Changing patterns of conspicuous consumption: Media representations of luxury in second homes

2017 ◽  
Vol 19 (3) ◽  
pp. 295-315 ◽  
Author(s):  
Trudie Walters ◽  
Neil Carr

This article examines the potential of utilising representations of luxury in second homes to chart the changing patterns of conspicuous consumption. It is situated within a New Zealand context and based on the analysis of representations of luxury in second homes in an architecture/lifestyle magazine from 1936 to 2015. A qualitative thematic analysis was carried out on the written and visual text of 305 second home articles. The findings are divided into time periods which relate to distinct socio-cultural, political and economic events and ideologies that have influenced New Zealand society. The analysis reveals a change from ‘quiet luxury’ during the war years to the luxury of imported products, reflecting a fascination with first American and then European style in the mid-century. It also shows a change from a reputed cultural reticence to display one’s wealth to the flagrant conspicuous consumption of luxury goods and services in the 1980s which aligns with the rise of new wealth after the introduction of neoliberalism in the country. Finally, the variance between representations of luxury during recessionary times in the 1970s and 2000s demonstrates a change in attitude towards conspicuous consumption.

2020 ◽  
Vol 12 (4) ◽  
pp. 369-385
Author(s):  
Philippe Bachimon ◽  
Patrick Eveno ◽  
César Gélvez Espinel

Purpose This paper aims to explore the gradual commercialisation of second homes in non-urban locations and identifie a spectrum that ranges from lending to rentals to home exchange. Design/methodology/approach This paper is a conceptual one based on a review of literature relating to the acquisiting and use of secondary residences or “second homes”. Findings This paper observes that the secondary residence is often the object of a material over-investment that is symbolic and mental. The owners never quite leave their main place of residence when in the secondary one. The result is not two complementary spaces, but a hybrid space made up of the interlocking of the two. This paper also concludes that digitalization has made it easier to rent a secondary residence for a short period of time, using for instance the Airbnb platform, thus making it more an object of trade than a second home. From a sustainability perspective, the COVID-19 pandemic is likely to bring to the relatively rapid growth of short-term renting a halt. Further, it may encourage owners to be more psychologically and physically invested in their secondary residence, thereby contributing more to the local economy. Originality/value Few authors have considered the way digital tools can alter the relation with the secondary place of residence.


2019 ◽  
Vol 53 (1) ◽  
pp. 121-136
Author(s):  
Gemma Hamilton ◽  
Ruth Liston ◽  
Shaez Mortimer

Sport settings have great potential to influence social change and are therefore important locations to engage in the prevention of violence against women. The following study draws on in-depth interviews with 16 stakeholders who have been involved with the implementation of prevention programmes within competitive/team sport settings. A qualitative thematic analysis of the interviews was undertaken to examine how sporting organisations understand, strategise and practise prevention work in Australia and New Zealand. Implications for long-term changes in the prevention of violence against women are discussed with reference to key prevention actions and frameworks.


2014 ◽  
Vol 21 (1) ◽  
pp. 26-48 ◽  
Author(s):  
Robert J. McQueen ◽  
Zhaowen Yin

Purpose – This research aims to examine zero employee web-enabled businesses (ZEWEs) in a New Zealand context. A definition of ZEWEs is conceived and presented, synthesized from gaps in previous SME, micro business and web-based business literature. ZEWEs are an emerging and important new subcategory of web-enabled SMEs that have previously been not well covered by published research. Enablers and barriers to the successful establishment of a ZEWE are identified and compared to previous SME research. Design/methodology/approach – A total of 20 entrepreneurs in New Zealand were interviewed about their perceptions of enablers and barriers to a successful ZEWE, and the components of business strategies that would help them achieve success in the web-based market. Qualitative thematic analysis methods were used to extract factors. Findings – It was found that competitive advantage of products, adopting electronic commerce websites, motivation to become a business owner, and having a good reputation of both entrepreneurs and their businesses are significant enablers of success, while online competition, commercial disputes, capital requirements, deficits in management and technical capabilities, and taxation issues are barriers for the development and future success of ZEWEs. Research limitations/implications – This is exploratory research. The data was gathered in a New Zealand context of entrepreneurs using auction websites to found and operate their ZEWE businesses, and the findings may be useful in understanding other geographic and cultural environments. Originality/value – A new category of zero employee web-enabled enterprises (ZEWE) has been investigated, and found to exist. Enabling factors and barriers particular to this class have been uncovered and compared to previous SME research. This new enterprise category may become important in future research about internet-based small enterprises and the entrepreneurs that start them.


2012 ◽  
Vol 279 (1744) ◽  
pp. 4024-4032 ◽  
Author(s):  
Lindell Bromham ◽  
Robert Lanfear ◽  
Phillip Cassey ◽  
Gillian Gibb ◽  
Marcel Cardillo

Predicting future species extinctions from patterns of past extinctions or current threat status relies on the assumption that the taxonomic and biological selectivity of extinction is consistent through time. If the driving forces of extinction change through time, this assumption may be unrealistic. Testing the consistency of extinction patterns between the past and the present has been difficult, because the phylogenetically explicit methods used to model present-day extinction risk typically cannot be applied to the data from the fossil record. However, the detailed historical and fossil records of the New Zealand avifauna provide a unique opportunity to reconstruct a complete, large faunal assemblage for different periods in the past. Using the first complete phylogeny of all known native New Zealand bird species, both extant and extinct, we show how the taxonomic and phylogenetic selectivity of extinction, and biological correlates of extinction, change from the pre-human period through Polynesian and European occupation, to the present. These changes can be explained both by changes in primary threatening processes, and by the operation of extinction filter effects. The variable patterns of extinction through time may confound attempts to identify risk factors that apply across time periods, and to infer future species declines from past extinction patterns and current threat status.


Unlike other forms of leisure spatial mobility (tourism, excursions, outdoor recreation), the second home phenomenon includes elements of habitation or place attachment to the receiving area. Although all leisure activities are generated by the desire for temporarily change of the dwelling place and escape to recreational amenity rich areas, the leading second home and tourism-excursion-outdoor recreation areas do not fully coincide. The goal of the paper is to examine the spatial overlapping of the second home phenomenon and other leisure mobility forms in Koprivnica-Križevci County to provide scientific contribution to the research of spatial (non)matching of the mentioned phenomena in rural areas of Croatia. Koprivnica-Križevci County was therefore chosen because it is a typical rural area in the Peripannonian region of Croatia, which does not stand out on a national level either according to a large number of second homes, or according to more prominent tourism flow, but in the near future a stronger development of leisure spatial mobilities can be expected. The spatial overlapping of the second home phenomenon and other leisure mobility forms in Koprivnica-Križevci County was examined through the following steps: a) identification of the leading second home areas in the County according to the number of second homes at the level of the settlement in 2011; b) identification of leading tourism-excursion-outdoor recreation areas in the County at the level of the settlement according to four indicators: number of overnights in 2016, number of tourist beds in 2016, number of catering facilities linked with tourism- excursions outdoor recreation in 2017, number of tourist attractions in 2017; and c) analysis of spatial overlapping of second home phenomenon and other leisure mobility forms.


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