SOCIAL INNOVATION IN THE CULTURAL SECTOR: THE CASE OF PJE/PRODIGIUM

Author(s):  
Fabio Prado Saldanha ◽  
Natalia Aguilar Delgado ◽  
Marlei Pozzebon

This case examines the major challenges faced by Productions Jeun’Est (PJE) and Prodigium, a social enterprise working in the cultural sector. The profits generated by Prodigium’s activities in the entertainment field are invested in the PJE training program that aims to increase the social inclusion of vulnerable youth by training them to be technicians in the cultural market. By studying this case, students are expected to understand the elements of a social business model, to analyze the role of the different elements forming a social innovation and to evaluate the challenges of planning its transfer to another context.

2019 ◽  
Vol 9 (1) ◽  
pp. 1-45 ◽  
Author(s):  
Aashish Mehra ◽  
Nidhi Mathur ◽  
Vaibhav Tripathi

Learning outcomes The learning objectives of this case are as follows: identify and understand the major challenges/problems faced by a social enterprise in promoting handicraft business; examine the value chain architecture of handicraft products; assess the role of the protagonist (Sanjay) as a social change agent in shaping a successful social enterprise; assess Sahaj Crafts' initiatives and analyze whether the key intervention/s planned/executed were required for skilling up of rural artisans and upgradation of handicraft business; know the marketing strategies for handicraft products; and understand the “strategies” which need to be applied for uplifting people's lives at the bottom of pyramid in general and for enlivening of artisans’ clusters in particular. The outcomes are as follows: examining the value chain architecture of handicraft product; understanding the difficulties and challenges of structuring a viable social business model; examining the role of Sanjay as a social change agent in shaping a successful social enterprise; and examining the model of Craft Incubation Center and design education proposed by Sahaj Crafts for improving rural artisans’ livelihood and skills upgradation. Case overview/synopsis Sanjay Joshi – the promoter and CEO of “Sahaj Crafts” (a social enterprise established in Western Rajasthan, India), an initiative to strengthen indigenous skills and mainstream rural craft products and artworks – is faced with the question of how to scale up his organization’s operations. Doing so requires that he address these fundamental challenges in terms of – how to deal with unorganized craft communities; match up product orientation to market demands; integrate modern technology / processes in craft business; combat restricted mobility of women artisans; and make effective interventions so that the artisans learn and enjoy working in the current model and solve the financial issues faced by the social enterprise. Providing effective and implementable answers to those questions is vital to Sahaj Craft’s development in attaining its mission to alleviate poverty in the region. Failing to expand operations above a critical scale may leave Sahaj Crafts vulnerable in meeting sufficient demand for contemporary craft products in the mainstream markets. Complexity academic level This case study is primarily suitable for post-graduate level management students to teach the concepts of designing and operationalizing a “social” business model in a social entrepreneurship module. This case study can also be used for highlighting business model innovations in the social sector of emerging markets. The case could be taught in the following academic domains: social entrepreneurship; bottom of the pyramid; social inclusion; supply chain consolidation (vertical integration in a value chain); marketing strategies for handicraft products; branding; brand positioning; cost and management accounting. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship


Author(s):  
Xhimi Hysa ◽  
Vusal Gambarov ◽  
Besjon Zenelaj

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.


Author(s):  
Fiorenza Lipparini ◽  
Joshua Phillips

Europe is facing unprecedented challenges, from globalisation to migratory flows, changing family structures, ageing populations, inequality and social exclusion, unemployment, and so on. To meet these challenges, we need to modernise EU social protection systems by expanding the social investment dimension of social spending, while taking advantage of technological advancements and multi-stakeholder partnerships to drive change in the welfare system. Within this context, this chapter focuses on the role of Information Communication Technology (ICT) enabled social enterprises for promoting social investment. First, we outline the social enterprise landscape in Europe, going beyond fuzzy concepts to highlight the key characteristics of social enterprises that make them important for social change. Second, we outline key ways in which social enterprises are using ICT in their activities to achieve varied socio-economic goals: from using social media to scale up, to improving organisational management, and expanding service offerings in healthcare, education, the labour market, and other social fields. Our analysis is based on findings from our study on the role of social enterprises in delivering ICT enabled social innovation initiatives promoting social investment approaches, carried out by the authors in the framework of the European Commission’s ICT-Enabled Social Innovation (IESI) project. (See https://ec.europa.eu/jrc/en/iesi.) We find that ICT-enabled social enterprises are particularly important for social investment, given their ability to combine technological and social innovation, and their focus on meeting community-specific needs that can be scaled up. We encourage research and policy commitments to further test and validate how social enterprises can catalyse public-private partnerships for the delivery of public goods to safeguard our Social Europe.


2013 ◽  
Vol 92 ◽  
pp. 117-121 ◽  
Author(s):  
Sorin Cace ◽  
Simona Maria Stănescu

2014 ◽  
Vol 2 (2) ◽  
pp. 17-27 ◽  
Author(s):  
Liudmila Kirpitchenko ◽  
Fethi Mansouri

This article explores migrant young people’s engagement, participation and involvement in socially meaningful activities, events and experiences. This type of social participation is approached in the social inclusion literature using the notions of social capital and active citizenship (Bourdieu, 1986; Coleman, 1988; Putnam, 1993; Putnam, 2000). A key objective, therefore, is to explore the attitudes, values and perceptions associated with social participation for young people. They include the meanings that social engagement has for migrant young people, along with drivers and inhibitions to active participation. The article focuses on both the motives for being actively engaged as well as perceived barriers to social engagement. It is based on a large study conducted among migrant young people of African, Arabic-speaking and Pacific Islander backgrounds in Melbourne and Brisbane, and presents both quantitative and qualitative (discursive) snapshots from the overall findings, based on interviews and focus groups. While many studies have centred on the management of migration and migrants, this article draws attention to the individuals’ active position in negotiating, interpreting and appropriating the conditions of social inclusion. Accounting for the multidimensional and multilayered nature of social inclusion, the paper highlights the heuristic role of social engagement in fostering the feelings of belonging and personal growth for migrant youth.


Author(s):  
Martin Brückner

The symbolic and social value of maps changed irreversibly at the turn of the nineteenth century when Mathew Carey and John Melish introduced the business model of the manufactured map. During the decades spanning the 1790s and 1810s respectively, Carey and Melish revised the artisanal approach to mapmaking by assuming the role of the full-time map publisher who not only collected data from land surveyors and government officials but managed the labor of engravers, printers, plate suppliers, paper makers, map painters, shopkeepers, and itinerant salesmen. As professional map publishers, they adapted a sophisticated business model familiar in Europe but untested in America. This chapter documents the process of economic centralization and business integration critical to the social life of preindustrial maps and responsible for jump-starting a domestic map industry that catered to a growing and increasingly diverse audience.


Author(s):  
Anja Herrmann-Fankhänel

Socially sustainable development can be driven by individuals, entrepreneurs, growing start-ups, and international companies. As social entrepreneurs, people opt for a form of organization that contributes to social improvement through entrepreneurial means. The question is: How do they do it? The resource dependence approach (RDA) assumes that all decisions and activities of a (social) enterprise are based on information about its environment. Therefore, the four key components of the social enterprise (individual, organization, social innovation, market orientation) must be appropriate. In this chapter, therefore, social enterprises are outlined as active participants and shapers of the economy and society. Since an active improvement with regard to socially sustainable development is focused by the social enterprises in Africa, a description of the social enterprise's environment is also given within the framework of topical focuses. The goal is to derive recommendations about action for social enterprises to achieve their goals.


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