Enerzi Microwave Systems: Growth Strategies in Emerging Market

2021 ◽  
pp. 097282012110328
Author(s):  
Deepak Verma ◽  
Prem Prakash Dewani
Keyword(s):  
New Product Development ◽  
Rapid Growth ◽  
Emerging Market ◽  
New Product ◽  
Growth Strategies ◽  
Market Segments ◽  
Heating Systems ◽  
Challenging Situation ◽  
A Company ◽  
Current Segment

In April 2018, Enerzi Microwave Systems Pvt. Ltd. (EMSPL), a company established by Dr Prakash, was selected as one of the best companies in the medium, small and micro enterprise category. Dr Prakash was very proud of his company’s achievements, but at the same time, he was anxious about its growth in the future. EMSPL, which started in a 200-sq ft space in Bengaluru, is now one of the leading industrial microwave heating systems suppliers. However, Dr Prakash is now facing a challenging situation—to find a path that can provide rapid growth to the company. There are multiple questions in front of Dr Prakash. Should EMSPL expand into different market segments or remain focussed on the current segment? Should EMSPL invest in new product development? His team has suggested four options that can help Dr Prakash make a decision. Dr Prakash needs to find the best possible option, which can provide rapid growth to the company.

The Use of Laser Scanning Technology to Improve the Design Process

2011 ◽  
Vol 110-116 ◽  
pp. 4118-4122
Author(s):  
Ercihan Kiraci ◽  
Alex Attridge ◽  
Mark. A. Williams
Keyword(s):  
New Product Development ◽  
Automotive Industry ◽  
Laser Scanning ◽  
Value Added ◽  
New Product ◽  
Physical Prototype ◽  
Development Processes ◽  
A Company ◽  
Generic Process

Benchmarking competitor products helps a company to identify opportunities to improve their product relative to their competitors. This allows a company to determine the basic requirements of a new product, and target potential areas for improvement, particularly within the automotive industry where there is considerable growth and competition. Automotive firms have been increasingly focusing on development processes. Reducing time to market and improving quality whilst minimising cost. Laser scanning technology enables companies to make design and engineering improvements through the ability to analyse a competitor’s design. A case study of this generic process will be presented in this paper. The results have revealed that a company can create significant value-added activity, reduce the need for physical prototype costs and time, improve quality in new product development introduction.

NEW PRODUCT DEVELOPMENT WITHIN SMALL AND MEDIUM-SIZED ENTERPRISES: ANALYSIS THROUGH TECHNOLOGY MANAGEMENT MAPS

2006 ◽  
Vol 03 (03) ◽  
pp. 283-302 ◽  
Author(s):  
HUW MILLWARD ◽  
CHRIS BYRNE ◽  
ANDREW WALTERS ◽  
ALAN LEWIS
Keyword(s):  
Product Development ◽  
Technology Management ◽  
Product Quality ◽  
New Product Development ◽  
New Product ◽  
Knowledge Resources ◽  
A Company

Technology management maps have been developed to evaluate new product development (NPD) within small and medium-sized enterprises (SMEs). These maps provide a graphical 'footprint' of a company in terms of knowledge, resources, quality, and innovation & change. A series of 15 case-study companies highlight that the shape and extent of the technology management maps correlate well with the overall impact of the NPD activities. Implementation of an effective NPD process is the main distinguishing factor between the best- and worst-performing companies. The inherent benefits of design-led technology are also encapsulated, specifically in the areas of resource savings and improved product quality.

AN EXPLORATORY STUDY OF PROJECT VISION: ITS COMPONENTS AND IMPACT ON INNOVATION SUCCESS

1999 ◽  
Vol 03 (01) ◽  
pp. 91-109 ◽  
Author(s):  
GARY S. LYNN
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Exploratory Study ◽  
New Product ◽  
Radical Innovation ◽  
Extreme Form ◽  
A Company ◽  
Project Level

The concept of corporate vision has been receiving considerable attention in the strategy scholarship. A clear and lofty organisational vision can provide direction to a company and can positively impact on its ability to succeed. Yet research on vision at the project level has been curiously lacking. The purpose of this research is to define project vision, discuss its components and its impact on successful new product development. By studying the vision on a series of innovations at one company (IBM), we identified several components of an effective vision that include clarity, agreement, support and stability. This article concludes with an assessment of the applicability of these vision components for the extreme form of innovation called radical innovation.

scholarly journals Model for technological innovation integration and new product development in firms under innovation discontinuities

2020 ◽  
Vol 10 (2) ◽  
pp. 72-80
Author(s):  
Jorge Lino Alves ◽  
Selma Regina Martins Oliveira
Keyword(s):  
Technology Integration ◽  
Product Development ◽  
New Product Development ◽  
Technological Innovation ◽  
Information Needs ◽  
Phase 1 ◽  
New Product ◽  
Product Development Process ◽  
Promethee Ii ◽  
A Company

