Current trends and innovative methods in marketing research

2020 ◽  
Author(s):  
Shamil' Farahutdinov
Keyword(s):  
Research Methods ◽  
Marketing Research ◽  
Federal State ◽  
Sociological Research ◽  
Educational Standards ◽  
Innovative Methods ◽  
Current Trends ◽  
History Of ◽  
State Educational ◽  
And Training

This tutorial provides an overview of modern and innovative research methods used in marketing. The main focus is on innovative methods that are just becoming widespread, as well as on traditional methods that are being transformed as a result of existing trends in the modern digital age. The theoretical and technical aspects underlying the methods under consideration, a brief history of their origin, heuristic possibilities and limitations are revealed. In some cases, examples of use are provided, as well as indications of useful resources and practical use of methods in individual research practice. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is the basis for studying the discipline "Modern methods of sociological research", and its separate sections can complement such disciplines as "Methodology and methods of sociological research", "methods of marketing research", "data Analysis in sociology", etc. The materials of the manual can also be useful for independent researchers, business representatives, and managers. For students and postgraduates studying in groups of specialties and training areas 38.00.00 "Economics and management" and 39.00.00 "Sociology and social work".

AUTOMATION OF THE DEAN'S OFFICE FUNCTIONS IN ELECTRONIC INFORMATION-EDUCATIONAL ENVIRONMENT OF THE SOUTHWEST STATE UNIVERSITY

2017 ◽  
Vol 21 (6) ◽  
pp. 44-50 ◽  
Author(s):  
E. I. Anikina ◽  
A. S. Babkov ◽  
A. V. Malyshev
Keyword(s):  
Educational Environment ◽  
Federal State ◽  
Educational Standards ◽  
State University ◽  
Web Portal ◽  
Training Process ◽  
Electronic Information ◽  
State Educational ◽  
The University ◽  
And Training

Russian Federal State Educational Standards of 3+ generation impose serious requirements to resource support of educational and training process, including electronic information-educational environment of the University. In the Southwest State University (SWSU), a unified multimedia information and educational environment based on Internet-broadband access technologies was created; it successfully operates and keeps developing. The main concept of this environment construction is the idea of integrating data, applications, and business processes. SWSU Electronic information-educational environment (EIEE) is designed to provide information transparency of the University activities in accordance with the requirements of the current legislation of the Russian Federation in the sphere of education, to organize educational activities of the University and to ensure access of students and research and academic-staff of the University to information and educational resources. The main components of SWSU EIEE are: the actors of the education and training process (teachers, students, etc.), external digital library systems, internal automated information library system, “SWSU academic courses” subsystem, “Southwest State University Web portal” subsystem, and the official web site of the Southwest State University. “Southwest State University Web portal" subsystem makes it possible to automate traditional basic functions of Dean's office of the University, such as managing student conduct systems for students of Bachelor and Master Degree Programs of full-time and correspondence forms of training; recording and statistical processing of the data on students’ progress; recording students’ achievements; managing Dean's office workflow. As prescribed in Federal State Educational Standards of 3+ generation, Portal Modules are used to record the results of formative and summative assessment of students in accordance with SWSU current score rating system for learning outcomes.

Factoring

2021 ◽  
Author(s):  
Mihail Lednev ◽  
Il'ya Pokamestov
Keyword(s):  
Higher Education ◽  
Legal Aspects ◽  
Federal State ◽  
Educational Standards ◽  
Working Capital ◽  
Current State ◽  
The World ◽  
History Of ◽  
The Russian Federation ◽  
State Educational

The history of the origin and development of factoring operations, their classification, the mechanism of factoring as a method of financing the company's working capital, models of international factoring, risk management of this type of business, legal aspects of factoring in the Russian Federation, the current state of the factoring market in the world are considered. Special attention is paid to the functioning of the factoring company — its organizational structure, principles of working with clients, automation of factoring operations. The electronic component of the textbook includes: a workshop on the study of the discipline "Factoring"; a guide to the study of the discipline "Factoring"; a glossary. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students, postgraduates and teachers of economic universities, employees of financial and credit institutions, managers of enterprises of all forms of ownership.

The history of social work

2020 ◽  
Author(s):  
Vladimir Shirshov
Keyword(s):  
Social Work ◽  
Graduate Students ◽  
Federal State ◽  
Educational Standards ◽  
Legal Norms ◽  
Social Pedagogy ◽  
Outstanding Teachers ◽  
History Of ◽  
State Educational ◽  
History Of Social Work

The tutorial describes the stages, forms and models of the formation and development of social work in Russia and abroad. Describes the main concepts of international legal norms, principles, trends and problems of development of social work. Reflected the ideas of outstanding teachers, psychologists and political figures that have influenced the formation and development of social work in our country and abroad. Meets the requirements of Federal state educational standards of higher education of the last generation. Designed for teachers, students studying the discipline "History of social work" the main educational programs of baccalaureate Social work, graduate students and others working in the field of social pedagogy and social work.

