Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma

2016 ◽  
Vol 5 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Neeraj Pandey ◽  
Nikhil Mehta ◽  
Shreya Basu Roy
Keyword(s):  
Semiconductor Industry ◽  
Product Category ◽  
Pricing Strategy ◽  
Universal Serial Bus ◽  
Product Lines ◽  
Consumer Durables ◽  
Specific Product ◽  
Innovative Products ◽  
Market Leader ◽  
Price Management

The semiconductor market has become more competitive than ever before with new players joining the industry. There is pressure for innovation and differentiation in this industry to maintain leadership. The resultant innovative products have wide application but are sold in hypercompetitive market. The industry requires price management at transaction level to achieve efficiency and excellence with each of the diverse customers. The pricing in the semiconductor industry is done more scientifically as compared to other industries like FMCG, consumer durables, and health care. Pricing software aid managers in determining the appropriate price. This research looks holistically at the pricing issues especially faced by market leader with focus on Universal Serial Bus (USB) customers. The market leader traditionally does premium pricing in semiconductor industry. We question that—Should a market leader always charge price premium in all its product lines? Which pricing strategy is better—skimming pricing strategy or penetrative pricing strategy? The objective of the research is to find appropriate pricing strategy for the specific product category. A right price would lead to enhanced revenue besides better customer conversion ratio.

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

EXPRESS: Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

2021 ◽  
pp. 002224292110478
Author(s):  
Xin (Shane) Wang ◽  
Jiaxiu He ◽  
David J. Curry ◽  
Jun Hyun (Joseph) Ryoo
Keyword(s):  
Language Processing ◽  
Contextual Information ◽  
Secondary Data ◽  
Product Category ◽  
Product Attributes ◽  
Product Lines ◽  
Consumer Reviews ◽  
Attribute Hierarchy ◽  
Technical Specifications ◽  
Successive Generations

Sales, product design, and engineering teams benefit immensely from better understanding customer perspectives. How do customers combine a product’s technical specifications (i.e., engineered attributes) to form abstract product benefits (i.e., meta-attributes)? To address this question, the authors use machine learning and natural language processing to develop a methodological framework that extracts a hierarchy of product attributes based on contextual information of how attributes are expressed in consumer reviews. The attribute hierarchy reveals linkages between engineered attributes and meta-attributes within a product category, enabling flexible sentiment analysis that can identify how meta-attributes are received by consumers, and which engineered attributes are main drivers. The framework can guide managers to monitor only portions of review content that are relevant to specific attributes. Moreover, managers can compare products within and between brands, where different names and attribute combinations are often associated with similar benefits. The authors apply the framework to the tablet computer category to generate dashboards and perceptual maps, and provide validations of the attribute hierarchy using both primary and secondary data. Resultant insights allow the exploration of substantive questions, such as how successive generations of iPads were improved by Apple, and why HP and Toshiba discontinued their tablet product lines.

Self Regulation on Innovative Products Choice

2012 ◽  
pp. 508-525
Author(s):  
Paulo Henrique Muller Prado ◽  
Danielle Mantovani Lucena da Silva ◽  
Jose Carlos Korelo
Keyword(s):  
Regulatory Focus ◽  
Self Regulation ◽  
Group Analysis ◽  
Product Category ◽  
Anticipated Regret ◽  
Choice Process ◽  
Innovative Cluster ◽  
Choice Goals ◽  
Innovative Products ◽  
Choice Regret

This chapter explores how choice goals influence consumers’ innovativeness in a product category domain. The intentions to adopt new products are guided by promotion and prevention self-regulation systems. Thus, two of the choice goals were classified as promotion goals—justifiability and choice confidence—and two were classified as prevention goals – anticipated regret and evaluation costs. Two groups emerged from the analysis: one named “most innovative” and another called “less innovative.” When comparing the groups, the results show that the “most innovative” cluster demonstrated higher choice confidence, higher justifiability and was more capable of avoiding a possible choice regret. The differences found in the group analysis highlight the need of understanding in further detail how consumers behave during the choice process of innovative products. Therefore, the Regulatory Focus Theory has been shown to be very important for understanding the choice process, especially for the innovation adoption.

Design for Pedestrian Protection

2014 ◽  
Author(s):  
Alexander Fürst ◽  
David Inkermann ◽  
Thomas Vietor
Keyword(s):  
Development Process ◽  
Process Models ◽  
Product Development Process ◽  
Specific Product ◽  
Passenger Safety ◽  
Product Models ◽  
Related Development ◽  
Innovative Products ◽  
Adequate Evaluation ◽  
Original Equipment Manufacturers

Pedestrians are among the most vulnerable participants in current city traffic. While in the past original equipment manufacturers (OEMs, in meanings of carmakers) mainly focused on passenger safety, nowadays strict legislation requirements call for the development of more effective pedestrian safety concepts. Considerations for constructive and technological road safety measures generally take place in a company-specific product development process, but mainly in phases, that do not allow for innovative products in terms of new solutions. Thus, the importance of early development phases as well as design process models, such as Pahl and Beitz, will be described here. Also the significance of the development design cases will be handled, as they can mainly influence the innovation degree of the resulting products. In the end an approach will be introduced, of how an analysis of product models regarding their possibilities for adequate evaluation can help, to support a safety-related development process by integrating suitable design methods and tools.