This article aims to contribute to a new planning policy in the development of innovative products. To do so, it presents a new modelling proposal to integrate technological innovation and new product development in a company of the traditional pewter sector in Portugal, under innovation discontinuities, carried out according to the following stages: Phase 1: Modelling of the information needs in product development process; Phase 2: Determining of technology integration dimensions to the product; and Phase 3: Evaluating the performance of technology integration dimensions to the product. A case study was conducted in a company of traditional tin sector in Portugal. The investigation was helped by the intervention of specialists. In order to reduce the subjectivity in the obtained results, the methods of Categorical Judgment Law, Artificial Neural Networks, the multi-criteria Electre III methods, compromised programming and Promethee II, multivariate analysis and the neuro fuzzy technology were used. The results were satisfactory, validating the present proposal.   Keywords: Modelling proposal, planning, integration, technological innovation, new product development, traditional pewter sector.  

scholarly journals Venture Planning

2020 ◽  
Vol 09 (02) ◽  
pp. 7-10
Author(s):  
Venice Mairya David ◽  
Keyword(s):  
Rapid Growth ◽  
Emerging Market ◽  
Business Management ◽  
New Product ◽  
Dynamic Environments ◽  
Technology Change ◽  
Venture Management ◽  
Management Discipline ◽  
New Business

Venture management is a business management discipline that focuses on being both innovative and challenging in the realm of introducing what could be a completely new product or entering a promising newly emerging market. The discipline is focused on the skills, practices and technology required to manage the rapid growth of new business in highly dynamic environments. These environments are often characterized by rapid technology change.

scholarly journals THE IMPACT OF THE STANDARDIZATION OF THE NPD PROCESS ON ITS EFFICIENCY

2019 ◽  
Vol 20 (1) ◽  
pp. 149-167 ◽  
Author(s):  
Mateja Karničar Šenk ◽  
Matjaž Roblek
Keyword(s):  
New Product Development ◽  
Quantitative Research ◽  
Process Development ◽  
New Product ◽  
Independent Variables ◽  
Quantitative And Qualitative Research ◽  
High Degree ◽  
The Impact ◽  
A Company ◽  
Very High

The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process on its efficiency. A dilemma exists with regard to determining to what extent NPD processes should be standardized, in order to not hinder the operators during the performance of NPD process and consequently, weaken it. The case analysis for this study was carried out at a company whose process development has been standardized for a decade and has undergone several degrees of standardization. Quantitative and qualitative research methods were applied in the study. A regression method was used for quantitative research in order to study the effects of selected dependent and independent variables; using qualitative analysis, we supported the findings of the quantitative analysis. The results of the analysis indicate that the standardization of the NPD process does have an impact on its efficiency. From the obtained results, it may also be concluded that a very high degree of standardization begins to reduce the efficiency of the NPD process.

Effectively Using Systems Thinking in New Product Development (NPD)

2018 ◽  
Vol 8 (2) ◽  
pp. 69-85
Author(s):  
Brian J. Galli
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Systems Thinking ◽  
New Product ◽  
Project Managers ◽  
Future Research ◽  
Start Up ◽  
Push Forward ◽  
A Company

This is a case study concerning technology start-up companies involved in systems thinking during new product development. It is found that systems thinking is pivotal to assisting project managers in moving a project from start to successful completion. The essence of systems thinking is getting all teams in a company to work together as one, to push forward new product development. The study reveals some of the challenges associated with implementing the systems theory in new product development for these companies. This area of study holds promise for continued future research. However, there are still some implementation issues in the real world that have been identified and perhaps are in need of further exploration.

Mast Kalandar: Prioritizing Growth Opportunities

2017 ◽  
pp. 1-17
Author(s):  
Sunil Chopra ◽  
Sudhir Arni ◽  
Jacqueline Tan ◽  
Ilya Trakhtenberg
Keyword(s):  
Emerging Market ◽  
List Type ◽  
Growth Strategies ◽  
Growth Opportunities ◽  
Financial Model ◽  
Key Drivers ◽  
Quick Service ◽  
The City ◽  
A Company ◽  
Management Issues

Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.After a highly successful third round of funding in 2012, Gaurav Jain, founder of quick service restaurant chain Mast Kalandar, was looking to expand. In addition to opening new stores in other cities, Jain was also hoping to increase the profitability of his existing stores in Bangalore, Hyderabad, Chennai, and Pune. He needed to fully understand the financials of his current operations and identify the key drivers of success at the stores, at both the city and corporate levels. With this understanding, he would be able to evaluate how best to improve the performance of existing outlets and to choose an entry strategy for new cities. Students are asked to develop a financial model for outlets and use it to compare different growth strategies.After analyzing this case, students will be able to: Assess the strategic and operational tradeoffs being made by the CEO of a company in a growing foodservice sector of an emerging market as he establishes and grows his enterprise Build a financial model for outlet operations that identifies key drivers of performance and allows for a comparison between different growth strategies Strategically prioritize growth opportunities for a company in response to an influx of new capita

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