scholarly journals Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers

2021 ◽  
pp. 136787792110632
Author(s):  
Alexandra Ruiz-Gomez ◽  
Tama Leaver ◽  
Crystal Abidin
Keyword(s):  
Product Reviews ◽  
Digital Identity ◽  
Semiotic Approach ◽  
Intended Use

This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. Nancy YouTuber's app is one of the first to provide a fictitious YouTube channel, introducing children to YouTube's affordances. We investigate how the doll and app socialize YouTuber practices, and to what extent the combination of both deepens the commodification of childhood. We use the walkthrough method to analyze the app, and a semiotic approach to study the doll, its accessories and surrounding materials to map the manufacturer's intended use through these discourses. Our research uncovers how children are encouraged to recreate product reviews and internalize commercial digital identity performances. We use Spain, where the doll originates, to contextualize these findings. The article considers how influencer-aspirant toys position children as promotional intermediaries and normalize children's YouTuber aspirations.

Tubuh dan Seksualitas Perempuan dalam Iklan Resik V dan Sumber Ayu

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 30
Author(s):  
Mayang Nurmala Indah
Keyword(s):  
Sexual Desire ◽  
Visual Data ◽  
Semiotic Approach

ABSTRAKPenelitian ini membahas tubuh dan seksualitas perempuan dalam iklan ResikV dan Sumber Ayu. Iklan yang diteliti adalah Resik V Khasiat Manjakani versi InnekeKhoeserawati dan Sumber Ayu Sabun Daun Sirih versi Dian Nitami. Penelitian inimenggunakan pendekatan semiotika, dengan mengkaji tanda-tanda pada iklan di dalamdata tekstual maupun visual baik secara denotatif dan konotatif. Tujuan penelitian iniadalah untuk memperoleh gambaran mengenai tubuh dan seksualitas perempuan didalam iklan. Penelitian ini menunjukkan bahwa genitalia perempuan ditempatkan sebagairepresentasi keseluruhan diri perempuan. Penggambaran seksualitas perempuan didalam iklan menunjukkan beberapa kecenderungan yaitu perempuan sebagai penjagakeharmonisan rumah tangga, sebagai penjamin terpenuhinya hasrat seksual laki-laki,serta adanya tuntutan bagi perempuan untuk mempertahankan kemudaan tubuh danseksualitasnya. Kedua iklan juga mengerucutkan perempuan pada fungsinya sebagaiistri yang mengurusi suami serta pada fungsi domestik sebagai pengurus rumah tangga.Kata Kunci: iklan, perempuan, seksualitas, semiotika, tubuhABSTRACTThis research discusses body and sexuality of woman in Resik V and Sumber Ayuadvertising. Spesifically, the ads discussed here are Resik V Khasiat Manjakani in InnekeKoesherawati’s version and Sumber Ayu Sabun Daun Sirih in Dian Nitami’s version. This researchapplies semiotic approach in which the signs in textual and visual data are examined in thedennotatif and connotatif order. The aim of this research is that to find out how women’s bodyand sexuality are represented in Resik V and Sumber Ayu. This research shows that woman’sgenital organ is positioned as the representation of the whole woman’s Self. The description ofwomen’s sexuality in both advertisings points out several tendencies which are as follows. Firstly,woman is positioned as a person who is responsible to keep the marriage in harmony. Secondly,woman is pictured as person who guarrantees the fulfilment of man’s sexual desire. Thirdly, theads indicate a demand on woman to keep their body and sexuality young and fresh. It can also besaid that both Resik V and Sumber Ayu narrow the function of woman as wife who is in chargein serving their husband well and focus to highlight the domestic function of woman.Keywords: advertising, body, semiotics, sexuality, woman

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

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