scholarly journals Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Peter Ansu-Mensah
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Influencing Factor ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Intention To Purchase

AbstractThe indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

scholarly journals University Students’ Self-Rated Health in Relation to Perceived Acoustic Environment during the COVID-19 Home Quarantine

2021 ◽  
Vol 18 (5) ◽  
pp. 2538
Author(s):  
Angel M. Dzhambov ◽  
Peter Lercher ◽  
Drozdstoy Stoyanov ◽  
Nadezhda Petrova ◽  
Stoyan Novakov ◽  
...  
Keyword(s):  
Online Education ◽  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Single Item ◽  
Acoustic Environment ◽  
Self Rated Health ◽  
Human And Nature

Background: Online education became mandatory for many students during the Coronavirus disease 2019 (COVID-19) pandemic and blurred the distinction between settings where processes of stress and restoration used to take place. The lockdown also likely changed perceptions of the indoor acoustic environment (i.e., soundscape) and raised its importance. In the present study, we seek to understand how indoor soundscape related to university students’ self-rated health in Bulgaria around the time that the country was under a state of emergency declaration caused by the COVID-19 pandemic. Methods: Between 17 May and 10 June 2020, we conducted a cross-sectional online survey among 323 students (median age 21 years; 31% male) from two universities in the city of Plovdiv, Bulgaria. Self-rated health (SRH) was measured with a single-item. Participants were asked how frequently they heard different types of sounds while at home and how pleasant they considered each of those sounds to be. Restorative quality of the home (the “being away” dimension of the Perceived Restorativeness Scale) was measured with a single-item. A priori confounders and effect modifiers included sociodemographics, house-related characteristics, general sensitivity to environmental influences, and mental health. Our analysis strategy involved sequential exploratory factor analysis (EFA), multivariate linear and ordinal regressions, effect modification tests, and structural equation modeling (SEM). Results: EFA supported grouping perceived sounds into three distinct factors—mechanical, human, and nature sounds. Regression analyses revealed that greater exposure to mechanical sounds was consistently associated with worse SRH, whereas no significant associations were found for human and nature sounds. In SEM, exposure to mechanical sounds related to lower restorative quality of the home, and then to poorer SRH, whereas nature sounds correlated with higher restorative quality, and in turn with better SRH. Conclusions: These findings suggest a role of positive indoor soundscape and restorative quality for promoting self-rated health in times of social distancing.

Higher education amid COVID-19 pandemic: contributions from resilience, positive orientation and grit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Afsaneh Ghanizadeh
Keyword(s):  
Academic Achievement ◽  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Self Regulation ◽  
Academic Resilience ◽  
Equation Modeling ◽  
Positive Orientation ◽  
Major Purpose ◽  
Content Type

PurposeThe major purpose of the present study is to investigate the contribution of academic resilience in accounting for two motivational and attitudinal constructs ? Grit and positive orientation and also probe the predictive power of all these constructs in academic achievement of university students in the midst of the pandemic COVID-19.Design/methodology/approach521 university students participated in an online survey. To measure academic resilience, a scale designed and validated by Kim and Kim (2016) comprising 26 items was employed. The scale contains five sub-factors: perceived happiness, empathy, sociability, persistence and self-regulation. Grit was assessed via an 8-item scale comprising two facets: perseverance of effort (PE) and consistency of interest (CI). It was designed by Duckworth and Gross (2014). Positive orientation was determined through positivity scale developed by Caprara et al. (2010), consisting of eight items.FindingsThe results of structural equation modeling (SEM) revealed that resilience positively and significantly predicted both grit (β = 0.56, t = 6.41) and positive orientation (β = 0.54, t = 6.35). Resilience also predicted academic achievement directly (β = 0.71, t = 9.12) and indirectly via its impact on grit and positive orientation. It was also found that positive orientation and grit are positively and highly associated (β = 0.77, t = 9.28).Originality/valueThe pandemic COVID-19 brought about substantial changes in university students' education and their overall life style. Many university students around the globe experienced virtual education. Balancing personal and academic roles in these unprecedented conditions seems to be a tough challenge for every university student.

Electronic word-of-mouth generation and regulatory focus

2019 ◽  
Vol 32 (1) ◽  
pp. 23-45 ◽  
Author(s):  
Muhammad Sohaib ◽  
Umair Akram ◽  
Peng Hui ◽  
Hassan Rasool ◽  
Zohaib Razzaq ◽  
...  
Keyword(s):  
Regulatory Focus ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Ordinary Least Squares ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Content Type

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study. Findings Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships. Practical implications This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM. Originality/value This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.

scholarly journals Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110615
Author(s):  
Wong Ming Wong ◽  
Shian-Yang Tzeng
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Organic Food ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Safety Attitudes ◽  
Mediating Role ◽  
Food Purchase

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

2017 ◽  
Vol 18 (2) ◽  
pp. 180-195 ◽  
Author(s):  
Marilyn Giroux ◽  
Frank Pons ◽  
Lionel Maltese
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Brand Personality ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Sports Industry ◽  
The Impact

