Hierarchal Formation of Trust on Peer-to-Peer Lodging Platforms

2021 ◽  
pp. 109634802110313
Author(s):  
Yi Luo ◽  
Liang (Rebecca) Tang ◽  
Eojina Kim ◽  
Xi Wang
Keyword(s):  
Sharing Economy ◽  
Peer To Peer ◽  
Hierarchical Organization ◽  
Processing Fluency ◽  
Flow Experience ◽  
Multiple Perspectives ◽  
Effective Strategies ◽  
Trust Formation ◽  
Customer Trust ◽  
Trust Information

Based on the concept of trust from a hierarchical approach and with the support of processing fluency theory, the current study investigates customer trust, and its relationships with flow experience, satisfaction, and repatronage intention on peer-to-peer (P2P) lodging platforms. Customer flow experience on the Airbnb platform is verified to be an antecedent of economy-based trust. The hierarchical organization of trust is also proved applicable in the context of sharing economy websites (economy-based trust → information-based trust → identification-based trust). The results provide marketers and hosts of P2P lodging platforms effective strategies to assist customers form trust in sequential steps and in multiple perspectives. The present study is a pioneer which in depth examined trust formation in the emerging sharing economy platforms.

scholarly journals State of the Art in Open Platforms for Collaborative Urban Design and Sharing of Resources in Districts and Cities

2021 ◽  
Vol 13 (9) ◽  
pp. 4875
Author(s):  
Barry Hayes ◽  
Dorota Kamrowska-Zaluska ◽  
Aleksandar Petrovski ◽  
Cristina Jiménez-Pulido
Keyword(s):  
Urban Design ◽  
Local Community ◽  
State Of The Art ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Urban Environments ◽  
The State ◽  
Smart Technology ◽  
Technological Advances ◽  
Technology Platforms

This work discusses recent developments in sharing economy concepts and collaborative co-design technology platforms applied in districts and cities. These developments are being driven both by new technological advances and by increased environmental awareness. The paper begins by outlining the state of the art in smart technology platforms for collaborative urban design, highlighting a number of recent examples. The case of peer-to-peer trading platforms applied in the energy sector is then used to illustrate how sharing economy concepts and their enabling technologies can accelerate efforts towards more sustainable urban environments. It was found that smart technology platforms can encourage peer-to-peer and collaborative activity, and may have a profound influence on the future development of cities. Many of the research and development projects in this area to date have focused on demonstrations at the building, neighbourhood, and local community scales. Scaling these sharing economy platforms up to the city scale and beyond has the potential to provide a number of positive environment impacts. However, significant technical and regulatory barriers to wider implementation exist, and realising this potential will require radical new approaches to the ownership and governance of urban infrastructure. This paper provides a concise overview of the state of the art in this emerging field, with the aim of identifying the most promising areas for further research.

scholarly journals Uncovering the Providers’ Continuance Intention of Participation in the Sharing Economy: A Moderated Mediation Model

2021 ◽  
Vol 13 (9) ◽  
pp. 5095
Author(s):  
Jiang Jiang ◽  
Rui Feng ◽  
Eldon Y. Li
Keyword(s):  
Sharing Economy ◽  
Economic Benefits ◽  
Peer To Peer ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Utilization Efficiency ◽  
Continuance Intention ◽  
Hedonic Value ◽  
Ride Sharing

The sharing economy has evolved into a promising business concept that enables individuals to share their idle resources, improving resource utilization efficiency commercially. Recently, it has gained enormous academic attention. However, little concern has been given to the behavior of individual providers on the supply side. This paper aims to uncover the motivational and trust-based providers’ continuance intention of participation in the context of peer-to-peer ride-sharing services. Based on the survey data from 202 providers and the partial least-square analysis, we confirm the mediating effect of attitude in the relationships between participation continuance intention; trust; and three motivational dimensions: economic benefits, social–hedonic value, and sustainability. We further confirm the moderating effects of innovativeness using PROCESS. The results show that economic benefits, social–hedonic value, and sustainability significantly affect providers’ participation continuance intention. Moreover, attitudes toward the sharing economy play a complementary partial-mediating role in the relationships from economic benefits and social–hedonic value to participation continuance intention, which is negatively moderated by innovativeness. Trust does not significantly affect providers’ attitude toward the sharing economy and participation continuance intention in the peer-to-peer ride-sharing context.

scholarly journals Communal Marketplace Berbasis Koperasi sebagai Salah Satu Terobosan Inovasi bagi Pelaku UMKM Indonesia di Masa Pandemi Covid-19

2021 ◽  
Vol 1 ◽  
pp. 21-33
Author(s):  
Audito Aji Anugrah ◽  
Seno Aji Wahyono
Keyword(s):  
Pilot Project ◽  
Sharing Economy ◽  
Peer To Peer

