Brokering Ties and Inequality: How White Real Estate Agents Recreate Advantage and Exclusion in Urban Housing Markets

2017 ◽  
Vol 5 (4) ◽  
pp. 350-368
Author(s):  
Elizabeth Korver-Glenn

The real estate brokerage industry has long perpetuated overt discrimination against minority housing consumers, but we know little about how it may reproduce inequality through less overt means. In this article, I highlight real estate agents’ (REAs) reliance on social networks as key to how this “new inequality” happens. Specifically, I investigate the contextual factors that enable white agents to maintain predominantly white networks and how disparate-impact consequences for minority home buyers and sellers emerge when white agents deploy their networks in ordinary housing situations. My examination relies on one year of ethnographic research with 10 REAs and 49 in-depth interviews with REAs, home buyers, and home sellers in the Houston housing market. I begin my analysis by documenting agents’ racially stratified networks. I then unpack how agent pay structure and status as market gatekeepers supported the persistence of white agents’ white networks and constrained minority agents’ business opportunities. Finally, I show how white agents’ reliance on white networks came together with other widely shared practices to negatively affect minority home buyers and sellers, excluding them from for-sale homes and competitive customer service. I conclude by discussing the implications of my findings for mitigating housing market inequality.

2019 ◽  
Vol 2 (341) ◽  
pp. 137-160
Author(s):  
Magdalena Zalewska-Turzyńska ◽  
Anna Miklaszewska

Globalization and the development of modern information technology have contributed to the higher importance of communication technological support and its use between the client and the entrepreneur in the service industry. Such tendencies also apply to real estate companies, in particular to real estate agents and brokers. The purpose of this article is to identify the level of service adaptation of the real estate brokerage industry to the general tendencies characterizing the service sector. Two research questions were proposed in the article. The first one is about adjustment of the communication tools used by the real estate brokerage industry to the trends in the services market. The second one includes the assessment of the tools’ efficiency in the opinion of the estate brokers and agents. The literature and critical analysis as well as an introductory survey of real estate agents and brokers were all used in this paper. The introductory survey was conducted with the use of webform among real estate agents affiliated to Powszechne Towarzystwo Ekspertów i Doradców Rynku Nieruchomości, between the 2nd of October and 15th of November 2017. After a basic analysis, we can conclude that the real estate sector is quite similar to other services’ sectors as far as the new means of communication usage in contacts with clients are concerned. The empirical studies results show that tools such as smartphone and laptop in combination with social media play an important role in today’s communication trends. The role of traditional means of communication, on the other hand, such as leaflets and newspapers has significantly decreased.


Author(s):  
Russell Walker

Read any news report on the housing market, and inevitably it will include facts or figures from the real estate data giant Zillow.com. The company initially set out to solve two key economic frictions in the real estate industry information asymmetry and the principal-agent problem by empowering users to access real-time housing data and eliminating the need for realtors. The company soon realized, however, that American homeowners and buyers were not willing to give up the traditional real estate agent model and changed course. In the end, Zillow decided to join rather than replace the middlemen in the real estate industry.


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