A Multidimensional Scaling Approach to Technology Categorization
2021 ◽
Vol 65
(1)
◽
pp. 968-971
Keyword(s):
The increasing reliance on and advancement of technology requires an in-depth exploration into how users interact with mechanical and virtual devices. To explore how individuals categorize different technologies, we conducted a multidimensional scaling (MDS) study to analyze the perceived similarity or dissimilarity between technologies. In the exploratory study on 23 devices, we found items rated similarly based on two dimensions – technological sophistication and size. Technology categorization, specifically with the use of MDS, is an under investigated approach in human factors that, through further exploration, may yield a better understanding of users’ mental models and acceptance, with utility for both designers and researchers.