Factors influencing normative community pressure in brand community: A study of young entrepreneurs community of Mandiri Bank

The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers’ brand knowledge and the brand community's size and test their hypotheses by estimating a structural equation model with survey data from a sample of European car club members.

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Normative community pressure in brand community: a study of young entrepreneurs community of mandiri bank

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v22i1.1700 ◽

2019 ◽

Vol 22 (1) ◽

Author(s):

Lindiawati Lindiawati ◽

Indrianawati Usman ◽

Sri Wahyuni Astuti

Keyword(s):

Relationship Quality ◽

Structural Equation ◽

Primary Data ◽

Equation Modeling ◽

Brand Community ◽

Community Members ◽

Brand Engagement ◽

Brand Relationship ◽

Community Identification ◽

Community Pressure

Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing strategy which is expected to achieve customer brand engagement. Anyhow, often companies focus more on the purposes of the brand community, but do not be quite aware of the policies, rules, or traditions firstly created as norms in order to lead the way the community members perceive and act. Often norms become pressures for the brand community members causing them reluctant to engage with he community. Referring to the theory of relationship marketing, this study develops a model of normative community pressure that is affected by both brand community identification and inter-member relationship quality, that are previously affected by brand relationship quality. The empirical analysis derives primary data of young entrepreneurship community created by one of the big five banks in Indonesia quantitatively analyzed using Structural Equation Modeling (Warp-PLS). The result helps explain the antecedents causing normative community pressure of the brand community. The implication of this study is that communitfy setter should regularly identify and analyze rules or practices within the community that might be potential barrier for the members in building engagement with the community.

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PROSES TUMBUH DAN BERKEMBANGNYA KOMUNITAS MEREK SEBAGAI GERAKAN SOSIAL

Jurnal Ekonomi dan Bisnis Airlangga ◽

10.20473/jeba.v26i22016.146-163 ◽

2016 ◽

Vol 26 (2) ◽

pp. 146

Author(s):

Azmil Chusnaini

Keyword(s):

Grounded Theory ◽

Social Movement ◽

Theory Approach ◽

Brand Community ◽

Brand Communities ◽

Movement Theory ◽

Depth Interview ◽

The Right ◽

Community Pressure ◽

Grounded Theory Approach

Using social movement theory, this study identify factors that influence likelihood and speed of acceptance new brand community. With grounded theory approach, data collected by in-depth interview from 16 informants within 2 famous brand communities. These brand communities exhibit three processes that transform aspiring community from a few costumer who consume similar brand and product become a big brand community that accepted in environment. These processes consist of (1) Differentiation; (2) Legitimacy Building; and (3) Mobilization. The author also reveals some norms call normative community pressure that protect members of community to interact and cooperate within community stay on the right track. Managerial and academic implication also explained how to build and grow brand community which can be very usefull to firms.

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Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation

Online Information Review ◽

10.1108/oir-08-2017-0232 ◽

2019 ◽

Vol 43 (3) ◽

pp. 440-461 ◽

Cited By ~ 7

Author(s):

Yang Zhao ◽

Yawen Chen ◽

Ruoxin Zhou ◽

Yinping Ci

Keyword(s):

Cognitive Theory ◽

Perceived Value ◽

Moderating Effect ◽

Mediating Effect ◽

Willingness To Participate ◽

Brand Community ◽

Content Type ◽

Brand Communities ◽

Customer Involvement ◽

Factors Influencing

Purpose The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies better operating the virtual brand community. Design/methodology/approach Based on social cognitive theory and the features of the virtual brand community, this paper constructed a model of factors influencing customers’ willingness to participate in virtual brand community’s value co-creation. Then this paper quantitatively analyzed the mediating effect and the moderating effect. Findings The empirical analysis came to the following conclusions: first, in virtual brand communities, customers’ willingness to participate in value co-creation would be influenced by subject factors, environment factors, brand factors and perceived value factor. Second, customer involvement is an important moderator. The more involved the customer is, the more he/she will rely on the virtual brand community. Particularly, customer involvement has a positive moderating effect on the influence of subject factors, while it has a negative moderating effect on the influence of community experience and community trust. Third, perceived value plays a significant mediating role between subject factors and customers’ willingness to participate in value co-creation. Practical implications The results of this study can help companies better understand the influence of external factors like environment and brand so that they can better operate the virtual brand community and encourage customers to contribute to the development of the community and the brand. Originality/value Most of the existing studies focused on the formation of virtual brand communities and customers’ participation behaviors, but there is limited research focusing on what contributes to customers’ participation in value co-creation of virtual brand communities. This study, therefore, attempts to bridge the research gap.

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Factors influencing adhesive bonding at the bone/implant interface

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100130201 ◽

1992 ◽

Vol 50 (2) ◽

pp. 1114-1115

Author(s):

Julie A. Martini ◽

Robert H. Doremus

Keyword(s):

Electron Microscopy ◽

Adhesive Bonding ◽

Microscopy Study ◽

Electron Microscopy Study ◽

Bone Implant ◽

Factors Influencing ◽

Lr White ◽

Transmission Electron ◽

New Zealand White Rabbits ◽

Scanning Electron

Tracy and Doremus have demonstrated chemical bonding between bone and hydroxylapatite with transmission electron microscopy. Now researchers ponder how to improve upon this bond in turn improving the life expectancy and biocompatibility of implantable orthopedic devices.This report focuses on a study of the- chemical influences on the interfacial integrity and strength. Pure hydroxylapatite (HAP), magnesium doped HAP, strontium doped HAP, bioglass and medical grade titanium cylinders were implanted into the tibial cortices of New Zealand white rabbits. After 12 weeks, the implants were retrieved for a scanning electron microscopy study coupled with energy dispersive spectroscopy.Following sacrifice and careful retrieval, the samples were dehydrated through a graduated series starting with 50% ethanol and continuing through 60, 70, 80, 90, 95, and 100% ethanol over a period of two days. The samples were embedded in LR White. Again a graduated series was used with solutions of 50, 75 and 100% LR White diluted in ethanol.

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Factors Influencing Electrophysiologic Responsivity in Normal Adults

Journal of Speech and Hearing Research ◽

10.1044/jshr.0804.323 ◽

1965 ◽

Vol 8 (4) ◽

pp. 323-347

Author(s):

Robert Goldstein ◽

Benjamin RosenblÜt

Keyword(s):

Conditioned Stimulus ◽

White Light ◽

Pure Tone ◽

Alpha Rhythm ◽

White Women ◽

White Men ◽

Inverse Relation ◽

Factors Influencing ◽

Electrodermal Responses ◽

Normal Adults

Electrodermal and electroencephalic responsivity to sound and to light was studied in 96 normal-hearing adults in three separate sessions. The subjects were subdivided into equal groups of white men, white women, colored men, and colored women. A 1 000 cps pure tone was the conditioned stimulus in two sessions and white light was used in a third session. Heat was the unconditioned stimulus in all sessions. Previously, an inverse relation had been found in white men between the prominence of alpha rhythm in the EEG and the ease with which electrodermal responses could be elicited. This relation did not hold true for white women. The main purpose of the present study was to answer the following questions: (1) are the previous findings on white subjects applicable to colored subjects? (2) are subjects who are most (or least) responsive electrophysiologically on one day equally responsive (or unresponsive) on another day? and (3) are subjects who are most (or least) responsive to sound equally responsive (or unresponsive) to light? In general, each question was answered affirmatively. Other factors influencing responsivity were also studied.

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