Value co-destruction in interfirm relationships

2016 ◽  
Vol 16 (4) ◽  
pp. 533-552 ◽  
Author(s):  
Daniel D. Prior ◽  
Javier Marcos-Cuevas
Keyword(s):  
Aerospace Industry ◽  
Theory And Practice ◽  
Positive Outcomes ◽  
Marketing Theory ◽  
Interfirm Relationships ◽  
Service Ecosystem

Value co-destruction is emerging as an important way to conceptualize non-positive outcomes from actor-to-actor interactions. However, current research in this area neither offers a clear way to understand how value co-destruction manifests nor does it consider the role of actor engagement behaviors. Drawing on a case study in the aerospace industry, the present study begins by identifying and describing two ways in which actor perceptions of value co-destruction form: goal prevention and net deficits. Next, the study identifies and describes nine actor engagement behaviors that moderate actor experiences of value co-destruction. The study also unpacks these concepts at both the actor-to-actor and service ecosystem levels. The article concludes with implications for marketing theory and practice.

EXPRESS: The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands

2022 ◽  
pp. 002224292210747
Author(s):  
Nailya Ordabayeva ◽  
Lisa A. Cavanaugh ◽  
Darren W. Dahl
Keyword(s):  
Social Distance ◽  
Field Data ◽  
Online Reviews ◽  
Conventional Wisdom ◽  
Theory And Practice ◽  
Positive Outcomes ◽  
Marketing Theory ◽  
Brand Preference ◽  
Underlying Process

Conventional wisdom in marketing emphasizes the detrimental effects of negative online reviews for brands. An important question is whether some firms could more effectively manage negative reviews to improve brand preference and outcomes. To address this question, our research examines how customers respond to online reviews of identity-relevant brands in particular, which have been overlooked in the online reviews literature. Eight studies (field data and experiments featuring consequential and hypothetical behaviors) show that negative online reviews may not be so detrimental for identity-relevant brands, especially when those reviews originate from socially distant (but not socially close) reviewers. This occurs because a negative review of an identity-relevant brand can pose a threat to a customer’s identity, prompting the customer to strengthen their relationship with the identity-relevant brand. To document the underlying process, we show that this effect does not emerge when the review is positive or the brand is identity-irrelevant. Importantly, we identify circumstances when negative reviews can actually produce positive outcomes (higher preference) for identity-relevant brands over no reviews or even positive reviews. By demonstrating the upside of negative reviews for identity-relevant brands, our findings have important implications for marketing theory and practice.

The Role of Business Schools in Marketing Education

2021 ◽  
pp. 42-56
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

scholarly journals CONFLICTING ROLE OF LAND OFFICE AND FORESTRY DEPARTMENT: A COMPARATIVE DISCUSSION REGARDING TO FOREST OFFENCES PREVENTION IN MALAYSIA

2017 ◽  
Vol 15 (1) ◽  
pp. 11
Author(s):  
Muhammad Uzair Azizan ◽  
Tham Sikh Bing ◽  
Maryanti Mohd Raid ◽  
Mohammad Tahir Sabit Mohammad ◽  
Khadijah Hussin ◽  
...  
Keyword(s):  
Descriptive Analysis ◽  
Peninsular Malaysia ◽  
Theory And Practice ◽  
Exploratory Research ◽  
Monitoring And Enforcement ◽  
Taking Action ◽  
Depth Interviews ◽  
Conflicting Role

This article study the discrepancy between theory and practice, especially the roles play by Land Office and Forestry Department in term of overlapping of power and penalties between Land Office and Forestry Department especially the forest on the state land leading to susceptibility in monitoring and enforcement system. The whole empirical works took place in the Central Region of Peninsular Malaysia namely as Negeri Sembilan. The total area of permanent reserved forest in that state is 155,531 hectares including the Permanent Reserved Forest Johol which was selected as the case study in this research. An exploratory research design was adopted in this research. Therefore, in-depth interviews have been done with officers from the Land Office and Forestry Department regarding their role and powers in monitoring and enforcement system to combat forest offences in Permanent Reserved Forest Johol. While data collected was analyzed using the descriptive analysis method. Content analysis was used to identify the similarities and dissimilarities of acts that empower Land Office and Forestry Department to taking action against forest offences. Theoretically, there are overlapping powers occurs between Land Office and Forestry Department identified in National Land Code 1965 and National Forestry Act 1984 in terms of arrestment of the forest offenders and seized their equipment. However, penalties imposed by both acts are very different. Practically, both authorities have divided their responsibility and power accordingly to avoid overlapping. Issues and challenges that faced by them have been found and most of them are similar. There should be an amendment to the acts in terms of the penalty imposed by both authorities. The penalty stated in both acts should be synchronized or the related sections be removed if the authorities do not implement it practically to avoid overlapping and conflicting of action imposed between two acts.Keywords: state land, forest, forest offences, penalties, monitoring, enforcement, overlapping of powerCitation: Azizan, M.U., Bing, T.S., Raid, M.M., Mohammad, M.T.S, Hussin, K., Rahman, M.M.G.A., and Nadzri, M.I. (2017). Conflicting Role of Land Office and Forestry Department: A Comparative Discussion Regarding to Forest Offences Prevention in Malaysia. Jurnal Ilmu Lingkungan, 15(1), 11-19, doi:10.14710/jil.15.1.11-19

Public Health Social Marketing: The Immunise Australia Program

2002 ◽  
Vol 8 (1) ◽  
pp. 55-61 ◽  
Author(s):  
Tom E. Carroll ◽  
Laurie Van Veen
Keyword(s):  
Social Marketing ◽  
Financial Incentives ◽  
Community Education ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Childhood Immunization ◽  
Immunization Practice ◽  
Age Appropriate ◽  
Australian Bureau Of Statistics

