The Role of Business Schools in Marketing Education

2021 ◽  
pp. 42-56
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

The Role of Business Schools in Marketing Education

2019 ◽  
Vol 2 (1) ◽  
pp. 45-58
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

Bridging the Academic-Practitioner Divide in Marketing

2021 ◽  
pp. 1370-1385
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Practice

In recent years, marketing practice has increased in complexity, becoming more challenging. This situation demands that marketing professionals be better prepared to face the difficulties of the market. Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This chapter considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The chapter closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the chapter offers a set of policies that business schools can implement in order to close this gap.

Bridging the Academic-Practitioner Divide in Marketing

2019 ◽  
pp. 39-61
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Practice

In recent years, marketing practice has increased in complexity, becoming more challenging. This situation demands that marketing professionals be better prepared to face the difficulties of the market. Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This chapter considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The chapter closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the chapter offers a set of policies that business schools can implement in order to close this gap.

scholarly journals A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

2021 ◽  
Vol 10 (3) ◽  
pp. 301-311
Author(s):  
B. Zafer Erdoğan ◽  
Semra Doğan ◽  
M. Sami İşlek
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Theory And Practice ◽  
Current Status ◽  
Marketing Theory ◽  
Global Trends ◽  
Marketing Education ◽  
Research And Teaching ◽  
Research Findings ◽  
Almost All

This article compares the findings of two surveys of the Turkish marketing academia undertaken in 2007 and in 2016. As a follow up replicating Erdogan and Uzkurt's study (2007), this 2016 study aims to reveal the current status and problems of the marketing academia in Turkey as an emerging country, by adding a longitudinal dimension. The same questionnaire was used for both surveys carried out. The data collection procedure included both an online survey and a drop-and-collect survey, with the participation of faculty members with all types of academic titles working in the Turkish marketing academia. 108 and 132 usable questionnaires were collected in 2007 and 2016, respectively. The research findings indicate that the problems experienced have remained fairly similar in almost all dimensions, while the publication performance has increased during this period. The findings about research and teaching interests indicate that marketing academics primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. The teaching and research interests have also differed depending on global trends and changes in tenure standards in the Turkish marketing academia. Another key finding regarding the issues of the field, with vital implications for marketing education, is the perceived gap between marketing theory and practice. The fundamental issue related to education is cited as the decreasing student proficiency in Turkey.

NEOMODERNISM: TOWARDS A PARADIGM SHIFT IN MARKETING

2018 ◽  
Vol 3 (2) ◽  
pp. 166-180
Author(s):  
Metin TOPTAÅž
Keyword(s):  
Paradigm Shift ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Marketing Theory

The purpose of this paper was to address the paradigm shift in the philosophy of marketing science. This shift from modernism to postmodernism and now to neomodernism has been providing new perspectives in terms of the generation of knowledge related to marketing theory and practice as well as marketing research. Neomodernism reflects a combination of commonly appreciated facets of the previous paradigms (e.g. Modernism and Postmodernism), and thus presents a more mature and comprehensive perspective. In the paper, first, the emergence of Neomodernism was depicted in a historical point of view, and second, its possible implications for the certain aspects of marketing research, theory and practice were discussed.

scholarly journals Verbena officinalis Verbenaceae (Lamiales): a new plant model system for phyllotaxis research

2021 ◽  
Author(s):  
Beata Zagórska-Marek ◽  
Magdalena Turzańska ◽  
Klaudia Chmiel
Keyword(s):  
Vascular System ◽  
Cumulative Effect ◽  
Point Of View ◽  
Theoretical Point ◽  
Inflorescence Axis ◽  
Organ Identity ◽  
Lateral Organ ◽  
Complex Relationships ◽  
Secondary Transitions

AbstractPhyllotactic diversity and developmental transitions between phyllotactic patterns are not fully understood. The plants studied so far, such as Magnolia, Torreya or Abies, are not suitable for experimental work, and the most popular model plant, Arabidopsis thaliana, does not show sufficient phyllotactic variability. It has been found that in common verbena (Verbena officinalis L.), a perennial, cosmopolitan plant, phyllotaxis differs not only between growth phases in primary transitions but also along the indeterminate inflorescence axis in a series of multiple secondary transitions. The latter are no longer associated with the change in lateral organ identity, and the sequence of phyllotactic patterns is puzzling from a theoretical point of view. Data from the experiments in silico, confronted with empirical observations, suggest that secondary transitions might be triggered by the cumulative effect of fluctuations in the continuously decreasing bract primordia size. The most important finding is that the changes in the primary vascular system, associated with phyllotactic transitions, precede those taking place at the apical meristem. This raises the question of the role of the vascular system in determining primordia initiation sites, and possibly challenges the autonomy of the apex. The results of this study highlight the complex relationships between various systems that have to coordinate their growth and differentiation in the developing plant shoot. Common verbena emerges from this research as a plant that may become a new model suitable for further studies on the causes of phyllotactic transitions.

