The cultural influences of narrative content on consumers’ perceptions of helpfulness

2021 ◽  
pp. 147078532110230
Author(s):  
Ning Fu

The rapid development of text analytics enables marketers to obtain the information extracted from the narrative content in user-generated content (UGC). Recent studies have also demonstrated that people with different cultural backgrounds may express their opinions about their purchase in diverse manners. This study focuses on the impact of the narrative content of consumers’ perception of helpfulness. It first identifies four contextual dimensions to propose a theoretical model, demonstrating that perceptions of helpfulness may differ in respect to the consumers’ varied cultural backgrounds (e.g., individualism vs. collectivism). By using Linguistic Inquiry and Word Count (LIWC), the study empirically tests the hypotheses by analyzing 111,857 movie reviews collected for 167 American movies released both in the United States and in China from 2013 to 2016. The results reveal that individualist consumers perceive an online review that contains more self-description and future-focus content as helpful, whereas collectivist consumers rely more on online reviews containing social description and past-focus content.

Author(s):  
Farzana Kausar ◽  
Dr. Wajid Zulqarnain

After the 9/11 incident in the United States, a hatred gap arose between the Americans and Americans Muslims. Many Muslim stand-up comedians started their efforts to decrease this tension through humorous performances and comic screenplays. Also, Muslim comedians are neutralizing negative social discrimination between Muslims and another world to reduce the impact of Islamophobia in the world. The purpose of the study is to examine the part of Muslim comedians and the sentiments of the listeners about their stand-up humor videos. This study is the qualitative content analysis of comments on videos of two American Muslim comedians Negin Farsad and Obeidallah Dean. For data analysis, Linguistic Inquiry & Word Count (LIWC) used to analyses the positive emotions, negative emotions, and emotional tone. Findings exhibit that Muslim comedians are playing a critical part to assist the Muslim community handle with the effect of Islamophobia. The study also investigated that Muslim stand-up comedians are contributing to lessen the stereotyping discernments and disliked comments about Muslim identity globally. It is concluded that comedy has also helped in comforting the audiences that Arab and Muslims are not unpatriotic and adversarial to the United States or to another world.


2021 ◽  
Vol 21 (4) ◽  
pp. 772-784
Author(s):  
Yury V. Borovsky

In the early 2020s the worlds transition from carbon-intensive to climate-neutral energy use has already become a discernible and a difficult-to-reverse process. With Joe Bidens election as US president, the United States have returned to the Paris Climate Agreement and have become a key driver of this process (along with the EU and China). As a result, the international community has reached a consensus on the ongoing energy transition. This process will require considerable effort and may take several decades. Nevertheless, the impact of energy transition on traditional approaches to energy security, which emerged largely as a result of the global oil crises of the 1970s and 1980s and are centered around the supply of fossil fuels, is already a relevant research topic. This problem is examined relying on the relevant terminological, theoretical and factual material. The article concludes that energy transition will ultimately undermine the carbon paradigm that has underpinned energy security policies since the 1970s. Rapid development of renewable and other low-carbon energy sources will certainly remove key energy security risks of energy importers and, possibly, allow them to achieve energy independence. However, a post-carbon era may also generate new risks. For countries that rely heavily on oil, gas and coal exports, energy transition will result in the loss of markets and revenues. It may present an energy security threat for them as well as it will require a costly and technologically complex process of the energy sector decarbonization. Some exporters, especially those with high fuel rents and insufficient financial reserves, may face serious economic and social upheavals as a result of energy transition. The EU and the US energy transition policies reflect provisions of all three fundamental international relations theoretical paradigms, including realism. This means that the EU and the US policy, aimed at promoting climate agenda, may be expected to be rather tough and aggressive. China as the third key player in energy transition is still following a liberal course; however, it may change in the future.


2021 ◽  
Vol 118 (32) ◽  
pp. e2108225118
Author(s):  
Madison Ashworth ◽  
Linda Thunström ◽  
Todd L. Cherry ◽  
Stephen C. Newbold ◽  
David C. Finnoff

The rapid development of COVID-19 vaccines is a tremendous scientific response to the current global pandemic. However, vaccines per se do not save lives and restart economies. Their success depends on the number of people getting vaccinated. We used a survey experiment to examine the impact on vaccine intentions of a variety of public health messages identified as particularly promising: three messages that emphasize different benefits from the vaccines (personal health, the health of others, and the recovery of local and national economies) and one message that emphasizes vaccine safety. Because people will likely be exposed to multiple messages in the real world, we also examined the effect of these messages in combination. Based on a nationally quota representative sample of 3,048 adults in the United States, our findings suggest that several forms of public messages can increase vaccine intentions, but messaging that emphasizes personal health benefits had the largest impact.


2021 ◽  
Author(s):  
Yaryna Pryshliak ◽  

The article outlines the impact of negative news on the minds of recipients, describes the reasons for the audience’s demand for negative information and represents the quantitative data of destructive information in the media space of Ukraine, USA and Russia. The rapid development of communication technologies, which contributes to the creation and dissemination of the largest volumes of information in human history, and therefore negative news, explains the relevance of the chosen topic. The main objectives of the study are news headlines that appear in the feed of the Google News aggregator (regional versions of the United States, Ukraine and Russia).


