scholarly journals Social Marketing Physical Activity Interventions Among Adults 60 Years and Older

2015 ◽  
Vol 21 (4) ◽  
pp. 214-229 ◽  
Author(s):  
Haruka Fujihira ◽  
Krzysztof Kubacki ◽  
Rimante Ronto ◽  
Bo Pang ◽  
Sharyn Rundle-Thiele

This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.

2019 ◽  
Vol 27 (5) ◽  
pp. 746-754 ◽  
Author(s):  
Valerie Senkowski ◽  
Clara Gannon ◽  
Paul Branscum

Physical activity interventions among older adults vary widely in the techniques used to elicit behavior change. The purpose of this systematic review was to determine what behavior change techniques (BCTs) are used in interventions to increase physical activity among older adults using the theory of planned behavior and to make suggestions for BCTs that appear to be more effective. A database search identified peer-reviewed articles documenting interventions based on the theory of planned behavior. Seven articles (three randomized controlled trial, three quasi-experimental, and onen-of-1) from four countries (the United States, the United Kingdom, Australia, and the Netherlands) were included for review. Researchers independently coded BCTs using a hierarchical taxonomy of 93 BCTs. The most frequently coded BCTs includedGoal Setting(n = 5 studies),Action Planning(n = 5 studies), andCredible Source(n = 5 studies). Of the 93 BCTs in the taxonomy, only 26 were used, indicating potential opportunities to implement and evaluate less commonly used techniques in future studies.


Author(s):  
Adriano Alberti ◽  
Eliton Marcio Zanoni

OBJETIVES: The practice of physical activity is important to control and combat various chronic diseases, including improving the immune system, but in times of pandemic, the best way to prevent the spread of COVID-19 is isolation and social distancing, consequently causing people to become inactive. This work is a systematic review to address the practice of physical activity amidst the Covid-19 pandemic. METHODS: This article aims to address the topic through a systematic review. It consists of a systematic literature review carried out through research in the Pubmed database. Nine articles were selected. CONCLUSION: It is concluded that the practice of physical activity is beneficial during the pandemic, but that it should be carried out at home, or in environments that respect WHO standards.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tina Flaherty ◽  
Christine Domegan ◽  
Mihir Anand

Purpose With the explosion of digital technologies in contemporary daily life, fuelled by a pandemic and remote working, online learning and shopping and the proliferation of social platforms, much remains nebulous about the opportunities these technologies hold for social marketers beyond their previously documented use as communication and promotion tools. This paper aims to provide a rich examination of the variety of digital technologies used within social marketing and establish the scale of integration between digital technologies and social marketing. Design/methodology/approach Following systematic literature review procedures, a systematic literature review through eight databases was conducted. The systematic review focussed on the assessment of social marketing studies that incorporated a wide range of mature and emerging digital technologies such as the internet, mobile platforms and social media channels. A total of 50 social marketing studies (2014–2020) were analysed. Findings The review found that there have been major advancements in the technologies available to social marketers in recent years. Furthermore, the adoption of digital technologies by social marketers has evolved from a communication or promotion function where generic information is pushed to the citizen, towards the use of these technologies for a more personalised design, content and behaviour change intervention. In some studies, the digital technologies were the primary means for interactions and collaborations to take place. The review also found that digital technologies target more than the individual citizen. Digital technologies are used to target multi-level stakeholders, policy makers and partners as part of behavioural change interventions. Originality/value Only two previous reviews have synthesised digital technologies and their use in social marketing. This review provides a recent depiction of the range and scale of integration within social marketing. Specifically, it demonstrates the expansion beyond a persuasive application to their use for research, segmentation and targeting, collaboration and co-creation, the product and facilitator of service delivery. Finally, this review provides a heat map to illustrate the integration between digital technologies and key concepts and criteria within social marketing.


2018 ◽  
Vol 111 ◽  
pp. 7-16 ◽  
Author(s):  
Andreas Triantafyllidis ◽  
Dimitris Filos ◽  
Jomme Claes ◽  
Roselien Buys ◽  
Véronique Cornelissen ◽  
...  

2019 ◽  
Vol 16 (8) ◽  
pp. 647-656 ◽  
Author(s):  
Samuel D. Muir ◽  
Sandun S.M. Silva ◽  
Mulu A. Woldegiorgis ◽  
Hayley Rider ◽  
Denny Meyer ◽  
...  

Background: Despite holding great potential for addressing concerns regarding public health, recent systematic reviews have found effect sizes for interventions targeting physical activity to be small. Before interventions can be improved, the factors influencing outcomes must be identified. This systematic review aimed to identify predictors of success, measured in terms of engagement (eg, involvement duration) and health behavior change (eg, increased step counts), of workplace interventions targeting physical activity. Methods: A structured search of 3 databases (PubMed, PsycINFO, and Web of Science) was conducted to identify articles published between January 2000 and April 2017. For inclusion, articles needed to test a workplace intervention targeting physical activity and perform a quantitative analysis, identifying predictors of engagement or health behavior change. Results: Twenty-two studies were identified for review (median quality score = 70%). Demographic variables (eg, gender, age) were inconsistent predictors of success. However, employees in better health and physically active at baseline were found to have a greater likelihood of success. Conclusions: It appears that achieving successful results among employees at high risk of poor health outcomes remains a significant challenge for interventions. It is hoped that program developers can use this information to create effective interventions particularly for more sedentary employees.


2017 ◽  
Vol 18 (12) ◽  
pp. 1425-1438 ◽  
Author(s):  
C. T. Luecking ◽  
H. Hennink-Kaminski ◽  
C. Ihekweazu ◽  
A. Vaughn ◽  
S. Mazzucca ◽  
...  

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