“Elevator Eyes” in Sports Broadcasting: Visual Objectification of Male and Female Sports Reporters

2018 ◽  
Vol 7 (6) ◽  
pp. 789-810 ◽  
Author(s):  
R. Glenn Cummins ◽  
Monica Ortiz ◽  
Andrea Rankine
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Gender Bias ◽  
Male And Female ◽  
Perceived Credibility ◽  
Considerable Research ◽  
Objective Evidence ◽  
Female Sports ◽  
Sports Broadcasting

Despite considerable research exploring female objectification in sports, researchers have not explored differences in how they are actually watched by audiences in terms of distribution of visual attention. Such differences can provide objective evidence of objectification by demonstrating a gender bias in terms of visual attention to female reporters’ bodies. This experiment ( N = 66) employs eye tracking to measure how much attention viewers allocated to male and female reporters’ bodies versus their faces, as well as differences in perceived credibility as a function of reporter gender. Results revealed a greater ratio of time on female reporters’ bodies to their faces relative to male reporters. This effect was most evident among viewers with reduced interest in sports. Furthermore, visual attention to reporters’ bodies—a passive measure of objectification—was largely unrelated to perceived credibility. Implications of these findings are discussed with respect to female objectification in sports and how this might inform program production personnel.

scholarly journals Negating the Gender Citation Advantage in Political Science

2017 ◽  
Vol 50 (02) ◽  
pp. 448-455 ◽  
Author(s):  
Amy L. Atchison
Keyword(s):  
Open Access ◽  
Gender Bias ◽  
Academic Publishing ◽  
High Quality ◽  
High Quality Research ◽  
Quality Research ◽  
Male And Female ◽  
Research Areas ◽  
Considerable Research ◽  
Citation Advantage

ABSTRACTOpen-access (OA) advocates have long promoted OA as an egalitarian alternative to traditional subscription-based academic publishing. The argument is simple: OA gives everyone access to high-quality research at no cost. In turn, this should benefit individual researchers by increasing the number of people reading and citing academic articles. As the OA movement gains traction in the academy, scholars are investing considerable research energy to determine whether there is an OA citation advantage—that is, does OA increase an article’s citation counts? Research indicates that it does. Scholars also explored patterns of gender bias in academic publishing and found that women are cited at lower rates in many disciplines. Indeed, in many disciplines, men enjoy a significant and positive gender citation effect (GCE) compared to their female colleagues. This article combines these research areas to determine whether the OA citation advantage varies by gender. Using Wilcoxon-Mann-Whitney (WMW) tests, the nonparametric analog to the independent samples T-test, I conclude that OA benefits male and female political scientists at similar rates. Thus, OA negates the gender citation advantage that typically accrues to male political scientists.

It Depends on Who’s Asking: Interviewer Gender Effects on Credibility Ratings of Male and Female Journalists in Six Arab Countries

2020 ◽  
Author(s):  
Justin D Martin
Keyword(s):  
Saudi Arabia ◽  
Survey Research ◽  
Gender Bias ◽  
Arab Countries ◽  
Gender Effects ◽  
Survey Experiment ◽  
Male And Female ◽  
Perceived Credibility ◽  
Female Journalists ◽  
Media Credibility

Abstract This study examined interviewer gender effects on attitudes toward male and female journalists in a survey experiment in six Arab countries. Respondents (N = 5,040) in Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE were read a scenario, by a male or female interviewer, of either a male or female journalist covering a political scandal, and were then asked about the journalist’s perceived credibility. Interviewer gender affected ratings of journalist conscientiousness in four of six countries (positively in Tunisia and UAE, and negatively in Jordan and Lebanon), and negatively affected knowledgeability ratings in Lebanon. Implications for research on media credibility, gender bias, and survey research are discussed.

scholarly journals Visual Attention Software: A New Tool for Understanding the “Subliminal” Experience of the Built Environment

2021 ◽  
Vol 11 (13) ◽  
pp. 6197
Author(s):  
Alexandros A. Lavdas ◽  
Nikos A. Salingaros ◽  
Ann Sussman
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Wearable Sensors ◽  
Computer Gaming ◽  
Geometric Patterns ◽  
Relative Design ◽  
Fixation Points ◽  
High Degree ◽  
Artificial Intelligence Application ◽  
Intelligence Application

Eye-tracking technology is a biometric tool that has found many commercial and research applications. The recent advent of affordable wearable sensors has considerably expanded the range of these possibilities to fields such as computer gaming, education, entertainment, health, neuromarketing, psychology, etc. The Visual Attention Software by 3M (3M-VAS) is an artificial intelligence application that was formulated using experimental data from eye-tracking. It can be used to predict viewer reactions to images, generating fixation point probability maps and fixation point sequence estimations, thus revealing pre-attentive processing of visual stimuli with a very high degree of accuracy. We have used 3M-VAS software in an innovative implementation to analyze images of different buildings, either in their original state or photographically manipulated, as well as various geometric patterns. The software not only reveals non-obvious fixation points, but also overall relative design coherence, a key element of Christopher Alexander’s theory of geometrical order. A more evenly distributed field of attention seen in some structures contrasts with other buildings being ignored, those showing instead unconnected points of splintered attention. Our findings are non-intuitive and surprising. We link these results to both Alexander’s theory and Neuroscience, identify potential pitfalls in the software’s use, and also suggest ways to avoid them.

