2020 ◽  
Vol 17 (9) ◽  
pp. 4294-4298
Author(s):  
B. R. Sunil Kumar ◽  
B. S. Siddhartha ◽  
S. N. Shwetha ◽  
K. Arpitha

This paper intends to use distinct machine learning algorithms and exploring its multi-features. The primary advantage of machine learning is, a machine learning algorithm can predict its work automatically by learning what to do with information. This paper reveals the concept of machine learning and its algorithms which can be used for different applications such as health care, sentiment analysis and many more. Sometimes the programmers will get confused which algorithm to apply for their applications. This paper provides an idea related to the algorithm used on the basis of how accurately it fits. Based on the collected data, one of the algorithms can be selected based upon its pros and cons. By considering the data set, the base model is developed, trained and tested. Then the trained model is ready for prediction and can be deployed on the basis of feasibility.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sayeh Bagherzadeh ◽  
Sajjad Shokouhyar ◽  
Hamed Jahani ◽  
Marianna Sigala

Purpose Research analyzing online travelers’ reviews has boomed over the past years, but it lacks efficient methodologies that can provide useful end-user value within time and budget. This study aims to contribute to the field by developing and testing a new methodology for sentiment analysis that surpasses the standard dictionary-based method by creating two hotel-specific word lexicons. Design/methodology/approach Big data of hotel customer reviews posted on the TripAdvisor platform were collected and appropriately prepared for conducting a binary sentiment analysis by developing a novel bag-of-words weighted approach. The latter provides a transparent and replicable procedure to prepare, create and assess lexicons for sentiment analysis. This approach resulted in two lexicons (a weighted lexicon, L1 and a manually selected lexicon, L2), which were tested and validated by applying classification accuracy metrics to the TripAdvisor big data. Two popular methodologies (a public dictionary-based method and a complex machine-learning algorithm) were used for comparing the accuracy metrics of the study’s approach for creating the two lexicons. Findings The results of the accuracy metrics confirmed that the study’s methodology significantly outperforms the dictionary-based method in comparison to the machine-learning algorithm method. The findings also provide evidence that the study’s methodology is generalizable for predicting users’ sentiment. Practical implications The study developed and validated a methodology for generating reliable lexicons that can be used for big data analysis aiming to understand and predict customers’ sentiment. The L2 hotel dictionary generated by the study provides a reliable method and a useful tool for analyzing guests’ feedback and enabling managers to understand, anticipate and re-actively respond to customers’ attitudes and changes. The study also proposed a simplified methodology for understanding the sentiment of each user, which, in turn, can be used for conducting comparisons aiming to detect and understand guests’ sentiment changes across time, as well as across users based on their profiles and experiences. Originality/value This study contributes to the field by proposing and testing a new methodology for conducting sentiment analysis that addresses previous methodological limitations, as well as the contextual specificities of the tourism industry. Based on the paper’s literature review, this is the first research study using a bag-of-words approach for conducting a sentiment analysis and creating a field-specific lexicon.


2021 ◽  
Vol 22 (1) ◽  
pp. 78-92
Author(s):  
GA Buntoro ◽  
R Arifin ◽  
GN Syaifuddiin ◽  
A Selamat ◽  
O Krejcar ◽  
...  

In 2019, citizens of Indonesia participated in the democratic process of electing a new president, vice president, and various legislative candidates for the country. The 2019 Indonesian presidential election was very tense in terms of the candidates' campaigns in cyberspace, especially on social media sites such as Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, etc. The Indonesian people used social media platforms to express their positive, neutral, and also negative opinions on the respective presidential candidates. The campaigning of respective social media users on their choice of candidates for regents, governors, and legislative positions up to presidential candidates was conducted via the Internet and online media. Therefore, the aim of this paper is to conduct sentiment analysis on the candidates in the 2019 Indonesia presidential election based on Twitter datasets. The study used datasets on the opinions expressed by the Indonesian people available on Twitter with the hashtags (#) containing "Jokowi and Prabowo." We conducted data pre-processing using a selection of comments, data cleansing, text parsing, sentence normalization and tokenization based on the given text in the Indonesian language, determination of class attributes, and, finally, we classified the Twitter posts with the hashtags (#) using Naïve Bayes Classifier (NBC) and a Support Vector Machine (SVM) to achieve an optimal and maximum optimization accuracy. The study provides benefits in terms of helping the community to research opinions on Twitter that contain positive, neutral, or negative sentiments. Sentiment Analysis on the candidates in the 2019 Indonesian presidential election on Twitter using non-conventional processes resulted in cost, time, and effort savings. This research proved that the combination of the SVM machine learning algorithm and alphabetic tokenization produced the highest accuracy value of 79.02%. While the lowest accuracy value in this study was obtained with a combination of the NBC machine learning algorithm and N-gram tokenization with an accuracy value of 44.94%. ABSTRAK: Pada tahun 2019 rakyat Indonesia telah terlibat dalam proses demokrasi memilih presiden baru, wakil presiden, dan berbagai calon legislatif negara. Pemilihan presiden Indonesia 2019 sangat tegang dalam kempen calon di ruang siber, terutama di laman media sosial seperti Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, dll. Rakyat Indonesia menggunakan platfom media sosial bagi menyatakan pendapat positif, berkecuali, dan juga negatif terhadap calon presiden masing-masing. Kampen pencalonan menteri, gabenor, dan perundangan hingga pencalonan presiden dilakukan melalui media internet dan atas talian. Oleh itu, kajian ini dilakukan bagi menilai sentimen terhadap calon pemilihan presiden Indonesia 2019 berdasarkan kumpulan data Twitter. Kajian ini menggunakan kumpulan data yang diungkapkan oleh rakyat Indonesia yang terdapat di Twitter dengan hashtag (#) yang mengandungi "Jokowi dan Prabowo." Proses data dibuat menggunakan pilihan komentar, pembersihan data, penguraian teks, normalisasi kalimat, dan tokenisasi teks dalam bahasa Indonesia, penentuan atribut kelas, dan akhirnya, pengklasifikasian catatan Twitter dengan hashtag (#) menggunakan Klasifikasi Naïve Bayes (NBC) dan Mesin Vektor Sokongan (SVM) bagi mencapai ketepatan optimum dan maksimum. Kajian ini memberikan faedah dari segi membantu masyarakat meneliti pendapat di Twitter yang mengandungi sentimen positif, neutral, atau negatif. Analisis Sentimen terhadap calon dalam pemilihan presiden Indonesia 2019 di Twitter menggunakan proses bukan konvensional menghasilkan penjimatan kos, waktu, dan usaha. Penyelidikan ini membuktikan bahawa gabungan algoritma pembelajaran mesin SVM dan tokenisasi abjad menghasilkan nilai ketepatan tertinggi iaitu 79.02%. Manakala nilai ketepatan terendah dalam kajian ini diperoleh dengan kombinasi algoritma pembelajaran mesin NBC dan tokenisasi N-gram dengan nilai ketepatan 44.94%.


2018 ◽  
Vol 15 (5) ◽  
pp. 1644-1648
Author(s):  
K Ganagavalli ◽  
A Mangayarkarasi ◽  
T Nandhinisri ◽  
E Nandhini

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