The Business Model

Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar

Peer-to-peer accommodation networks in general, and Airbnb in particular, are frequently referred to as part of the sharing economy. This chapter provides an overview of key characteristics of the sharing economy, discusses how these characteristics relate to peer-to-peer accommodation, and positions peer-to-peer accommodation networks within the sharing economy.

Author(s):  
CHRISTINA ÖBERG

The sharing economy could be said to disrupt who does what in exchanges. This paper categorises the roles played by users, providers, and platforms in different interpretations of the sharing economy. It asks: What different roles do the users, providers, and platforms play in the sharing economy? And: How do the roles differ in various interpretations of the sharing economy? The paper classifies the different interpretations based on their market/non-market logic and concludes that roles are more extensive for users and providers in non-market logic interpretations, while market logic suggests that the platform acts more roles. The user is, despite the peer-to-peer connotation of the sharing economy, often quite passive. Contributions are made to the emerging literature on the sharing economy through highlighting its many different interpretations, where roles help to systematise these. The paper furthermore contributes to the literature on roles through highlighting them as transitory and expanding beyond expectations related to digitalisation. Practically, the systematisation of roles helps to navigate among various business model designs and makes informed decisions when launching platforms in the sharing economy. Additionally, the focus on roles raises important questions on risk sharing, resource provisions, and the creation of value for each participating party.


Author(s):  
Alexandra Schneiders ◽  
Michael Fell ◽  
Colin Nolden

Peer-to-peer (P2P) energy trading is a new data-driven business model currently being trialed within the energy sector. Introducing P2P transactions to an essential service such as energy could have far-reaching implications for individuals and the grid. This paper raises considerations and questions from social, economic/markets and regulatory points of view, that should be understood and addressed by societies and policymakers. It does this by considering under what circumstances it is reasonable to conceptualize P2P energy trading as part of the sharing economy, and drawing parallels to the sharing economy experience in other sectors. In order to reap the full societal benefits, while avoiding considerable risks to infrastructure and individuals, a policy approach promoting dialogue and innovation is necessary. We suggest the regulatory sandbox is the most appropriate tool to achieve this and would help avoid the breakdown of trust between policymakers and platform companies observed in other sectors.


Author(s):  
Alexandra Schneiders ◽  
Michael Fell ◽  
Colin Nolden

Peer-to-peer (P2P) energy trading is a new data-driven business model currently being trialed within the energy sector. Introducing P2P transactions to an essential service such as energy could have far-reaching implications for individuals and the grid. This paper raises considerations and questions from social, economic/markets and regulatory points of view, that should be understood and addressed by societies and policymakers. It does this by considering under what circumstances it is reasonable to conceptualize P2P energy trading as part of the sharing economy, and drawing parallels to the sharing economy experience in other sectors. In order to reap the full societal benefits, while avoiding considerable risks to infrastructure and individuals, a policy approach promoting dialogue and innovation is necessary. We suggest the regulatory sandbox is the most appropriate tool to achieve this and would help avoid the breakdown of trust between policymakers and platform companies observed in other sectors.


Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar

Peer-to-peer accommodation networks in general, and Airbnb in particular, are frequently referred to as part of the sharing economy. This chapter provides an overview of key characteristics of the sharing economy, discusses how these characteristics relate to peer-to-peer accommodation, and positions peer-to-peer accommodation networks within the sharing economy.


2021 ◽  
pp. 231971452110035
Author(s):  
Aruna Polisetty ◽  
Jikku Susan Kurian

One of the most popular IT-facilitated peer-to-peer economic model driving the world, the sharing economy attained its importance in India of late and witnessed a sudden acceptance among people. This model emphasizes the sharing of underutilized goods or service capacity, without transferring the ownership, with the aid of an intermediary, which was widely accepted by the Indian market mainly because of high mobile penetration, high millennial concentration and its aspirational population. Though there are numerous examples of shared economy prevailing in India, this case is on the initiation, hiccups, acceptance, growth, and the pandemic led to sudden blow in the business of Airbnb, the bed and breakfast startup founded by Brian Chesky, Joe Gabberia and Nathan Blecharczyk. Though the young workforce, dominated by millennials and Gen Z generations, acted as a catalyst in the growth of Airbnb, the unanticipated pandemic catapulted the business of Airbnb, invalidating its business model. The business model that provided a handful of earning opportunities to both the hosts and the business is no more in existence. However, Airbnb adopted a series of measures to protect the rights of both parties. This case discusses the possible strategies Airbnb can adopt to get its business back to track post-pandemic days.


Author(s):  
Vibhanshu Abhishek ◽  
Jose A. Guajardo ◽  
Zhe Zhang

With peer-to-peer sharing of durable goods like cars, boats, and condominiums, it is unclear how manufacturers should react. They could seek to encourage these markets or compete against them by offering their own rentals. This work shows why the best business model depends on whether consumer usage rates vary or not. Contrary to what might be expected, this paper shows that manufacturers have an incentive to facilitate transactions of P2P rental markets in a large variety of cases. We find that when consumer variation in usage rates is intermediate, the manufacturer is surprisingly best off avoiding offering its own direct rentals option and instead, facilitating a peer-to-peer rental market where consumers can share among themselves. The reason for this is an effect unique to the sharing economy, the equalizing effect. The equalizing effect shows that peer-to-peer rentals uniquely make previously heterogeneous willingness-to-pay among consumers more similar, making it easier for the firm to discriminate between the higher- and lower-value consumers, thus allowing it to extract a higher portion of consumers’ surplus. Surprisingly, there are some cases where peer-to-peer rentals benefit the manufacturer, but consumers are hurt overall (though the lower-usage consumers do always benefit from the availability of peer-to-peer rentals).