Does What We See Shape History? Examining Workload History as a Function of Performance and Ambient/Focal Visual Attention

2021 ◽  
Vol 18 (2) ◽  
pp. 1-17
Author(s):  
Shannon P. Devlin ◽  
Jennifer K. Byham ◽  
Sara Lu Riggs
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Performance Measure ◽  
Task Demands ◽  
Unexpected Finding ◽  
Impact Performance ◽  
History Effects ◽  
And Performance ◽  
Workload History ◽  
Over Time

Changes in task demands can have delayed adverse impacts on performance. This phenomenon, known as the workload history effect, is especially of concern in dynamic work domains where operators manage fluctuating task demands. The existing workload history literature does not depict a consistent picture regarding how these effects manifest, prompting research to consider measures that are informative on the operator's process. One promising measure is visual attention patterns, due to its informativeness on various cognitive processes. To explore its ability to explain workload history effects, participants completed a task in an unmanned aerial vehicle command and control testbed where workload transitioned gradually and suddenly. The participants’ performance and visual attention patterns were studied over time to identify workload history effects. The eye-tracking analysis consisted of using a recently developed eye-tracking metric called coefficient K , as it indicates whether visual attention is more focal or ambient. The performance results found workload history effects, but it depended on the workload level, time elapsed, and performance measure. The eye-tracking analysis suggested performance suffered when focal attention was deployed during low workload, which was an unexpected finding. When synthesizing these results, they suggest unexpected visual attention patterns can impact performance immediately over time. Further research is needed; however, this work shows the value of including a real-time visual attention measure, such as coefficient K , as a means to understand how the operator manages varying task demands in complex work environments.

Visual attention for solving multiple-choice science problem: An eye-tracking analysis

2012 ◽  
Vol 58 (1) ◽  
pp. 375-385 ◽  
Author(s):  
Meng-Jung Tsai ◽  
Huei-Tse Hou ◽  
Meng-Lung Lai ◽  
Wan-Yi Liu ◽  
Fang-Ying Yang
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Multiple Choice ◽  
Science Problem

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

Gender in management: differences in male and female evaluations in leadership

2018 ◽  
Vol 32 (6) ◽  
pp. 22-24
Author(s):  
Kelly Dutton
Keyword(s):  
Gender Bias ◽  
Design Methodology ◽  
Reading Time ◽  
Career Progression ◽  
Performance Ratings ◽  
Male And Female ◽  
Content Type ◽  
Gender Perception ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Gender equality is increasing; however, in the higher management levels of organizations, there persists a bias toward male management. Investigating how bosses and peers rated managers showed that males provide lower job evaluations than females, regardless of sex, but at the same time, male peers provided higher ratings toward their own gender. Bosses were indifferent to gender in their ratings. Affecting the evaluation could be factors of social homophily and interpersonal familiarity. Lower performance ratings and a gender bias could hold back female career progression and create an overall atmosphere of gender perception within the workplace. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals A Unique Visual Attention Profile Associated With the FMR1 Premutation

2021 ◽  
Vol 12 ◽  
Author(s):  
Molly Winston ◽  
Kritika Nayar ◽  
Emily Landau ◽  
Nell Maltman ◽  
John Sideris ◽  
...  
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Picture Book ◽  
Fragile X ◽  
Autism Spectrum ◽  
Social Stimuli ◽  
Fmr1 Premutation ◽  
Tracking Tasks ◽  
Neurocognitive Profile ◽  
Areas Of Interest

Atypical visual attention patterns have been observed among carriers of the fragile X mental retardation gene (FMR1) premutation (PM), with some similarities to visual attention patterns observed in autism spectrum disorder (ASD) and among clinically unaffected relatives of individuals with ASD. Patterns of visual attention could constitute biomarkers that can help to inform the neurocognitive profile of the PM, and that potentially span diagnostic boundaries. This study examined patterns of eye movement across an array of fixation measurements from three distinct eye-tracking tasks in order to investigate potentially overlapping profiles of visual attention among PM carriers, ASD parents, and parent controls. Logistic regression analyses were conducted to examine whether variables constituting a PM-specific looking profile were able to effectively predict group membership. Participants included 65PM female carriers, 188 ASD parents, and 84 parent controls. Analyses of fixations across the eye-tracking tasks, and their corresponding areas of interest, revealed a distinct visual attention pattern in carriers of the FMR1 PM, characterized by increased fixations on the mouth when viewing faces, more intense focus on bodies in socially complex scenes, and decreased fixations on salient characters and faces while narrating a wordless picture book. This set of variables was able to successfully differentiate individuals with the PM from controls (Sensitivity = 0.76, Specificity = 0.85, Accuracy = 0.77) as well as from ASD parents (Sensitivity = 0.70, Specificity = 0.80, Accuracy = 0.72), but did not show a strong distinction between ASD parents and controls (Accuracy = 0.62), indicating that this set of variables comprises a profile that is unique to PM carriers. Regarding predictive power, fixations toward the mouth when viewing faces was able to differentiate PM carriers from both ASD parents and controls, whereas fixations toward other social stimuli did not differentiate PM carriers from ASD parents, highlighting some overlap in visual attention patterns that could point toward shared neurobiological mechanisms. Results demonstrate a profile of visual attention that appears strongly associated with the FMR1 PM in women, and may constitute a meaningful biomarker.

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