scholarly journals Analysis of Facebook Meme Groups Used During the 2016 US Presidential Election

2019 ◽  
Vol 5 (1) ◽  
pp. 205630511880879 ◽  
Author(s):  
Mia Moody-Ramirez ◽  
Andrew B Church

Using content analysis, this study examines how citizens may use memes to share grassroots political ideas in a social media group setting during elections. Specifically, it offers a glimpse at the types of meme-related Facebook pages that emerged during the 2016 presidential election with an emphasis on representations of the two front-runner candidates—Hillary Clinton and Donald Trump. Generally, Facebook-meme pages and profile photos of both candidates were negative in tone with Trump more likely to be framed in terms of his hairstyle and facial expressions and Clinton in terms of the email scandal and her relationships with people. Political party and gender differences between these two candidates contributed to variations in representations. Study findings are important as they offer a look at grassroots use of memes during a major election and provide a general overview of Facebook user depictions of the two politicians.

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511985513
Author(s):  
Matthew J. Kushin ◽  
Masahiro Yamamoto ◽  
Francis Dalisay

The 2016 US presidential election was highly contentious, as both candidates, Hillary Clinton and Donald Trump, received strong polarizing support and opposition with controversial campaigns, name-calling, and violence at campaign rallies. This may have contributed to an opinion climate where citizens were reluctant to express support for a candidate. This study tests the spiral of silence theory in the context of this election. We examine the interplay among opinion congruency, fear of isolation, and willingness to express support for a candidate. Data from an online survey show that opinion congruency for Clinton in society at large, and for Trump on Facebook, had indirect associations with willingness to express support for a candidate face-to-face, on Facebook, and in anonymous online settings through fear of isolation.


2019 ◽  
Vol 15 (2) ◽  
pp. 141-161
Author(s):  
Shah Nister Kabir

AbstractExamining the coverage of the 2016 US Presidential election of the highest circulating New Zealand newspaper—the New Zealand Herald (NZH)—this study argues that this newspaper sets agenda against Donald Trump—the Republican Party candidate in the 2016 US election. Examining all news, editorials and photographs published in NZH, it discursively argues that this newspaper overshadowed and dehumanized Trump and especially his leadership ability. The other major candidate—the Democratic Party candidate Hillary Clinton—was applauded in the coverage. The NZH repeatedly focused upon the activities of Trump through news, views and images to dehumanize him. The repetition, therefore, does not necessarily mean that a particular media outlet favors a particular candidate. It also argues that the media outlet of a distant nation that cannot influence its reader to vote for a particular candidate may still set the agenda in favor of a candidate.


2019 ◽  
Vol 18 (1) ◽  
pp. 144-160
Author(s):  
Jan Zilinsky ◽  
Cristian Vaccari ◽  
Jonathan Nagler ◽  
Joshua A. Tucker

Michael Jordan supposedly justified his decision to stay out of politics by noting that Republicans buy sneakers too. In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of their fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse a presidential candidate in the 2016 U.S. presidential election campaign to assess whether there is a cost—defined in terms of engagement on Twitter—for celebrities who discuss presidential candidates. We also examine whether celebrities behave similarly to other campaign surrogates in being more likely to take on the “attack dog” role by going negative more often than going positive. More specifically, we document how often celebrities of distinct political preferences tweet about Donald Trump, Bernie Sanders, and Hillary Clinton, and we show that followers of opinionated celebrities do not withhold engagement when entertainers become politically mobilized and do indeed often go negative. Interestingly, in some cases political content from celebrities actually turns out to be more popular than typical lifestyle tweets.


2016 ◽  
Vol 62 (4) ◽  
pp. 797-818 ◽  
Author(s):  
Daniel Balliet ◽  
Joshua M. Tybur ◽  
Junhui Wu ◽  
Christian Antonellis ◽  
Paul A. M. Van Lange

Theories suggest that political ideology relates to cooperation, with conservatives being more likely to pursue selfish outcomes, and liberals more likely to pursue egalitarian outcomes. In study 1, we examine how political ideology and political party affiliation (Republican vs. Democrat) predict cooperation with a partner who self-identifies as Republican or Democrat in two samples before ( n = 362) and after ( n = 366) the 2012 US presidential election. Liberals show slightly more concern for their partners’ outcomes compared to conservatives (study 1), and in study 2 this relation is supported by a meta-analysis ( r = .15). However, in study 1, political ideology did not relate to cooperation in general. Both Republicans and Democrats extend more cooperation to their in-group relative to the out-group, and this is explained by expectations of cooperation from in-group versus out-group members. We discuss the relation between political ideology and cooperation within and between groups.


Author(s):  
Kate Manne

This final chapter applies the analysis of misogyny to the 2016 presidential election, in which Hillary Clinton was defeated by Donald Trump, despite the latter being vastly underqualified and temperamentally and morally unsuited to the position. There was also a great deal of misogyny directed toward Clinton not only by Trump and others on the right but also from left-wing sources. It is argued that much of this misogyny and even the outcome were to some extent predictable, on the basis of evidence of misogynistic biases against women who compete for male-dominated leadership positions. Research in social psychology shows that, when a woman cannot be judged less competent than her male counterpart in such contexts, many people will hold that, although they are equally competent, she is less likable than he is. Women are just as likely as men to reject high-achieving women in this manner, due to ego-protective mechanisms.


2021 ◽  
Vol 12 ◽  
Author(s):  
Patrick A. Stewart ◽  
Elena Svetieva

The 2016 United States presidential election was exceptional for many reasons; most notably the extreme division between supporters of Donald Trump and Hillary Clinton. In an election that turned more upon the character traits of the candidates than their policy positions, there is reason to believe that the non-verbal performances of the candidates influenced attitudes toward the candidates. Two studies, before Election Day, experimentally tested the influence of Trump’s micro-expressions of fear during his Republican National Convention nomination acceptance speech on how viewers evaluated his key leadership traits of competence and trustworthiness. Results from Study 1, conducted 3 weeks prior to the election, indicated generally positive effects of Trump’s fear micro-expressions on his trait evaluations, particularly when viewers were first exposed to his opponent, Clinton. In contrast, Study 2, conducted 4 days before Election Day, suggests participants had at that point largely established their trait perceptions and were unaffected by the micro-expressions.


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