012 to include cycle tracks, i.e., separated bicycle lanes. The study used a street intercept survey method to record quantitative data on retrospective cycling travel behavior. A mode substitution was observed, with 37.85% of the sample being new riders. However, this number was possibly influenced by self-selection, or a change in residency or destinations. The main reasons for switching to cycling along Sherbourne Street were listed as improved safety and efficiency. The case study provides a measure of the impact of cycle tracks, providing a justification for this infrastructure design.

The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products

PurposeThis paper employed the self-determination theory (SDT) to examine the synergistic impacts of intrinsic, extrinsic and prosocial motivations in promoting sustained pro-environmental consumption behaviors (PECB). To provide evidence for the study’s theoretical framework, the authors focus on the behavior of reducing single-use plastics.Design/methodology/approachA mall-intercept survey for consumption of single-use plastic products in three big cities of Vietnam (Hanoi, Da Nang and Ho Chi Minh city) was conducted to test the theoretical framework. In total, 468 consumers completed the questionnaires. Data were analyzed with SPSS and AMOS.FindingsIntrinsic and prosocial motivations are found to be significant predictors of sustained PECB. More importantly, beyond the direct effects of intrinsic and prosocial motivations, the authors also found positive interaction effects between intrinsic and extrinsic motivation and between intrinsic and prosocial motivation on encouraging sustained PECB.Originality/valueThis research offers a new insight for encouraging sustained PECB. Different from the extant perspectives which usually deal with initiating PECB, the authors emphasize sustaining the behavior. Moreover, this research examines the interaction effects between intrinsic and extrinsic motivations and between intrinsic and prosocial motivations in sustaining PECB.

Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions

PurposeThis study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions.Design/methodology/approachAn intercept survey was conducted during which 350 participants were asked about their perceptions of the store from where they are most likely to purchase coffee among options including multi-national corporations (MNCs) that have global brand identity and small to medium enterprises (SMEs) with local brand identity.FindingsReputation and value congruence were positively related to positive WOM intentions. Unexpectedly, respondents indicated more positive WOM intentions toward SMEs than MNCs.Research limitations/implicationsThe findings suggested that value congruence and reputation are positively associated with WOM intentions. Yet, consumers indicated greater WOM intentions toward SMEs than MNCs, which implies that SMEs may be unique and have the ability to create more emotional attachment between businesses and consumers.Practical implicationsTo promote consumers' positive WOM intentions, corporate/brand communication practitioners need to build a favorable reputation through effective communication that externalizes organizational values among consumers and includes companies' commitment to the communities in which they operate.Originality/valueLike SMEs, MNCs should build quality relationships with the local community where they conduct business. Also, based on definitions of values and values congruence in the research literature, an original five-item scale of value congruence was developed and validated to measure the congruence between consumers' personal values and their perceptions of a company's values in the context of consumer relationship management.

Farmers Markets: An Analysis of the Determinants of Consumers Attitudes and Behavior

This research explores indicators of the attitudes, preferences, and features of customers who buy at farmers’ markets in India, using an intercept survey design. Single-stage purposive sampling was carried out in which consumers were targeted at weekend farmers’ markets at nine different locations within the state of Maharashtra, India. Over a 2-month period of data collection (eight weekend visits) a total of 255 consumers were interviewed on site at the time of purchase, from whom we collected 235 completed questionnaires. Consumers in the sample were divided into three clusters and were rated positively on all seven factors considered. The findings of the study are that in cluster 1, about 80% of consumers were willing to pay more at the farmers’ market rather than to go to a nearby retail outlet or supermarket. Cluster 2 comprised those consumers who prefer value for money while cluster 3 includes those consumers who gave a high rating to the hygiene and service conditions at the market. This research concludes that consumers are positive about the operation of farmers’ markets held near their home.

Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia

The damaging effects of market globalization towards developing countries necessitate the exhibition of favorable attitudes towards purchase intention for local brand automobiles manufactured locally. With the application of moral foundation theory (MFT), a quantitative and cross-sectional study that involved 373 Proton potential consumers through a mall intercept survey in Malaysia was analyzed. The results show that Proton’s potential consumers had favorable attitudes towards purchase intention for Proton automobiles. Subsequent to a high mean score of collectivism and a moderate mean score of ethnocentrism, Proton potential consumers’ ethnocentric tendency offers a contradiction to extant literatures on consumer ethnocentrism in developing countries. Thus, our study posits that consumers from collectivistic societies are ethnocentric and further display favorable attitudes towards local products. Additionally, the predictive effects of consumer ethnocentrism and collectivism on attitudes towards purchase intention for local brand automobiles manufactured locally were ascertained. Our findings validated the applicability of MFT in explaining consumers’ attitudes towards local products. Other implications are also discussed.