Marketing in public catering

2021 ◽  
Author(s):  
Ekaterina Grigoryan ◽  
Elena Sokolova ◽  
Galiya Pikanina
Keyword(s):  
Marketing Research ◽  
Bachelor's Degree ◽  
Marketing Management ◽  
Federal State ◽  
Educational Standards ◽  
Management Skills ◽  
Marketing Activities ◽  
Public Catering ◽  
Product Technology ◽  
State Educational

The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.

Introduction to Territory Marketing

2021 ◽  
Author(s):  
Vera Aleshnikova
Keyword(s):  
Bachelor's Degree ◽  
Self Control ◽  
Digital Marketing ◽  
Federal State ◽  
Practical Skills ◽  
Educational Standards ◽  
Consulting Firms ◽  
Marketing Activities ◽  
State Educational ◽  
Management Students

The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.

Demographics

2021 ◽  
Author(s):  
Valeriy Yulinov ◽  
Natal'ya Patrusheva ◽  
Boris Kochurov
Keyword(s):  
Bachelor's Degree ◽  
Educational Institutions ◽  
Federal State ◽  
Degree Programs ◽  
Educational Standards ◽  
Natural Reproduction ◽  
Municipal Management ◽  
State Educational ◽  
Population Demographic ◽  
Demographic Policy

The textbook covers the main sections of the course "Demography": the object, subject and methods of demography, connection with other sciences; sources of data on the population; the main types and factors of population movement, modes of natural reproduction of the population; migration and reproduction of the population; demographic, ethnic and religious structure of the population; demographic policy of the state. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions studying under the bachelor's degree programs 38.03.04 and master's degree programs 38.04.04 in the direction of "State and Municipal Management", as well as for all those interested in demographic problems and their solution.

Marketing: creating and communicating consumer value

2019 ◽  
Author(s):  
Лариса Данченок ◽  
Larisa Danchenok ◽  
Алексей Мешков ◽  
Aleksey Meshkov ◽  
Борис Мусатов ◽  
...  
Keyword(s):  
Higher Education ◽  
Relevant Literature ◽  
Marketing Research ◽  
Federal State ◽  
Modern Theory ◽  
Tourism Marketing ◽  
Economic Trends ◽  
Marketing Activities ◽  
Marketing Service ◽  
State Educational

The textbook was prepared by the team of authors of the first Russian Department of marketing of Plekhanov Russian University of Economics. The textbook combines modern theory, applied aspects and practice of marketing, reflects important modern economic trends that affect business and marketing activities: the need to implement a relational approach, the importance of environmental factors, social responsibility of marketing, changes occurring in connection with the development of the digital economy, the adaptation of marketing activities in the Internet environment, social media, when using mobile applications marketing. Each Chapter of the textbook contains a mini-case, tasks and questions for repetition, as well as a list of recommended relevant literature, diagrams, tables, drawings, calculation tasks. Meets the requirements of the Federal state educational standards of higher education of the last generation. Students of educational institutions of higher education, studying in the areas of bachelor's degree "Management" and "Economics", profile " Marketing»; students and undergraduates studying special marketing disciplines: "Banking marketing", "Internet marketing", "Marketing of small and medium-sized businesses", "Marketing research", "Marketing communications", "Marketing planning and audit", "tourism Marketing", "service Marketing", "international marketing", "Marketing in industries and spheres of activity", "non-Commercial marketing", "Fundamentals of strategic marketing", "consumer Behavior", "Industrial marketing", "Trade marketing", " Pricing and distribution policy»; as well as graduate students, teachers, business practitioners and marketers.

Basics of flexography

2021 ◽  
Author(s):  
Rostislav Moginov ◽  
Ekaterina Nadirova ◽  
Yaroslav Dmitriev
Keyword(s):  
Higher Education ◽  
Bachelor's Degree ◽  
Practical Work ◽  
Federal State ◽  
Educational Standards ◽  
Printing Technology ◽  
Flexographic Printing ◽  
State Educational ◽  
Printing Processes

The textbook deals with the theoretical and practical issues of flexographic printing technology. Much attention is paid to prepress and printing processes. Data on the adhesion of flexographic inks are presented, and theoretical and practical issues affecting the quality of printing are presented. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for teaching students of higher education institutions in the discipline " Flexographic printing technology "in the direction of bachelor's degree 29.03.03 and master's degree 29.04.03" Technology of printing and packaging production", can be used in practical work by specialists of printing enterprises and publishing organizations.

Automation of technological processes and production. Introduction to the specialty

2021 ◽  
Author(s):  
Vitaliy Vinogradov ◽  
Aleksandr Cherepahin
Keyword(s):  
Mechanical Engineering ◽  
Bachelor's Degree ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Original Design ◽  
Technological Processes ◽  
Automation Equipment ◽  
State Educational ◽  
Production Automation

The textbook considers the stages of development of technology, mechanical engineering and production automation as the basis for designing technological machines and complexes. Examples of original design solutions for automation equipment and, in general, for modern technological complexes in mechanical engineering are given. Meets the requirements of the latest generation of federal state educational standards. It is intended for students of higher educational institutions studying in the bachelor's degree program 15.03.04 "Automation of technological processes and production".

