Bright young women, sick of swimmin’, ready to … consume? The construction of postfeminist femininity in Disney’s The Little Mermaid

2018 ◽  
Vol 25 (3) ◽  
pp. 341-354 ◽  
Author(s):  
Beatrice Frasl
Keyword(s):  

This study assesses how Disney’s The Little Mermaid can be read as a ‘postfeminist text’. It uses Gill’s concept of ‘postfeminist sensibility’ and McRobbie’s understanding of postfeminism as a ‘double entanglement’ of feminist and antifeminist discourses in analysing the text. Furthermore it aims at contributing to the understanding of postfeminism as a pop cultural discursive mode by focusing on the ways heteronormativity structures and presupposes it. In this sense, this reading of The Little Mermaid can be understood as a case study on the heteronormativity of postfeminist discourses and representations.

2009 ◽  
Vol 18 (1) ◽  
pp. 28-41 ◽  
Author(s):  
Stacy Warner ◽  
Marlene A. Dixon ◽  
Christyn Schumann

Physical activity and sport developmental programs have demonstrated some success at providing valuable resources for young women as they navigate their teen years, yet these programs are not always intentional and/or accessible (Cadwallader, 2001; Petitpas, Cornelius, Van Raalte, & Jones, 2004; Tucker Center, 2007). One such program developed by the Women’s Sports Foundation is GoGirlGo. The curriculum, which combines sports participation with education, focuses on reducing and preventing unhealthy behaviors and on providing valuable connections and resources for girls. Using the theory of developmental intentionality, this qualitative investigation examined the efficacy of GoGirlGo in a five day long sport camp setting. This condensed delivery method is not addressed or recommended in the literature, yet the results of this investigation reveal that this delivery method is effective and could broaden the accessibility of the program.


2012 ◽  
Vol 2012 ◽  
pp. 1-9 ◽  
Author(s):  
Nida Iqbal ◽  
Andrew Joyce ◽  
Alana Russo ◽  
Jaya Earnest

Young people from refugee backgrounds face a number of challenges in adjusting to life in a new country. Recently, there have been more studies documenting some of these challenges and experiences, and offering recommendations for the health and education sector to appropriately respond to their needs. This study sought to investigate some of the experiences and challenges faced by female Afghan Hazara refugee adolescents as a precursor to program development occurring within a community health service in the outer southeastern suburbs of Melbourne, Australia. This paper reports on a cross-sectional participatory qualitative research study undertaken with young Afghan female adolescents aged 14–17 years of Hazara ethnicity. The results document some of the key contested gender and cultural challenges facing these young women, their aspirations for their lives in Australia, and how this research has informed community health practice.


2020 ◽  
Vol 8 (2) ◽  
pp. 165-183 ◽  
Author(s):  
Sara K. Day ◽  
Summer Melody Pennell

Pretty Little Liars is a television show popular with queer teen adolescent girls and emerging adult women who engage in conversation on Twitter. In this case study centred on the queer relationship between main characters Emily and Alison, the authors employ fandom studies and queer theory to analyse tweets about the show using the popular hashtags #Emison and #BooRadleyVanCullen. Findings reveal that queer young women used Twitter both to praise and critique the relationship and its homonormative constructs, resist heteronormativity surrounding the portrayal of Emily’s sexuality in particular, and create a sustainable queer community.


2012 ◽  
Vol 22 (3) ◽  
pp. 425-427 ◽  
Author(s):  
Thandokazi T. Khethiwe ◽  
David J. Edwards ◽  
Jabulani D. Thwala

2002 ◽  
Vol 69 (1) ◽  
pp. 67-83 ◽  
Author(s):  
Lauren E. Lindstrom ◽  
Michael R. Benz

This study investigates the career development process for young women with learning disabilities. Case study methodology was utilized to understand the key elements influencing career choices for young women with learning disabilities who had graduated from high school and entered the workforce. Case study findings revealed three distinct phases of career development that were labeled (a) unsettled, (b) exploratory, and (c) focused. Phases of career development varied along two dimensions—stability of employment and clarity of career goals. Key elements that seemed to influence the phases of career development included individual motivation and personal determination, family support and advocacy, opportunities for career exploration, on-the-job or postsecondary vocational training, and supportive work environments.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amnaj Khaokhrueamuang ◽  
Piyaporn Chueamchaitrakun ◽  
Warinthorn Kachendecha ◽  
Yuki Tamari ◽  
Kazuyoshi Nakakoji

Purpose This paper aims to clarify the functions of tourism interpretations of consumer products in a tourist-generating region (TGR) as a means of marketing the tourist destination region (TDR) through tea tourism. Design/methodology/approach This is a case study of the Thai Shizuoka Green Tea brand working to promote tea tourism in Shizuoka, Japan. It is used to identify the functions of tourism interpretations of consumer products in a TGR related to the concept of brand identity. This paper assessed Thai consumers’ opinions on the efficiency of tourism interpretation through a sample of 404 questionnaires and with interviews of ten young females, the primary respondents. Findings Tourism interpretations of the TGR’s consumer products are important for promoting the TDR through five premises: 1) motivating visitors to visit the destination, 2) communicating the place’s meaning, 3) targeting potential tourists, 4) differentiating the destination from other sites and 5) activating value co-creation. Premises 1 and 2 were assumed to stem from visitors’ enjoyment of the tea; the packaging motivated their visit to Shizuoka, its origin. Premise 3 concerns young women who view the product as a premium healthy drink. Premises 4 and 5 are based on the brand’s essence, implying the tea company’s partnership between Thailand and Japan. Originality/value Tourism interpretation plays a significant role in TDRs’ success; however, it can be implemented with other consumer products and an efficient brand identity, to create an image of a destination.


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