Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

1997 ◽  
Vol 5 (1) ◽  
pp. 77-92 ◽  
Author(s):  
Jin K. Han ◽  
Bernd H. Schmitt
Keyword(s):  
Hong Kong ◽  
East Asian ◽  
Product Category ◽  
The United States ◽  
Corporate Identity ◽  
Company Size ◽  
Perceived Fit ◽  
Related Factors ◽  
The Core ◽  
Asian Consumers

Should the focus of a brand-extension strategy be on product-category related factors (e.g., the fit between the extension and the core product) or should consumers’ attention be drawn to characteristics of the company providing the extension (e.g., company size)? Examining this issue experimentally in Hong Kong and in the United States with samples of students and working professionals, we find that for U.S. consumers, perceived fit is much more important than company size; for Hong Kong consumers, company size does not matter for high fit extensions, but does matter for low fit extensions. We suggest the value of collectivism may explain the relative higher importance of corporate identity for East Asian consumers. East Asian consumers rely on companies as interdependent, collective societal entities to reduce the risk of a low fit extension, whereas U.S. consumers— as individualists— place higher importance on their own judgment regarding the product fit rather than cues such as company size.

Dialectical Thinking and Attitudes toward Action/Inaction Beyond East Asia

2018 ◽  
Author(s):  
Ethan Zell ◽  
Rong Su ◽  
Dolores Albarracín
Keyword(s):  
United States ◽  
Hong Kong ◽  
South Korea ◽  
East Asian ◽  
Mainland China ◽  
The United States ◽  
Future Research ◽  
Cultural Groups ◽  
Previous Theory ◽  
Dialectical Thinking

Previous research has focused primarily on assessing dialectical thinking among respondents in representative East Asian and Western nations (e.g., China, Japan, South Korea, and the United States). This chapter examines how dialectical thinking varies across 19 nations/subnations spanning four continents. Consistent with previous theory, dialectical thinking was highest in East Asian societies, such as mainland China, Hong Kong, and Japan. Dialectical thinking was lowest in Guatemala, Turkey, and Italy. Further, both individual and nation-level dialecticism significantly predicted attitudes toward action and inaction. That is, both cultural groups and individuals high in dialectical thinking evidenced greater balance and moderation in attitudes toward action and inaction than cultural groups and individuals low in dialectical thinking. Given that dialectical thinking exists to some degree in a variety of cultures, factors that cultivate dialecticism in both East Asian and Western cultures are addressed. The chapter concludes with discussion of avenues for future research examining patterns of dialectical thinking across the globe.

scholarly journals Lessons From East Asian NICs Export Success

1989 ◽  
Vol 5 (4) ◽  
pp. 93-99
Author(s):  
Youngho Lee ◽  
Joe W. Lee
Keyword(s):  
United States ◽  
Hong Kong ◽  
East Asian ◽  
The United States ◽  
Development Strategies ◽  
Promotion Policies ◽  
Trade Promotion

The Four Tigers of East AsiaSouth Korea, Taiwan, Hong Kong and Singaporehave all achieved economic miracles during last two decades. This article will review the external and internal conditions conducive to their export success, put into perspective their outward-looking development strategies, and analyze their trade promotion policies. Finally, some suggestions are proposed for developing a new viable export culture in the United States.

The Venture Capital State

2018 ◽  
pp. 1-16 ◽  
Author(s):  
Robyn Klingler-Vidra
Keyword(s):  
Hong Kong ◽  
Venture Capital ◽  
Bounded Rationality ◽  
East Asian ◽  
Policy Diffusion ◽  
Silicon Valley ◽  
Analytical Framework ◽  
Learning Processes ◽  
Policy Model ◽  
The Core

Chapter One introduces the study’s area of investigation: the diffusion of the Silicon Valley venture capital (VC) policy model. It presents the global policy diffusion trend by introducing the findings of the study’s dataset of forty-five countries’ VC policy choices. After presenting the core empirical puzzle, the chapter introduces the study’s analytical framework –contextual rationality– which conceptualizes learning processes as both computationally strong and embedded in normative contexts, rather than as cognitively limited (as bounded rationality does) or exogenously based (as conventional forms of rationality presume). The Introduction chapter then provides rationale for studying the successful East Asian cases of Hong Kong, Taiwan and Singapore in order to understand the broader narrative.

