Communication Process in Green Marketing and a Field Study on the Attitudes of University Students towards Green Marketing

2013 ◽  
Vol 1 (1) ◽  
pp. 156-159
Author(s):  
Osman Unuvar
Atmosphere ◽  
2021 ◽  
Vol 12 (5) ◽  
pp. 566
Author(s):  
Vanya Y. Draganova ◽  
Hiroki Yokose ◽  
Kazuyo Tsuzuki ◽  
Yuki Nabeshima

A summer field study was conducted in two university dormitories in the Tokai region of Central Japan. The study aimed at understanding the correlation between subjective thermal responses as well as whether nationality was affecting the responses. It was observed that nationality significantly affected thermal sensitivity and preference. The occupants’ acceptance for thermal stress was invariably above 90%. Despite the high levels of humidity observed, the multiple regression model showed that only the indoor air temperature was significant for explaining the variability of thermal sensation for both Japanese and non-Japanese students. The highest probability of voting neutral for university students in dormitory buildings in the Tokai region of Japan was estimated within 24~26.5 °C (by probit analysis). Japanese students were more sensitive to their indoor environment as opposed to the international students. The adjusted linear regression coefficient yielded from the room-wise day-wise averages were 0.48/K and 0.35/K for Japanese sensitivity and international sensitivity, respectively. In our study, the Griffiths’ model of estimating comfort temperature (or thermal neutrality) showed weak predictability and notable differences from the actually voted comfort. The neutral and comfort temperature observed and estimated in the study remained invariably below the recommended temperature threshold for Japan in summer leading to believe that that threshold is worth reevaluating.


Author(s):  
Fazil

Retrieved from kominfo.go.id, the Director of Information Services of International Directorate General of Public Information and Communication, Selamatta Sembiring, said that 95 % of internet users accesses social networking sites. The most accessible social networking sites are Facebook and Twitter. This research uses descriptive qualitative approach by using methods which are data collection, interview, and documentation. The interaction in interpersonal communication on Facebook tends to be similar to the daily interpersonal communication. Both of them have similar steps of daily interpersonal communication process as proposed by Devito (1997:233) which are contact, involvement, familiarity, destruction, and termination. The next development is that the connectivity among Facebook users is no longer based on known people who live far away. Facebook expands the reach of connectedness based on specific needs of humans. As shown on the early development of Facebook, that connection is expanded on university students. It can be seen from the specific need of university students that is the need of educational information. The existence of new media, especially Facebook, cannot be underestimated by public relations. It can be a chance to optimize its role and its function internally and externally or publicly. The existence of new media repositions public affairs function which tends to be closed and one-way communication to be open and two-way communication. This new situation requires public relations to have the appropriate interaction competence in the public as well as effective interpersonal communication on social media, especially Facebook.  Keywords : interpersonal communication, public information and communication,  facebook


2018 ◽  
Vol 44 (2) ◽  
pp. 391-430
Author(s):  
Merham, S. Ameen ◽  
Suzan, Y. El-Qeleny ◽  
Mohamed, A. Khatab

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