Strategies of Post-Disaster Marketing: Sustainable Development, Experience, and Marketing

2019 ◽  
pp. 17-30
Author(s):  
Hugues Seraphin
2020 ◽  
Vol 12 (12) ◽  
pp. 4979 ◽  
Author(s):  
Liang Zhao ◽  
Fanneng He ◽  
Caishan Zhao

Under the current resilience development framework, which is mainly based on urban communities, it is difficult to meet the needs of the vulnerable populations in poor villages. This article aims to explore a specific and operable guidance framework suitable for the resilient development of Chinese poor villages after disasters from the perspective of social equity. The framework will help guide the sustainable development of poor villages after disasters and also provide a reference for the resilience of other similar vulnerable areas. When integrating climate change response and disaster risk management to explore sustainable development in poor villages, the essence is to explore the resilience development framework focused on the construction of resilient communities in poor villages. We take the recovery and reconstruction of poor villages after the Wenchuan earthquake in 2008 as an example. Through the analysis of the effects of post-disaster recovery and reconstruction, we found that although poor communities have made significant achievements since the earthquake, there are still many aspects that need to be improved, including social life systems, economic production systems, and natural ecosystems. Therefore, we comprehensively analyzed the characteristics of poor socio-economic conditions, the complex ecological environment, and the low cultural level of residents in poor villages. Furthermore, this study followed the principle of “Build back better” (BBB) and conducted an in-depth study of the framework for the resilience of poor villages. In terms of risk reduction, it is recommended to improve structural resilience from guarantee of preferential prices and selection of environmentally friendly materials, avoid risk and villagers’ participation in the formulation of general plans, and promote disaster prevention and mitigation capabilities from risk prediction and curriculum development. In terms of community recovery, it is suggested to promote community economics and victims’ livelihoods by promoting industrial transformation and sustainable livelihoods and promote social and psychological health development from social relations and psychological rehabilitation. In terms of efficient implementation, specific improvements include the improvement of public participation systems and the establishment of coordination offices and sound institutional mechanisms, the development of community standards and the introduction of financial support policies, the improvement of laws and regulations, and the improvement of monitoring and evaluation from dynamic monitoring and mass satisfaction surveys. It is important to guide the sustainable development of vulnerable communities by constructing a post-disaster resistant development framework based on BBB principles.


2011 ◽  
Vol 361-363 ◽  
pp. 663-670 ◽  
Author(s):  
Dong Xia Yue ◽  
Jia Jing Zhang ◽  
Jian Jun Guo ◽  
Jun Du ◽  
Jin Hui Ma ◽  
...  

Zhouqu County is not only an impoverished area but also a poor environment region. Frequent occurrence of geological disasters in Zhouqu, which largely determines the quality of ecological environment, affects the regional sustainable development. In this paper, on a case study of Chengguan Town of Zhouqu, two TM images acquired in pre- (2008)and post-disaster(2010) were selected to conduct the research, using remote sensing and GIS spatial analysis techniques. The state of the ecological environment and sustainable development of the region were evaluated by using the ecological footprint methodology. The results show: Firstly, the biocapacity of built-up area and cropland are reduced by 318.50gha and 82.78gha after debris flow disaster respectively, followed by forest land, grazing ground, fishing ground and barren ground, which has played a serious impediment in economic development; Secondly, the ecological deficit reaches to -0.9245gha/per-cap before disaster, however, it reduces to -1.0691gha/per-cap after disaster. This indicates that Chengguan Town is not sustainable development, after sudden disaster, the situation of unsustainable development becomes more serious; Thirdly, it is found that debris flow and landslides are mainly not only in forest land and cropland, also areas containing many people and buildings, which shows geological disasters has played a significant impact on the socio-economic development. Finally, this article provides scientific references for the restoring of ecological environment as well as scientific disaster relief after the debris flow disaster. Therefore, strengthening management and mitigation techniques of disaster is benefit to humans and socio-economic sustainable development.


2003 ◽  
Vol 27 (1) ◽  
pp. 19-31 ◽  
Author(s):  
Glenn‐Marie Lange ◽  
Rashid Hassan ◽  
Alessandra Alfieri

Author(s):  
Seyed Amirhossein Garakani ◽  
Azadeh Lak ◽  
Masoomeh Niyasati

Purpose Man has always faced natural hazards and thus attempted to reduce their financial and loss-of-life damages. Assuring sustainable development in the post-disaster reconstruction of areas requires predictive measurements (i.e. vulnerability assessment). This study aims to assess the outcomes of relocating villages after the 2005 flood in the east of Golestan Province in Iran through sustainable development. Design/methodology/approach This study is an applied research combining qualitative content analysis and quantitative cross-sectional surveys. The statistical population comprises the inhabitants of Faraghi New Town (formed by aggregating 11 villages) and the villagers returning to their former rural settlement. The independent samples t-test was used to compare the outcomes of reconstruction for the samples. Data were collected using a questionnaire and in-depth interviews with the residents. The gathered data were analyzed by content analysis. Findings The results indicate that building new settlements – while reducing physical vulnerability – cannot be classified as a step toward sustainable development in economic and social aspects because the increasing trend of migration to urban areas, return to former villages, tribal disparities, reduced production, increased bank debts and increased urban insecurity are among the primary adverse social and economic consequences of rural relocations. This finding helps to assist planners and post-disaster designers to reconstruct more sustainable societies. Originality/value This study tries to investigate the effects of post-disaster reconstruction in rural settlement in Iran through sustainable development aspects for the first time. It would benefit for policymaking and urban planners and designers to make more resilient societies after disasters.


2018 ◽  
Vol 229 ◽  
pp. 02016
Author(s):  
Tri Yumarni ◽  
Dilanthi Amaratunga

This paper explores the linkage between gender mainstreaming and Sustainable Development Goals (SDGs) in the field of post-disaster reconstruction (PDR). A systematic review was conducted using Systematic Reviews and Meta-Analyses (PRISMA). We found a significant contribution of gender mainstreaming in achieving SDGs in the context of PDR. Some facilitators and barriers of mainstreaming gender into sustainable PDR were identified. Policy makers and implementers should aware those factors by reducing barriers while at the same time strengthening facilitators.


Author(s):  
Luke Mcgrath ◽  
Stephen Hynes ◽  
John Mchale

Abstract After a century of Irish independence, this study constructs long run Genuine Savings estimates, a leading economic indicator of sustainable development, to reassess Irish economic history from the vantage of sustainable development. The main difference uncovered surrounds the post-1950 period where Ireland failed to achieve economic convergence and was considered an economic failure in growth terms. From a sustainability perspective, Ireland may have been an overachiever during a “great transition” of sustainable development driven by improved institutions and policies. The findings show the value of the sustainable development perspective in shedding new light on a country’s development experience.


Sign in / Sign up

Export Citation Format

Share Document