scholarly journals Politicization of a Contested Mega Event: The 2018 FIFA World Cup on Twitter

2019 ◽  
pp. 216747951989257 ◽  
Author(s):  
Henk Erik Meier ◽  
Michael Mutz ◽  
Julia Glathe ◽  
Malte Jetzke ◽  
Martin Hölzen

Previous research has shown that governments have often used mega sport events to convey a positive image of their nation to a global audience, whereas Western-based non-governmental organizations use these events to criticize social ills in the host countries. Research presented here asks to what extent attempts at politicization have prevailed with regard to the 2018 FIFA World Cup in Russia. The question is addressed with a quantitative content analysis of English Twitter messages ( N = 14,366,447) surrounding the Russian World Cup. The analysis points to several attempts to politicize the event, however with limited resonance. Among political tweets, those that criticize the suppression of homosexuals in Russia gained most but only short-lived attention. Sentiment analyses further indicate that negative messages declined in the course of the World Cup; hence, the event might have distracted audiences from political issues and created a “feel-good effect.” The 2018 World Cup appeared as a “normal” mega sport event on Twitter.

2021 ◽  
Vol 11 (3) ◽  
pp. 263-266
Author(s):  
Emery Manirambona ◽  
Laura Wilkins ◽  
Don Eliseo Lucero-Prisno III

Although it is widely accepted that coronavirus disease 2019 (COVID-19) has adversely affected the Global South’s most vulnerable refugee communities, they have received little attention. There have been gaps in testing, which is fundamental to treat and isolate patients and make data-driven decisions to protect the refugee community. Therefore, it is imperative to holistically implement policies to curtail COVID-19 in refugee camps to ensure that refugees are safe and protected from the pandemic. Processes for timely diagnosis and treatment, quick isolation and contact tracing are essential to keep refugees safe. Furthermore, it is crucial to encourage protective behaviours and raise awareness about hygiene and social prevention to dampen disease transmission. Refugees in the Global South have been disproportionately affected by the consequences of the COVID-19 pandemic, facing financial hardship and social injustice throughout. Refugees in Africa have also faced threats to their security, being subjected to torture, disappearance, or even killings in their host countries. The pandemic has exposed gender inequalities, with females being the most affected, and health inequities in the refugee community in Africa. There is a need for international organizations like the African Union, United Nations (UN) agencies, non-governmental organizations (NGOs), and other stakeholders to take serious action regarding the refugee situation in Africa. Food aid for refugees in Africa should be increased as quickly as possible and refugees’ security must be guaranteed. Of equal importance, there must be justice for the death or disappearance of refugees. It is imperative to end discrimination against refugees and support the promotion of gender equity.


Author(s):  
Kamil Demirhan

This study finds out the use of Facebook by non-governmental organizations (NGOs) in Turkey to engage the social and political events of the country. NGOs are civil society organizations aiming at promoting participation of citizens in social and political issues. They are a part of democratic system and they have important role to struggle with corruptions and improve the legitimacy of political-legal organization in political system. NGOs work using social networks and promoting civic culture. Therefore, the use of new communication and interaction channels is necessary for NGOs to develop social networks and civic participation. Social media can be a new channel to promote social and political life. This study focuses on Facebook activities of 40 NGOs selected from eight different activity fields: politics, environment, woman rights, economy, emergency, education, human rights, and democracy. It uses content analysis method to understand the NGOs' activities in Facebook, in terms of social and political issues realized in the year of 2012.


2011 ◽  
Vol 51 (1) ◽  
pp. 72-79
Author(s):  
Douglas Turco ◽  
Dimitra Papadimitrou ◽  
Serkan Berber

Athletes as tourists: Consumer Behaviour of Participants at the 2007 and 2009 World Universiade GamesConsiderable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant consumption. Further, few sport event studies are extended beyond a single assessment. This study examines a recurring sport event, the World Universiade Summer Games, that took place in two different countries, Belgrade, Serbia and Bangkok, Thailand. A profile of participants at the 2007 and 2009 Universiades was generated to reveal and compare their consumer behaviour in the host cities and over time. Subjects were queried on-site during selected days of competition (N=441, 2007; N=221, 2009). Findings demonstrate a remarkable consistency in participant characteristics and local spend from 2007 to 2009, though the amount spent per night was considerably less than the average per night spend by other types of tourists in the host countries, suggesting that Universiade athletes are non high-value tourists. Discussion and implications of findings to sport and tourism destination scholars and marketers are presented.