Country image and consumer evaluation of imported products: test of a hierarchical model in four countries

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
John Thøgersen ◽  
Jessica Aschemann-Witzel ◽  
Susanne Pedersen
Keyword(s):  
Hierarchical Model ◽  
Structural Equation ◽  
Online Survey ◽  
Product Category ◽  
Food Product ◽  
Country Image ◽  
Specific Product ◽  
General Validity ◽  
Content Type ◽  
High Level

Purpose This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country. Design/methodology/approach Representative consumer samples in Germany, France, China and Thailand (N ∼ 1,000 per country) completed an online survey on three levels of country image regarding Denmark and attitudes towards buying an organic food product from Denmark. Data were analyzed using confirmatory factor analysis and structural equation modelling. Findings The hierarchical country image model fitted the data well in the two European countries, but not in the two Asian countries. It appears that the hierarchical relationships proposed by the model require a high level of familiarity with and knowledge of the origin country and the product type. Research limitations/implications The application scope of the model is considerably narrower than implied by earlier research. Further research should combine data from a number of sources to investigate the model’s application further. Practical implications Exporters must pay attention to both the general image of their country and the image of their country with regard to their specific product category, as this impacts consumer product evaluations. Originality/value International trade and the success of export strategies ultimately depend on consumer acceptance in importing countries. This study demonstrates how consumer perception of imported products is affected by the exporting country’s image, which may be more or less elaborate and differentiated. It gives exporters new insight into how they can make their marketing effective when entering markets.

Are country-of-origin stereotypes weaker among younger Chinese generations?

2019 ◽  
Vol 61 (6) ◽  
pp. 651-667 ◽  
Author(s):  
Yang Li
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Developed Countries ◽  
Family Communication Patterns ◽  
Specific Product ◽  
The Life Course ◽  
Implicit And Explicit ◽  
Domestic Products ◽  
General Product ◽  
Better Than

With extensive globalization, the effect of country-of-origin (COO) stereotypes has been continuously questioned by many scholars; a key dispute is whether younger generations still hold COO stereotypes. Some scholars have proved downward trends in developed countries, but there is little evidence in developing countries, such as China. This research employs three studies to investigate through both implicit and explicit measurement whether Chinese born in the 1980s and those born in the 1990s differ in their attitudes toward domestic and imported products in terms of function and image. The results show that the Chinese of the 1980s generation still hold strong COO stereotypes that imported products are better than domestic products for either a general product level or a specific product category. The 1990s generation does not follow suit. This result is explained by the life course theory, which highlights that family communication patterns can influence people’s COO stereotypes. It is highly recommended that marketers consider the different attitudes of China’s 1980s generation and 1990s generation toward imported and domestic products to better communicate the imported or Chinese imprint of the products.

Investigating Category Pricing Behavior at a Retail Chain

2002 ◽  
Vol 39 (2) ◽  
pp. 141-154 ◽  
Author(s):  
Pradeep K. Chintagunta
Keyword(s):  
Wholesale Price ◽  
Product Category ◽  
Store Brand ◽  
Retail Competition ◽  
Specific Product ◽  
Pricing Rules ◽  
Pricing Behavior ◽  
Retail Prices ◽  
Additional Costs ◽  
Retail Grocery

In studying retailer pricing behavior, researchers typically assume that retailers maximize profits across all brands in a focal product category. In this article, the author attempts to study empirically the extent to which three factors affect retail prices: (1) the effects of payments from manufacturers to the retailer other than regular promotions, as well as the effects of additional costs borne by the retailer for these brands; (2) the retailer's objectives specific to its store brand, such as maximizing store brand share; and (3) the effects of retail competition and store traffic. By specifying a demand function at the brand-chain level for each brand in the product category, the author derives pricing rules for the retailer. The author decomposes the retail price of a brand into effects due to wholesale price, markup (obtained from the demand functions), additional promotional payments, retail competition, and the retailer's objectives for the store brand. The author carries out empirical analysis for a specific product category at a single retail grocery chain. The results indicate that the effects of the three factors vary across brands in the category.

scholarly journals Assessment of the marketing activities at-retail on the beer market in Slovakia

2013 ◽  
Vol 61 (7) ◽  
pp. 2357-2365
Author(s):  
Petra Krbová
Keyword(s):  
Main Product ◽  
Product Category ◽  
Retail Sector ◽  
Specific Product ◽  
Area Of Interest ◽  
Point Of Purchase ◽  
Retail Outlets ◽  
Marketing Activities ◽  
One Year ◽  
The Relationship

The retail sector, more specifically non-specialized food predominating retail outlets, is defined as the area of interest in this study. The main aim is to describe the relationship between the marketing activities in the retail outlets of two subjects (1) beer manufacturer and (2) his competitors. This aim is deducted from the presumption that more than two thirds of shopping decisions are made directly in the store. The manufacturer therefore has to be visible in the retail outlet and perform better than his competitors. Data were observed in the multinational retail chains once a month during one year. The observation was focused on one specific product category – beer. The competitors were observed as one group for the purpose of comparison. Three criteria were included in this study (1) a presence of products’ secondary position, (2) a presence of point-of-purchase materials in the main product category area and (3) a presence of point-of-purchase materials outside the main product category area. Data were analysed especially by using a logistic regression, but also other methods of statistical analysis were used. The dependence was identified in all three analyzed criteria. It varies from moderate to strong.

Overcoming a No-Reputation Liability through Documentation and Advertising Regulation

1982 ◽  
Vol 19 (2) ◽  
pp. 223-228 ◽  
Author(s):  
Priscilla A. Labarbera
Keyword(s):  
Government Regulation ◽  
Self Regulation ◽  
Product Category ◽  
Specific Product ◽  
Intent To Purchase ◽  
Advertising Regulation

The author investigates the effectiveness of selected credibility enhancement devices in increasing the intent to purchase a brand which has a unique attribute, but is advertised by a firm with no reputation in the specific product category. The credibility enhancers tested are documentation of advertising claims, advertising self-regulation, and government regulation. Findings of the study demonstrate that implementation of these credibility enhancers can be valuable in bolstering a firm's influence and overcoming a no-reputation liability.

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