Technology of catering products

2020 ◽  
Author(s):  
Aleksandr Ratushnyy ◽  
Boris Baranov ◽  
Tat'yana Shlenskaya ◽  
Tat'yana Zhubreva ◽  
Elena Troickaya ◽  
...  
Keyword(s):  
Higher Education ◽  
Production Technology ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Higher Educational Institutions ◽  
Public Catering ◽  
Higher Educational ◽  
State Educational

The book describes the processes occurring in food under the influence of different ways processing. Given data on changes of nutrients and their impact on the quality of the finished product. Meets the requirements of Federal state educational standards of higher education of the last generation. Intended for students of higher educational institutions enrolled in the areas of training and 19.03.04 19.04.04 "production Technology and organization of public catering".

Standardization, Metrology and conformity assessment

2020 ◽  
Author(s):  
Mariya Nikolaeva ◽  
Larisa Kartashova
Keyword(s):  
Higher Education ◽  
Professional Education ◽  
Consumer Goods ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Federal Laws ◽  
Public Catering ◽  
Basic Concepts ◽  
State Educational

Describes the basic concepts and components of standardization, Metrology, assessment and confirmation of compliance, the normative-legal base of these activities with the accounting requirements, including newly adopted Federal laws. Meets the requirements of Federal state educational standards of higher education of the last generation. Designed for students of higher educational institutions in the areas of "trade", "commodity" (the degree qualification "bachelor"). Can be useful for students of institutions of secondary professional education on specialties "commodity research and quality expertise of consumer goods", "Commerce (on branches)", "Technology of catering products", "Organization of service in public catering".

Physics. Manual for independent work of students of technical universities

2019 ◽  
Author(s):  
Александра Смык ◽  
Aleksandra Smyk ◽  
Галина Тимофеева ◽  
Galina Timofeeva ◽  
Татьяна Ткачева ◽  
...  
Keyword(s):  
Higher Education ◽  
Natural Science ◽  
Bachelor's Degree ◽  
Federal State ◽  
Educational Standards ◽  
Physical Problems ◽  
State Educational ◽  
Independent Work

The manual is intended for independent work of students of technical universities and other engineering universities associated with the mastery of the basic methods of solving physical problems. Meets the requirements of the Federal state educational standards of higher education of the last generation in the discipline "Physics" for natural science and technical areas of bachelor's degree. It can be used both by students for self-preparation and development of a course of physics, and by teachers for preparation for occupations, and also by all interested in physical bases of natural science.

Current trends and innovative methods in marketing research

2020 ◽  
Author(s):  
Shamil' Farahutdinov
Keyword(s):  
Research Methods ◽  
Marketing Research ◽  
Federal State ◽  
Sociological Research ◽  
Educational Standards ◽  
Innovative Methods ◽  
Current Trends ◽  
History Of ◽  
State Educational ◽  
And Training

This tutorial provides an overview of modern and innovative research methods used in marketing. The main focus is on innovative methods that are just becoming widespread, as well as on traditional methods that are being transformed as a result of existing trends in the modern digital age. The theoretical and technical aspects underlying the methods under consideration, a brief history of their origin, heuristic possibilities and limitations are revealed. In some cases, examples of use are provided, as well as indications of useful resources and practical use of methods in individual research practice. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is the basis for studying the discipline "Modern methods of sociological research", and its separate sections can complement such disciplines as "Methodology and methods of sociological research", "methods of marketing research", "data Analysis in sociology", etc. The materials of the manual can also be useful for independent researchers, business representatives, and managers. For students and postgraduates studying in groups of specialties and training areas 38.00.00 "Economics and management" and 39.00.00 "Sociology and social work".

History and current state of youth policy abroad

2022 ◽  
Author(s):  
Elena Orehova ◽  
Lyudmila Polunina
Keyword(s):  
International Organizations ◽  
Cultural Context ◽  
Bachelor's Degree ◽  
Educational Institutions ◽  
Federal State ◽  
Degree Programs ◽  
Educational Standards ◽  
Youth Policy ◽  
Current State ◽  
State Educational

The textbook is an innovative presentation of the discipline program "History and current state of youth policy abroad". The authors consider the process of formation and development of youth policy of the leading world powers in a broad socio-cultural context, relying on numerous authentic sources and relevant documents of international organizations devoted to social policy and sociology. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students of higher educational institutions studying under bachelor's degree programs in the field of training 39.03.03 "Organization of work with youth", and will also be of interest to specialists in the field of state youth policy and work with youth, teachers of humanities, researchers.

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