Author(s):  
Saied Sulaiman

The paper examines the impact of INGOs on the democratization of developing countries. Following the ‘end of history,’ the INGOs multiplied globally, and the number of aids to developing countries was given through them in billions of dollars in the past three decades. It is envisaged that with the increase in their population, the developing countries will be better off with a standard form of living that is attributable to standard democratization. However, despite the billions of dollars spent, the citizens of the developing countries are still worse in poverty, poor leadership, and corruption. On the contrary, some countries, including Nigeria, are threatening legislation that will curtail the INGOs, sighting their opacity and lack of tangible results as reasons. The research used Nigeria as a case study to analyze the methods, approaches, and the capacity of these INGOs and how they affect the democratization of their host countries. Through a review of existing records, non-participatory observations, and reviews of conference proceedings. The paper analyzed the parallel gaps that exist by arguing that, taking a broad, multi-disciplinary method from the various works of literature studied will provide essential conceptual and practical insights that can inform current debates.


2010 ◽  
Vol 50 (1) ◽  
pp. 118-132
Author(s):  
Monika Piątkowska ◽  
Jolanta Żyśko

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without incurring the same extent of its costs. "Ambushers" are becoming increasingly astute at developing ways to circumvent legal attempts to control non-sponsor marketing strategies.Therefore, the aim of the paper is to introduce and categorize various ambush marketing methods and counter-ambushing strategies. As ambush marketing has shifted over time from broadcast sponsorship campaigns and venue surrounding advertising to more off-site venue marketing, it is also important to analyze how the organizers of major sport event prevent the event itself, the sponsorship rights and how they deal with ambush marketing issue. The case of 2010 FIFA World Cup South Africa has been studied.


2019 ◽  
Vol 55 (5) ◽  
pp. 603-622
Author(s):  
Christiana Schallhorn

The host countries for mega-sporting events aim to become more visible and to be perceived positively by the global audience because of the media coverage around the event. The media’s influence on people’s perceptions is expected to be particularly high if the audience has no direct experience and little prior knowledge of the hosting nation, and thus depends on the media for information. Using a panel survey ( N = 76) with three rounds of data collection, this longitudinal study explores how television viewers’ perceptions of Brazil changed from before the 2014 FIFA World Cup to after this event, and after the 2016 Olympic Games hosted by Brazil. The results indicate that perceptions about topics related to Brazil (e.g. crime risk, standard of living, economic situation) have generally become more negative over time. Further, although associations with Brazil were very positive before the FIFA World Cup, respondents tended to associate more negative ideas with Brazil over time. Surprisingly, the intention to travel to Brazil increased after Brazil hosted the FIFA World Cup and the Olympics. Broader international significance of the findings for both host countries of mega-sporting events and broadcasting countries are discussed.


2018 ◽  
pp. 93-117
Author(s):  
Vicente de Paula Censi Borges ◽  
Norberto Santos

The present paper has to aim into territorial reflect changes in Rio de Janeiro –which hosted some of the games of the 2014 FIFA World Cup–, including the preparation of urban space for accommodating tourists and setting up the necessary sports infrastructure for the mega event, identified as tourist areas. Based on newspaper clippings on the subject from the Brazilian press and bibliographic research, the study research method used was exploratory, which made it possible to adopt a qualitative outlook. It was assumed that there is currently sufficient information on the 2014 FIFA World Cup. Consequently, it was possible to expand the scope to include the relevant variables in the case study, which cannot be quantified. Tools used to collect information included bibliographical and document research, which enabled the study to conclude that the process of urban replanning adjusted the area to the needs of the sports mega event. It also triggered the displacement of the communities living in the areas targeted for improvement and expansion of the necessary infrastructures, in many cases against the will of the dwellers, with the excuse that their living conditions would improve, the risk of life would be reduced and appropriate housing would be guaranteed, while democratic access to goods and services was not expanded.


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