Introduction

2017 ◽  
Author(s):  
Andrea Harris
Keyword(s):  
United States ◽  
Historical Context ◽  
The United States ◽  
Art World ◽  
Dance History ◽  
The Core ◽  
Political Conditions ◽  
Global Art ◽  
Scholarly Attention

The introduction presents the core historiographical problem that Making BalletAmerican aims to correct: the idea that George Balanchine’s neoclassical choreography represents the first successful manifestation of an “American” ballet. While this idea is pervasive in dance history, little scholarly attention has been paid to its construction. The introduction brings to light an alternative, more complex historical context for American neoclassical ballet than has been previously considered. It places Lincoln Kirstein’s 1933 trip to Paris, famous for bringing Balanchine to the United States, within a transnational and interdisciplinary backdrop of modernism, during a time when the global art world was shifting significantly in response to the international rise of fascism. This context reverberates throughout to the book’s examination of American ballet as a form that was embedded in and responsive to a changing set of social, cultural, and political conditions over the period covered, 1933–1963.

Spatial Social Choice

2019 ◽  
pp. 207-244
Author(s):  
Norman Schofield
Keyword(s):  
United States ◽  
Stochastic Model ◽  
Social Choice ◽  
Spatial Models ◽  
The United States ◽  
Multinomial Logit ◽  
Experimental Results ◽  
The Core ◽  
Voting Game ◽  
Voter Choice

A key concept of social choice is the idea of the Condorcet point or core. For example, consider a voting game with four participants so any three will win. If voters have Euclidean preferences, then the point at the center will be unbeaten. Earlier spatial models of social choice focused on deterministic voter choice. However, it is clear that voter choice is intrinsically stochastic. This chapter employs a stochastic model based on multinomial logit to examine whether parties in electoral competition tend to converge toward the electoral center or respond to activist pressure to adopt more polarized policies. The chapter discusses experimental results of the idea of the core explores empirical analyses of elections in Israel and the United States.

scholarly journals Environmental justice, settler colonialism, and more-than-humans in the occupied West Bank: An introduction

2021 ◽  
Vol 4 (1) ◽  
pp. 3-27
Author(s):  
Irus Braverman
Keyword(s):  
United States ◽  
Environmental Justice ◽  
West Bank ◽  
Settler Colonialism ◽  
The United States ◽  
Special Issue ◽  
The West ◽  
The Core ◽  
Waste Concrete

Our special issue provides a first-of-its kind attempt to examine environmental injustices in the occupied West Bank through interdisciplinary perspectives, pointing to the broader settler colonial and neoliberal contexts within which they occur and to their more-than-human implications. Specifically, we seek to understand what environmental justice—a movement originating from, and rooted in, the United States—means in the context of Palestine/Israel. Moving beyond the settler-native dialectic, we draw attention to the more-than-human flows that occur in the region—which include water, air, waste, cement, trees, donkeys, watermelons, and insects—to consider the dynamic, and often gradational, meanings of frontier, enclosure, and Indigeneity in the West Bank, challenging the all-too-binary assumptions at the core of settler colonialism. Against the backdrop of the settler colonial project of territorial dispossession and elimination, we illuminate the infrastructural connections and disruptions among lives and matter in the West Bank, interpreting these through the lens of environmental justice. We finally ask what forms of ecological decolonization might emerge from this landscape of accumulating waste, concrete, and ruin. Such alternative visions that move beyond the single axis of settler-native enable the emergence of more nuanced, and even hopeful, ecological imaginaries that focus on sumud, dignity, and recognition.

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