Purpose In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement appropriate marketing strategies that will ultimately contribute to the development of strong brand equity. In this paper, the authors focused on the relationship between brand variables and marketing activities on the development of brand equity. More specifically, the purpose of this paper is to study the impact of brand personality on the evaluation of marketing promotional activities and the impact on the brand equity. Design/methodology/approach Respondents (2,400) were recruited through an online survey and data were analyzed using structural equation modeling. Findings The survey revealed that the congruence between the brand personality and the promotional activities has a positive impact on its evaluation and on brand equity. In addition, the results showed that consumers who consider the financial strength of the team as an important factor evaluate more positively the value of congruent and incongruent promotional activities. Practical implications Brand managers should maintain consistency between their brand personality and their promotional activities in order to maintain and increase their brand equity. Originality/value The results contribute to the literature by investigating the impact of brand personality on the evaluation of promotional activities. Also, it examines an important factor (financial consciousness) that could influence how fans react in front of an incongruent promotional activity. This research brings a better understanding of the impact of brand personality on marketing strategies and brand equity.

scholarly journals An Investigation of Pakistani University Students’ Socioeconomic Classes, Gender and Dimensions in Epistemological Beliefs: Dependencies and Interlinks probed by Structural Equation Modeling Approach

2021 ◽  
Vol 4 (3) ◽  
pp. 629-643
Author(s):  
Rafaquat Ali ◽  
Furrukh Bashir ◽  
Hafeez Ur Rehman ◽  
Rashid Ahmad
Keyword(s):  
Structural Equation Modeling ◽  
University Students ◽  
Structural Equation ◽  
Epistemological Beliefs ◽  
Online Survey ◽  
Equation Modeling ◽  
Socioeconomic Background ◽  
Modeling Approach ◽  
Lower Socioeconomic ◽  
The Impact

Epistemological beliefs impact all aspects of students’ academic and learning behaviours. The different dimensions of epistemological beliefs comprise structure, source, certainty, ability to learns and speed to learn. The students’ naive and inadequate epistemological beliefs can have negative impacts on their regulation of learning, self-efficacy, interest in study, academic performance and persistence in studies. Likewise, the socioeconomic background can explain various differences in students’ beliefs. Epistemological beliefs have social and cultural underpinnings as well. For these reasons, the researchers examined the impact of university students’ socioeconomic classes on their epistemological beliefs. In survey research design, the data were collected from university students in an online survey. The structural equation modeling approach was chosen to detect significant regression paths in the model. The lower and upper lower socioeconomic classes were found to have significant impact on students’ epistemological beliefs. The variable gender did not appear to make significant contribution to students’ epistemological beliefs. The naive beliefs can severely impact university students’ academic behaviour, therefore epistemological beliefs of students from lower and upper lower socioeconomic backgrounds should be challenged and improved.

scholarly journals The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X

2016 ◽  
Vol 19 (2) ◽  
pp. 249 ◽  
Author(s):  
Endang Ruswanti ◽  
Benny Herlambang ◽  
Moehammad Unggul Januarko
Keyword(s):  
Structural Equation Modeling ◽  
Data Collection ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Quality Perception ◽  
Intention To Purchase ◽  
Perception Of Quality

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.

scholarly journals Visual eWOM Usefulness and Credibility: The Antecedents and Consequences

2017 ◽  
Vol 9 (2) ◽  
pp. 103
Author(s):  
Whony Rofianto ◽  
Desta Atasyah Kornelys ◽  
Muhammad Rifkhansyah
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Structural Model ◽  
Positive Impact ◽  
Primary Data ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Communication Framework ◽  
Endogenous Variables ◽  
Antecedents And Consequences

Nowadays the practice of spreading and utilizing eWOM increasingly prevalent. A lot of examination on eWOM effectiveness has been done, but it is still fragmented and overlook the potential of Visual eWom (VeWOM). Departing from the electronic word-of-mouth communication framework this research attempts to provide empirical evidence on the eWOM credibility-forming aspect and its implications toward eWOM adoption rate in the context of VeWOM video "unboxing". This research was conducted by a descriptive-explanatory approach using primary data, collected through a cross-sectional online survey. The hypothesis testing is performed by analyzing structural model estimation result through Structural Equation Modeling (SEM) approach on 105 sample data of YouTube video-sharing site viewers. The proposed structural model involves three exogenous variables and three endogenous variables. The estimation results of the structural model indicate that VeWOM argument quality has a positive impact on VeWOM usefulness. Meanwhile, communicator expertise and trustworthiness proved to encourage the formation of VeWOM credibility. On the other hand, this study also proved the positive impact of VeWOM credibility on VeWOM adoption, however, the positive effect of VeWOM usefulness on VeWOM adoption was not proven in this study

scholarly journals The influence of eWOM valence on brand equity dimensions and on purchase intention

2021 ◽  
Vol 9 (8) ◽  
pp. 407-423
Author(s):  
Matheus Tardin ◽  
Anderson Soncini Pelissari
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Preference ◽  
Brand Quality ◽  
Confirmatory Factor

The purpose of this study is to explore the relationship between electronic word of mouth (eWOM) valence, consumer-based brand equity (CBBE) dimensions, and purchase intention. An online survey was conducted to collect the data, with a total of 209 valid responses. The study conducts a confirmatory factor analysis (CFA) and Structural Equation Modeling (PLS-SEM). Results provided support for role of eWOM valence in influencing the development of CBBE. Specifically, eWOM valence strongly influences consumer perception of brand quality. Perceived quality and brand preference have strong and positive impact on purchase intention, confirming the importance of brand equity in building purchase intention toward a brand. The study is one of the first to examine the effects of eWOM valence on CBBE dimensions, demonstrating the importance of eWOM valence in the building of brand equity.

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