Author(s):  
Weiyi Li ◽  

China and the United States share significant differences in social ideology and cultural backgrounds, resulting in many differences in narrative, humanistic expression, communication and target market positioning of films with the similar theme. This essay takes The Captain and Sully as examples. Through analysis and summary, the writer finds that the differences in social ideology and cultural background have an impact on the narrative tactic, target market, the production, and the circulation strategy of films. For example, at the narrative theme level, The Captain is country-centered, while Sully pays more attention to the inner changes of the characters. In terms of production, The Captain pays more attention to the excitement brought to the audience watching the movie, while Sully pays more attention to the movie story itself. In the choice of target market, the target market of The Captain is positioned in China, while Sully positioned in the world. The distinctive choices of plot and theme of the two films reflect the differences in cultures and ideologies of the two countries. The purpose of this essay is to provide film workers with new creative ideas through analysis, and to lead readers to think.


Author(s):  
Cynthia Howard Sims

Lookism is preferential treatment of those considered to be attractive and discrimination against those deemed less physically desirable. Value is attached to certain physical characteristics such as skin tone, height, weight, facial features, and hair color/textures. Two of the phenomena that exist under the umbrella of lookism are colorism and weightism, which are both genderized phenomenon that create social and workplace inequities. There are studies that explore physical appearance discrimination external to and within workplaces in the United States; however, there is little research on the impact of these prejudices on women abroad. Since today's global workforce is composed of women from various countries and cultural backgrounds, and their cultural values impact their career aspirations and career opportunities, organizational and career development professionals must understand the implications of both U.S. and international lookism and utilize strategies to address and prevent the related issues.


Author(s):  
Cynthia Sims

Lookism is preferential treatment of those considered to be attractive and discrimination against those deemed less physically desirable. Value is attached to certain physical characteristics such as skin tone, weight, facial features, and hair color. Two of the phenomena that exist under the umbrella of lookism are colorism and weightism, both of which create social and workplace inequities. There are studies that explore physical appearance discrimination external to and within workplaces in the United States, and an emerging body of literature regarding lookism abroad exists. Some of this research focuses on women's experiences with lookism in the workplace. Since today's global workforce is composed of women from various countries and cultural backgrounds, and their cultural values impact their career aspirations and career opportunities, organizational and career development professionals must understand the implications of both U.S. and global lookism and employ strategies to address and prevent the related issues.


Author(s):  
Emma Scharett ◽  
Shraddhaa Narasimha ◽  
Kapil Chalil Madathil ◽  
Mackenzie Klein Wilson ◽  
Nicole Davis ◽  
...  

People suffering from Urinary Incontinence (UI) seek support and advice through online communities. The research team conducted a content analysis of nafc.org to investigate characteristics of information searched by users to analyze the effectiveness of this forum. Forty posts and the corresponding 249 responses were randomly selected and analyzed using a classification system derived by a research team from a nursing department in one of the universities in the southeastern region of the United States. The Linguistic Inquiry and Word Count (LIWC) generated an average tone rating of 35.21 for question posts and 53.20 for response posts. The findings highlighted the user’s need to seek advice concerning symptoms of UI resulting in 72.5% of question posts in this category and the responders need to empathize with the initial poster by sharing their own experiences resulting in 41.76% of responses in this category. We plan to continue the study with the analysis of 200 questions and their corresponding responses to better explore the emotions and needs shared in the forum.


2017 ◽  
Vol 25 (5) ◽  
pp. 640-651 ◽  
Author(s):  
Gabriella Gandino ◽  
Giulia Di Fini ◽  
Antonella Bernaudo ◽  
Marcello Paltrinieri ◽  
Marco Castiglioni ◽  
...  

Perinatal loss has a strong emotional impact on health professionals working in maternity units. We aimed to study the impact of this experience on health professionals’ language. We analyzed the answers of 162 health professionals (physicians and non-medical staff) who described their reactions to perinatal loss. A linguistic analysis was performed using the Linguistic Inquiry and Word Count software. Associations between language and burnout were studied. Words typical of a psychological shock reaction were used more by non-medical staff than by physicians. Participants who used pronouns, optimistic words, future tense verbs, and cognitive words registered lower levels of burnout. Clinical implications of the results are discussed.


2019 ◽  
Author(s):  
Anthony M Evans ◽  
Olga Stavrova ◽  
Hannes Rosenbusch

How do expressions of doubt affect trust in online reviews? Previous research leads to conflicting predictions: some studies find that people trust confident advisors more than doubtful advisors, whereas others find doubtful advisors are trusted more, especially when advisors have salient conflicts-of-interest. We tested the effects of doubt in the Yelp Open Dataset (N = 5.9 million user reviews). Reviews were coded using the Linguistic Inquiry Word Count (LIWC) software, which contains two dictionaries related to doubt, tentativeness and (lack of) certainty. Doubtful reviews were more likely to be seen as useful, and this result was robust when controlling for other psychological variables, as well as review length and linguistic complexity. The beneficial consequences of expressing doubt were strongest for positive (5-star) reviews, suggesting that doubt may mitigate concerns about the veracity of overly positive reviews. The present study emphasizes the advantages of expressing doubt.


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