2019 ◽  
Vol 2 (4) ◽  
pp. 260-266
Author(s):  
Haru Purnomo Ipung ◽  
Amin Soetomo

This research proposed a model to assist the design of the associated data architecture and data analytic to support talent forecast in the current accelerating changes in economy, industry and business change due to the accelerating pace of technological change. The emerging and re-emerging economy model were available, such as Industrial revolution 4.0, platform economy, sharing economy and token economy. Those were driven by new business model and technology innovation. An increase capability of technology to automate more jobs will cause a shift in talent pool and workforce. New business model emerge as the availabilityand the cost effective emerging technology, and as a result of emerging or re-emerging economic models. Both, new business model and technology innovation, create new jobs and works that have not been existed decades ago. The future workers will be faced by jobs that may not exist today. A dynamics model of inter-correlation of economy, industry, business model and talent forecast were proposed. A collection of literature review were conducted to initially validate the model.


2019 ◽  
Vol 4 (1) ◽  
pp. 246-266
Author(s):  
Murilo Carvalho Sampaio Oliveira

RESUMO:Este artigo trata dos impactos das plataformas digitais no Direito do Trabalho, tomando como exemplo sintomático o padrão da plataforma Uber. Inicia discutindo o cenário da economia digital e suas transformações nos modos de organizar a atividade empresarial, caracterizando a disrupção destas tecnologias e examinando criticamente se tais inovações situam-se realmente no discurso de economia do compartilhamento. Adiante, aborda as condições fáticas das plataformas de trabalho, questionando a dimensão formal-jurídica de liberdade e a condição econômica de hipossuficiência. Examina o caso da Uber como paradigma do modelo de organização empresarial desta economia digital e a situação dos seus motoristas tidos como parceiros para, ao final, pontuar algumas conclusões a cerca da necessidade do Direito Trabalho estar conectado com essas novas relações sociaisABSTRACT:This article deals with the impact of digital platforms in Labor Law, taking as a symptomatic example the standards of the Uber platform. It begins by discussing the the digital economy scenario and its transformations in the way business activity organize itself, characterizing the disruption of these technologies and critically examining whether such innovations are really part of the sharing economy speech. Hereinafter, it addresses the factual conditions of work platforms, questioning the formal-legal dimension of freedom and the economic condition of hypo-sufficiency. It examines the case of Uber as a paradigm of a business model organization in the digital economy and the situation of its drivers, taken as partners in order to, in the end of it, point some conclusions about the need of Labor Law to be connected with these new social relationships.


2021 ◽  
Vol 13 (9) ◽  
pp. 4875
Author(s):  
Barry Hayes ◽  
Dorota Kamrowska-Zaluska ◽  
Aleksandar Petrovski ◽  
Cristina Jiménez-Pulido

This work discusses recent developments in sharing economy concepts and collaborative co-design technology platforms applied in districts and cities. These developments are being driven both by new technological advances and by increased environmental awareness. The paper begins by outlining the state of the art in smart technology platforms for collaborative urban design, highlighting a number of recent examples. The case of peer-to-peer trading platforms applied in the energy sector is then used to illustrate how sharing economy concepts and their enabling technologies can accelerate efforts towards more sustainable urban environments. It was found that smart technology platforms can encourage peer-to-peer and collaborative activity, and may have a profound influence on the future development of cities. Many of the research and development projects in this area to date have focused on demonstrations at the building, neighbourhood, and local community scales. Scaling these sharing economy platforms up to the city scale and beyond has the potential to provide a number of positive environment impacts. However, significant technical and regulatory barriers to wider implementation exist, and realising this potential will require radical new approaches to the ownership and governance of urban infrastructure. This paper provides a concise overview of the state of the art in this emerging field, with the aim of identifying the most promising areas for further research.


2021 ◽  
Vol 13 (9) ◽  
pp. 5095
Author(s):  
Jiang Jiang ◽  
Rui Feng ◽  
Eldon Y. Li

The sharing economy has evolved into a promising business concept that enables individuals to share their idle resources, improving resource utilization efficiency commercially. Recently, it has gained enormous academic attention. However, little concern has been given to the behavior of individual providers on the supply side. This paper aims to uncover the motivational and trust-based providers’ continuance intention of participation in the context of peer-to-peer ride-sharing services. Based on the survey data from 202 providers and the partial least-square analysis, we confirm the mediating effect of attitude in the relationships between participation continuance intention; trust; and three motivational dimensions: economic benefits, social–hedonic value, and sustainability. We further confirm the moderating effects of innovativeness using PROCESS. The results show that economic benefits, social–hedonic value, and sustainability significantly affect providers’ participation continuance intention. Moreover, attitudes toward the sharing economy play a complementary partial-mediating role in the relationships from economic benefits and social–hedonic value to participation continuance intention, which is negatively moderated by innovativeness. Trust does not significantly affect providers’ attitude toward the sharing economy and participation continuance intention in the peer-to-peer ride-sharing context.


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