Pandemi COVID-19 merupakan salah satu wabah yang khususnya memberikan dampak perekonomian bagi pelaku Usaha Mikro, Kecil dan Menengah. Adanya pembatasan aktivitas kegiatan ekonomi menyebabkan para pelaku Usaha Mikro Kecil dan Menengah kehilangan akses dalam memasarkan produknya. Solusi atas permasalahan tersebut dapat dijawab dengan melakukan promosi secara digital. Kegiatan Promosi Digital salah satunya adalah marketplace. Belajar dari marketplace arus utama dimana menggunakan sistem sharing economy dan teknologi peer to peer dalam proses bisnisnya. Melalui Artikel ini, akan mencoba mengeksplorasi bahwa dimasa pandemic COVID-19 para pelaku UMKM dapat membentuk sebuah marketplace kepemilikan bersama (communal marketplace) dengan mengadopsi teknologi dari marketplace arus utama. Namun tentunya dalam membentuk tersebut perlu peran kolaborasi antara pemerintah dan perguruan tinggi dalam menciptakan communal marketplace tersebut. Tentunya dalam menciptakan model bisnis tersebut terdapat tantang yang dihadapi dan harapannya dapat diaplikasikan dan dikembangkan melalui sebuah pilot project.

The Business Model

2017 ◽  
Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar
Keyword(s):  
Business Model ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Key Characteristics

Peer-to-peer accommodation networks in general, and Airbnb in particular, are frequently referred to as part of the sharing economy. This chapter provides an overview of key characteristics of the sharing economy, discusses how these characteristics relate to peer-to-peer accommodation, and positions peer-to-peer accommodation networks within the sharing economy.

Sharing Economy and Sustainability in Tourism

2019 ◽  
pp. 30-47
Author(s):  
Nunzia Borrelli ◽  
Monica Bernardi
Keyword(s):  
South Korea ◽  
Case Studies ◽  
Emerging Market ◽  
Sustainable Tourism ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Tourism Sector ◽  
Sustainability Issue ◽  
The Usa

The chapter focuses on the growing importance that the sustainability issue is gaining in tourism and on the increasing research of sustainable forms of tourism among travelers, looking to the relation with the emerging market of the sharing economy. Three streams of literature are merged: the contemporary tourists, the sustainable tourism and the sharing economy. This triangulation allows reflecting on the challenges that tours operators and in general the traditional tourism sector have to face in order to maintain their position on the market while accomplishing the sustainable goals. The analysis of three case studies, peer-to-peer platforms from South Korea, Italy, and the USA, favors the identification of some preliminary suggestions.

The Rise in the Sharing Economy

2018 ◽  
pp. 113-129 ◽  
Author(s):  
Leena Ajit Kaushal
Keyword(s):  
Developing Country ◽  
New Ventures ◽  
Regulatory Policy ◽  
Self Regulation ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Regulatory Framework ◽  
Full Potential ◽  
Public Resources ◽  
New Ideas

Peer to Peer sharing economy has tremendous potential for decentralized innovation and new ventures in a developing country like India but apart from self regulation there is need for a new regulatory framework to realise its full potential. The regulatory policy should concurrently enhance the key efficiencies of sharing platforms along with protecting consumers' rights. Government should aim to secure the opportunities offered by these sharing platforms to optimise their operations and better utilisation of public resources. Thoughtful regulatory intervention can serve to encourage the development of new ideas and new ventures in the sharing economy.

scholarly journals Peer-to-peer (P2P) accommodation in the sharing economy: a review

2020 ◽  
pp. 1-16
Author(s):  
Salar Kuhzady ◽  
Siamak Seyfi ◽  
Luc Béal
Keyword(s):  
Sharing Economy ◽  
Peer To Peer

scholarly journals Operational risks and coping strategies of micro-enterprise in peer-to-peer accommodation service sector: evidences from China

2020 ◽  
Vol 120 (9) ◽  
pp. 1759-1775
Author(s):  
Wanfei Wang ◽  
Chengcheng Su ◽  
Jin Hooi Chan ◽  
Xiaoguang Qi
Keyword(s):  
Coping Strategies ◽  
Service Sector ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Structured Interviews ◽  
Chinese Market ◽  
Content Type ◽  
Operational Risks ◽  
Accommodation Sector ◽  
And Coping

PurposeFocusing on the supply side of peer-to-peer (P2P) accommodation service sector, this study identifies the emerging types of micro-enterprise operators in the growing Chinese market, and investigate their respective operational risks and coping strategies.Design/methodology/approachA qualitative study was adopted to explore the micro-enterprise in peer-to-peer accommodation in China. Twenty semi-structured interviews were conducted to explore the operators' behaviors in the service sector.FindingsBased on the types of property ownership and forms of interaction, four groups of operators were identified, i.e. hospitable sharers, remote sharers, roommates and butlers. This study uncovers their operational risk factors (safety, cost, legal and social, psychological) and respective coping strategies.Originality/valueMost prior studies on P2P accommodation sector are conducted from the demand side about customer behaviors. This study not only enhances the understanding of the hosts in the sharing economy by developing a novel typology of operators, but also provides insights into the operational behaviors on an individual operator perspective.

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