The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. This program comprised a number of initiatives, including: ▪ improvements to immunization practice and service delivery; ▪ establishment of a National Centre for Immunisation Research and Surveillance; ▪ negotiation with State and Territory Governments to introduce requirements for immunization prior to commencing school; ▪ financial incentives for doctors and parents/guardians; ▪ a national childhood immunization education campaign; and ▪ a specific Measles Control Campaign. While recognizing the key role played by structural and policy reform within the formulation and implementation of a social marketing strategy, this article focuses primarily on the community education components of this program.

scholarly journals Preparing for Social Action: A Case Study from Zambia on the Relationship Between Religious Knowledge and Development

2021 ◽  
Author(s):  
◽  
Laura Skeaff
Keyword(s):  
Social Action ◽  
Participatory Development ◽  
Theory And Practice ◽  
Development Theory ◽  
Spiritual Values ◽  
Religious Knowledge ◽  
Knowledge Based ◽  
Spiritual Reality

<p>This study is based on two premises: the centrality of knowledge to processes of development and the centrality of spirituality and religion to the lives of the majority of the world’s population. It is through the generation and application of knowledge that communities and societies progress, and for many this change involves “a dynamic coherence between the spiritual and the material” (Tyndale, 2003, p. 23). Religion can be regarded as a system of knowledge, based upon the sacred texts that lie at the heart of the world’s major religions, addressing aspects of spiritual reality. Historically, religious knowledge in development has been marginalised or discredited; secularism has been identified as the normative, rational position. This position has increasingly been challenged over the last decade, which has witnessed a ‘global resurgence in religion’ (Berger, 1999). A growing number of voices are calling for serious engagement with religion in development. This research sets out to explore some of the questions raised in an emerging discourse between religion and development by engaging with religion as a system of knowledge that informs development theory and practice. The work focuses on a Bahá’í-inspired organisation in Zambia as a case study. Inshindo Foundation offers an education for development programme, Preparation for Social Action, that emphasizes harmony between the material and spiritual in processes of development. Over a ten-week period in 2010, I used qualitative methods to investigate the conceptions and experiences of PSA students and tutors in relation to their participation in the programme. The findings highlight the potential role of religious knowledge and spiritual values to inform and motivate individual action for change and sustain commitment and effort to achieve collective goals. This makes an important contribution to understandings of how to promote participatory development. At the level of theory, the findings draw attention to a vision of development based on spiritual values and principles that is fundamentally different from mainstream conceptions.</p>

scholarly journals INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY

2021 ◽  
Vol 19 (1) ◽  
pp. 141-155
Author(s):  
Nindria Untarini ◽  
◽  
Teofilus Teofilus ◽  
Timotius F.C.W Sutrisno ◽  
◽  
...  
Keyword(s):  
Virtual Community ◽  
Structural Equations ◽  
Theory And Practice ◽  
Future Research ◽  
Marketing Theory ◽  
Member Commitment ◽  
Relationship Of ◽  
Intention To Continue ◽  
The Relationship

This study aims to examine system interactivity affecting member commitment and intention to continue participating in the online hijabs community. At the same time, testing how the role of virtual sites in the form of posting in strengthening the relationship (moderate) system interactivity to continue to participate in the online hijabs community. An online hijabs community was researched because the problem observed in the research was relevant to the virtual community. Based on 358 valid responses from students in Surabaya who actively joined the online hijabs community obtained from questionnaires at each university in Surabaya, structural equations modeling (SEM) was used to test the research model. The results show that system interactivity affects commitment to the community, but does not affect the intentions of members to continue their participation in online hijabs communities. Likewise, commitment to the community does not stimulate the intentions of members to remain actively participating in online hijabs communities. Although, an interesting form of posting can strengthen the system’s interactivity relationship of members’ intentions to continue their participation in online communities. Implications for both marketing theory and practice, limitations, and future research on video storytelling in social media are discussed.

The Role of Business Schools in Marketing Education

2019 ◽  
Vol 2 (1) ◽  
pp. 45-58
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

scholarly journals Engaging in design activism and communicating cultural significance through contemporary heritage storytelling

2016 ◽  
Vol 6 (3) ◽  
pp. 271-286 ◽  
Author(s):  
Kimberley Wilson ◽  
Cheryl Desha
Keyword(s):  
Cultural Heritage ◽  
Theory And Practice ◽  
Research Approach ◽  
Cultural Significance ◽  
Diverse Range ◽  
Content Type ◽  
Built Heritage ◽  
Action Research Approach

Purpose The purpose of this paper is to discuss the role of contemporary storytelling in preserving built heritage, as a mechanism for extending the useful life of buildings. Design/methodology/approach The authors adopted a qualitative action research approach to consider the role of storytelling. A creative, multi-method approach (i.e. a “Brisbane Art Deco” publication and associated marketing campaign) was used as a case study to explore the contours of such an approach and its efficacy in engaging the community. Findings This paper highlights the potential of contemporary approaches to heritage storytelling, including utilising digital technologies, to engage a diverse range of people that may not have otherwise participated. The authors propose the value of taking a creative and whole-of-society approach – such as that used in this case study – to heritage storytelling. Research limitations/implications The case study discussed provides a phenomenological insight into one version of “contemporary heritage storytelling”. The findings have immediate implications for prioritising research into storytelling for the preservation of built heritage. Practical implications The case study demonstrates opportunities for community engagement through storytelling and highlights potential strategies to effectively contribute to a greater societal value of cultural heritage. Originality/value This research contributes to theory and practice around the management of cultural heritage, and highlights the usefulness of employing such a strategy to reach and engage a broader audience.

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