An evaluation of the Aerie Real campaign: Potential for promoting positive body image?

2016 ◽  
Vol 24 (6) ◽  
pp. 726-737 ◽  
Author(s):  
Alexandra D Convertino ◽  
Rachel F Rodgers ◽  
Debra L Franko ◽  
Adriana Jodoin

This study evaluated the impact on young women’s body satisfaction of an advertising campaign: Aerie Real, which included images of models who were not digitally modified. In total, 200 female students were randomly allocated to view either Aerie Real images or digitally modified images from previous campaigns. In the total sample, no condition differences appeared. However, participants with high appearance comparison reported a smaller decrease in body satisfaction after viewing the Aerie Real images as compared to those viewing previous images ( p = .003). Findings provide preliminary support for the Aerie Real campaign as less deleterious form of media for body image.

2021 ◽  
pp. 146144482110389
Author(s):  
Giulia Fioravanti ◽  
Andrea Svicher ◽  
Giulia Ceragioli ◽  
Viola Bruni ◽  
Silvia Casale

The aim of the present study is to investigate the effect of daily exposure to body-positive and fitspiration Instagram posts on young women’s mood, body satisfaction, and appearance comparison tendency. One hundred and twenty-two young Italian women (Mage = 22.29 ± 2.26 years) were randomly assigned to three different conditions of daily exposure on Instagram (i.e., body-positive, fitspiration and neutral content) and followed with an experience sampling method over a period of 28 consecutive days. Comparisons between groups were performed via multilevel regression modelled as a linear growth model. Results showed that daily exposure to body-positive images was associated with the highest rates of growth of positive mood and body satisfaction. Daily exposure to fitspiration images was associated with the highest rates of growth of negative mood and appearance comparison. In conclusion, the body-positive movement may be considered in interventions aimed at improving young women’s body image. Fitspiration content on Instagram should be deemed inappropriate.


Body Image ◽  
2020 ◽  
Vol 35 ◽  
pp. 320-332
Author(s):  
Annie Aimé ◽  
Matthew Fuller-Tyszkiewicz ◽  
Jacinthe Dion ◽  
Charlotte H. Markey ◽  
Esben Strodl ◽  
...  

2020 ◽  
Vol 39 (7) ◽  
pp. 617-639
Author(s):  
Renee Engeln ◽  
Megan N. Imundo

Introduction: Messages encouraging women to love their bodies are common elements of positive body image movements, but there are theoretical reasons to suspect that such messages may backfire. Methods: In a sample of 293 college women, we tested the impact of mentally repeating the affirmation “I love my body” on body satisfaction. We prompted participants to think either “I love my body” (affirmation condition) or “I am [age] years old” (control condition) while they completed a five-minute writing task. Results: Relative to the control, the affirmation condition led to significantly lower body satisfaction. Additionally, 53% of affirmation condition participants counterargued the body affirmation by writing something negative about their appearance; only 6% in the control condition wrote a negative appearance comment. Discussion: Results suggest that some messages intended to promote positive body image have the potential to decrease women's body satisfaction, in part because they prompt women to think of flaws in their appearance.


2013 ◽  
Vol 16 ◽  
Author(s):  
António Borges ◽  
Margarida Gaspar de Matos ◽  
José Alves Diniz

AbstractThe study examines the impact of body image in adolescents’ well-being. Well-being was assessed with the scale Kidscreen10, with the Cantril ladder for satisfaction with life and with an ad hoc happiness scale. The study presents data on adolescent health from the Health Behavior in School-aged Children (HBSC)/World Health Organization study in Portugal (2006), with a sample of 4,877 adolescents, average age of 14 years old and gender distribution at 49,6% males. Portuguese adolescents showed differences between gender and age group regarding their body image-related satisfaction/dissatisfaction and self-perceived body image, being that both components have a direct impact on the levels of well-being. The male gender has better results in the perception of body image and, consequently, well-being. The largest inter-gender differences for well-being is at 15 years of age. The main predictors of well-being are the look and body satisfaction/dissatisfaction, with greater importance on the affective component. This research highlights the importance of body image for adolescents’ well-being, as well as to prepare educational strategies adapted to adolescents’ age and gender, by helping them to develop skills concerning self-knowledge and caring for their look.


2020 ◽  
Vol V (III) ◽  
pp. 385-395
Author(s):  
Fouzia Perveen ◽  
Asghar Ali ◽  
Muhammad Ramzan

The internet users are more than four billion globally. The fast advancement in electronic technology caused an unpredictable variation in the development of students. The use of the internet has become the backbone of education and communication. The current study sets out to measure the impact of cyberbullying on the selfesteem among secondary and higher secondary school students in nine districts of Punjab, Pakistan were selected. The total sample size comprised of 3236 (1614 male 1622 female) students, and their ages were 13-19 years, recruited through conveniently sampling. Two questionnaires were employed in the present research for the purpose of data collection; Cyberbullying Scale and Rosenberg Self-Esteem Scale. The data were analyzed through Statistical Package for Social Sciences (SPSS 23.0). The quantitative results revealed that cyberbullying was significantly (p < .01) positively correlated with self-esteem. Further, linear regression results showed that cyberbullying was a significant impact on self-esteem. Results also showed the comparison between male and female samples for cyberbullying on the self-esteem, and results of the comparison showed that the mean of cyberbullying was selfesteem was significantly higher among female students than male respondents. The limitations of the results are discussed.


2021 ◽  
Vol VI (I) ◽  
pp. 132-141
Author(s):  
Asghar Ali ◽  
Muhammad Nadeem Iqbal ◽  
Muhammad Ramzan

The study aimed to assess students perceptions of the National Action Plan and the impact on the attitudes of South Punjab University students. The study was reserved for male and female students studying at selected universities in South Punjab in 2016. Systematic random sampling was used to draw the sample. The total sample consists of 539 students. A questionnaire (5-point Likert Scale) was prepared and used to collect data. The data collected were analyzed using percentages, average scores, standard deviation, t-test and ANOVA. This study has a constructive purpose of improving the security situation of universities in the south of Punjab and making students think about the whole scenario. The results of the statistical analysis showed that terrorism had changed the lives of students, the Government should take more measures to eliminate terrorism, and students should refrain from thinking about terrorist attacks.


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