Communication Professionals’ Sensemaking of CSR: A Case Study of a Financial Services Firm

2020 ◽  
Vol 83 (2) ◽  
pp. 184-203
Author(s):  
Katharine E. Miller ◽  
Jeremy P. Fyke
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Services ◽  
Internal Communication ◽  
External Communication ◽  
Corporate Social ◽  
Practical Implications

This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means within their organization. We find that communication employees perceive that CSR is obligatory, rarely questioned or explained, labeled as “voluntold,” and mainly employed for good press due to its philanthropic focus. We offer theoretical and practical implications that center on making CSR operational, not additive, and ideas for educators teaching CSR.

Corporate social responsibility: a case study in the company of urbanization of Curitiba

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ananda Silva Singh ◽  
Eduardo De Carli ◽  
Luiz Aurélio Virtuoso ◽  
Andréa Paula Segatto ◽  
Fernanda Salvador Alves
Keyword(s):  
Corporate Social Responsibility ◽  
Public Schools ◽  
Social Responsibility ◽  
Public Transportation ◽  
Single Case ◽  
Transportation System ◽  
Content Type ◽  
Corporate Social ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company. Design/methodology/approach A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis’ perspective. Findings The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities. Research limitations/implications Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case. Practical implications The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization. Social implications The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system. Originality/value This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.

scholarly journals PEMBERDAYAAN BERBASIS MASJID MELALUI DANA CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS PROGRAM AKSI UMMAD)

2020 ◽  
Vol 7 (2) ◽  
pp. 332
Author(s):  
Nurendahsari Gunawan ◽  
Siti Inayatul Faizah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Services ◽  
Qualitative Approach ◽  
Action Program ◽  
Exploratory Case Study ◽  
Program Success ◽  
The People ◽  
Corporate Social

This study aims to understand the implementation of mosque-based empowerment through CSR (Corporate Social Responsibility) funds in improving the economic benefit of the people around the mosque. This study uses a qualitative approach with an exploratory case study strategy. The object of this study is Ummad Action Program, which was initiated in 2017 by the Financial Services Authority (OJK). The results of this study are that each partner knows and agrees with the background, goals, and benchmarks of program success. However, each partner has not been optimal in carrying out their duties and responsibilities. Moreover, the success of the Ummad Action Program can be assessed in terms of the benefits felt by the congregation, including the category of success with several evaluations.Keywords: Empowerment, Corporate Social Responsibility, Mosque, Financial Services Authority (OJK).

Corporate Social Responsibility Practices in Indian Petroleum Companies: A Case Study of Selected PSUs

Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee
Keyword(s):  
Corporate Social Responsibility ◽  
Public Sector ◽  
Social Responsibility ◽  
Business Environment ◽  
Annual Reports ◽  
Net Worth ◽  
Net Profit ◽  
Petroleum Companies ◽  
Corporate Social

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.

Business student attitudes toward corporate social responsibility: a Vietnamese study

2021 ◽  
pp. 1-24
Author(s):  
Hauthikim Do ◽  
Chee Chuong Sum
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Student Attitudes ◽  
Business Students ◽  
Male Students ◽  
Business Organizations ◽  
Context Sensitive ◽  
Theoretical Perspectives ◽  
Corporate Social ◽  
Practical Implications

Abstract Globally, organizations are increasingly embracing corporate social responsibility (CSR) to strengthen competitive advantage. Although CSR is recognized to be context-sensitive, the literature is still lacking studies that examine CSR in different contexts, particularly non-western ones. Our study adds to a deeper understanding of CSR in Vietnam by identifying the predictors of CSR attitudes of business students. Vietnam has rich cultural, social, and economic characteristics that offer new theoretical perspectives and insights on the contextual nature of CSR. Our findings showed that CSR attitudes related positively to idealism and student seniority, and negatively to materialism and male students. A positive CSR–relativism relationship was uncovered. Spirituality related positively to the importance of CSR to business sustainability and negatively to CSR's importance to short-term competitiveness. The findings have theoretical and practical implications on the understanding and practice of CSR that would benefit CSR researchers, business organizations, and education institutions.

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