Something old, something new: Enabled theory building in qualitative marketing research

2021 ◽  
pp. 147059312110322
Author(s):  
Pierre-Yann Dolbec ◽  
Eileen Fischer ◽  
Robin Canniford
Keyword(s):  
Consumer Research ◽  
Review Process ◽  
Marketing Research ◽  
Theory And Practice ◽  
Theory Building ◽  
Marketing Theory ◽  
Research Projects ◽  
Novel Theory ◽  
The Creation ◽  
Analytical Tools

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers that feature enabled theorizing with the aim of describing and analyzing how enabled theorizing is practiced. Our analysis suggests that enabled theorizing marries data with analytical tools and ontological perspectives in ways that advance ongoing conversations in marketing theory and practice, as well as informing policy and methods. Based on interviews with marketing and consumer research scholars who practice enabled theorizing, we explain how researchers use enabling theories to shape research projects, how researchers select enabling lenses, and how they negotiate the review process. We discuss the implications of our analyses for theory-building in our field, and we question the notion of originality in relation to theory more generally.

scholarly journals A new proximity function generating the best known iteration bounds for both large-update and small-update interior-point methods

2007 ◽  
Vol 49 (2) ◽  
pp. 259-270 ◽  
Author(s):  
Keyvan Aminis ◽  
Arash Haseli
Keyword(s):  
Interior Point ◽  
Interior Point Methods ◽  
Optimization Problems ◽  
Linear Optimization ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Barrier Functions ◽  
Iteration Bound ◽  
Linear Optimization Problems

AbstractInterior-Point Methods (IPMs) are not only very effective in practice for solving linear optimization problems but also have polynomial-time complexity. Despite the practical efficiency of large-update algorithms, from a theoretical point of view, these algorithms have a weaker iteration bound with respect to small-update algorithms. In fact, there is a significant gap between theory and practice for large-update algorithms. By introducing self-regular barrier functions, Peng, Roos and Terlaky improved this gap up to a factor of log n. However, checking these self-regular functions is not simple and proofs of theorems involving these functions are very complicated. Roos el al. by presenting a new class of barrier functions which are not necessarily self-regular, achieved very good results through some much simpler theorems. In this paper we introduce a new kernel function in this class which yields the best known complexity bound, both for large-update and small-update methods.

scholarly journals The female characters in Branislav Nušić's and Stefan Kostov's selected comedies

Bastina ◽  
2020 ◽  
pp. 95-109
Author(s):  
Đurđina Isić
Keyword(s):  
Small Town ◽  
Point Of View ◽  
Theoretical Point ◽  
Female Characters ◽  
Modern Age ◽  
The Social ◽  
The World ◽  
The Subject ◽  
Bereaved Family

The paper presents the results of research that included comparative study of the place and role of female characters in selected and representative comedies by Serbian comedigrapher Branislav Nušić (eng. MP, Suspicious person, Mrs Minister, Bereaved family, Dr, Deceased; srb. Narodni poslanik, Sumnjivo lice, Ožalošćena porodica, Dr, Pokojnik, Vlast) and Bulgarian comedigrapher Stefan Kostov (eng. Gold mine, Golemanov, Grasshoppers, Nameless comedy; blg. Zlamnama mina, Golemanov, Skakalci, Komediâ bez ime) in order to find similarities and differences in the process of comedigraphic shaping of female characters in the work of these two authors. The subject of the research was viewed primarily from a literary-theoretical point of view, and the dominant methods of study were comparative and analytical-synthetic. During the research, there was a differentiation of female characters in accordance with their motivational structures, psychological assemblies and the nature of the place and the role they play in the social environment in which they are located. Therefore, we can distinguish female characters who live in the province and who are fully representative of the small-town spirit, female characters who live in the capital and are a symbol of the modern age and female characters who dwell in the capital, but in fact, deeply down still carry a small-town view of the world. The structure of this paper is in line with this distinction. Conclusions made at the end of the study show that the representation of female characters in analyzed comedies of both comedigaphers is highly similar in its nature.

scholarly journals INTERNATIONAL ELECTRONIC STOCK TRADING: MECHANISM OF FUNCTIONING AND CURRENT TRENDS

2019 ◽  
Vol 4 (20) ◽  
pp. 15-24
Author(s):  
Andriy Syshchuk ◽  
Viktoria Khirova
Keyword(s):  
International Trade ◽  
Point Of View ◽  
Theory And Practice ◽  
Stock Exchanges ◽  
Stock Trading ◽  
Trade Relations ◽  
Current Trends ◽  
Stock Indices ◽  
Trading Mechanism

Abstract. Modern international electronic stock trading is becoming increasingly important in the organization of the system of international trade relations. Several studies of the domestic and foreign scientists have highlighted various aspects of the place and role of electronic exchanges in trade relations between countries. At the same time, the peculiarities of the mechanism of functioning of the international e-commerce, which is constantly evolving and improving, need to be studied both from the point of view of theory and practice. Electronic exchanges have created and implemented their own mechanism of functioning, which turns them into the most organized form of international trade. It is substantiated that trends and key features of the development of electronic exchanges can be tracked and forecasted with the help of relevant stock indices. The main features and the most important aspects of the development of electronic exchanges are determined, based on the analysis of stock indices of the two largest electronic exchanges in the world, the geographical structure of electronic stock exchanges and the dynamics of the use of artificial intelligence in the exchange trading process. Here also highlighted the negative and positive interdependencies regarding the future development of international e-commerce.

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