Fundamentals of real estate cadastre

2019 ◽  
Author(s):  
Сергей Фокин ◽  
Sergey Fokin ◽  
Оксана Шпортько ◽  
Oksana SHportko
Keyword(s):  
Real Estate ◽  
The State ◽  
Document Management ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
History Of ◽  
Training Courses ◽  
Cadastral Division ◽  
State Educational

The textbook is devoted to the maintenance of the state cadastre of real estate in Russia. The manual describes the history of cadastral works in Russia, the legislative and regulatory framework of the state real estate cadastre, information related to the system of state real estate cadastre and cadastral division of the territory, document management of the state real estate cadastre, valuation activities and taxation of real estate. The issues of reforming the system of state cadastre of real estate and registration of real estate, as well as ways to improve the evaluation of real estate for tax purposes. Meets the requirements of the Federal state educational standards of higher education of the last generation for the preparation of bachelors. For students of higher educational institutions studying in the direction of training 21.03.02 "land Management and cadastres", students of advanced training courses.

Philosophy for technical specialties

2021 ◽  
Author(s):  
Viktor Kanke
Keyword(s):  
Higher Education ◽  
Philosophy Of Science ◽  
History Of Philosophy ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Analytical Philosophy ◽  
Wide Range ◽  
History Of ◽  
State Educational

The textbook is a sequential course in philosophy. The questions of the philosophy of science and the history of philosophy, ontology, epistemology, ethics and aesthetics are presented. The course is based on the achievements of analytical philosophy, phenomenology, hermeneutics, post-structuralism and other major philosophical trends of our time. The theory of conceptual transduction is used. Special attention is paid to the connection of philosophy with the technical sciences. The course is carefully verified in didactic terms. Each paragraph ends with conclusions. The textbook includes questions and tasks, tests, references, and recommendations to students. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, especially future technical specialists. It is of interest to a wide range of readers.

Structures and electrical equipment for high-speed ground transport

2021 ◽  
Author(s):  
Andrey Evstaf'ev ◽  
Aleksandr Maznev ◽  
Dmitriy Pegov ◽  
Anton Sychugov ◽  
Vitaliy Vasil'ev
Keyword(s):  
High Speed ◽  
Electrical Equipment ◽  
Rolling Stock ◽  
Federal State ◽  
Educational Standards ◽  
Railway Transport ◽  
Operation And Maintenance ◽  
High Speed Trains ◽  
History Of ◽  
State Educational

The issues of the history of the development of high-speed transport, the principles of operation and the device of mechanical and electrical equipment, the features of maintenance and operation of modern high-speed trains are considered. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students of railway transport universities studying in the specialty "Rolling Stock of railways" and the direction "Electric power and electrical Engineering", and can also be useful for engineering and technical workers associated with the operation and maintenance of high-speed trains.

Intelligent technologies in unmanned systems

2021 ◽  
Author(s):  
Valentina Gvozdeva
Keyword(s):  
Data Management ◽  
Intelligent Control ◽  
Federal State ◽  
Unmanned Systems ◽  
Educational Standards ◽  
Universities And Colleges ◽  
History Of Development ◽  
History Of ◽  
Basic Concepts ◽  
State Educational

The textbook discusses the work on the application of intelligent technologies in unmanned systems. A description of the research methodology is given, the results of the work carried out, as well as their interpretation are presented. The basics of managing intelligent unmanned systems are studied. The basic concepts and definitions, the history of development, and the basics of data management in unmanned systems are described. The main methods and models used in intelligent unmanned systems are presented. The issues of data management in unmanned systems of various types of activities are considered. Meets the requirements of the federal state educational standards of higher education of the latest generation. For training students of universities and colleges in specialties involving the study of disciplines related to intelligent control in unmanned systems.

Philosophy (with case problems)

2021 ◽  
Author(s):  
Timur Mahamatov
Keyword(s):  
Higher Education ◽  
Critical Thinking ◽  
Graduate Students ◽  
Undergraduate Students ◽  
History Of Philosophy ◽  
Federal State ◽  
Educational Standards ◽  
Fields Of Study ◽  
History Of ◽  
State Educational

The textbook describes the history of philosophy, based on the generalization of the latest achievements of philosophical knowledge, the main sections of the theory of philosophy are covered in a new way, and the appendix contains cases that contribute to consolidating the knowledge gained on the history of philosophy and form independent and critical thinking among undergraduate students. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is recommended to undergraduate students of various fields of study and undergraduates, graduate students, teachers, as well as anyone interested in philosophical science.

Veterinary and sanitary examination

2020 ◽  
Author(s):  
Boris Usha ◽  
Cholponkul Avylov ◽  
Igor' Glamazdin ◽  
Al'bert Kunakov ◽  
Valentina Urban ◽  
...  
Keyword(s):  
Higher Education ◽  
Infectious Diseases ◽  
University Students ◽  
Federal State ◽  
Educational Standards ◽  
Meat Processing ◽  
History Of ◽  
State Educational

The article presents a material on veterinary and sanitary expertise in the processing of livestock at meat processing enterprises of various types in the most important infectious, parasitic and non-infectious diseases. The history of the national veterinary and sanitary examination is briefly described. Meets the requirements of the Federal state educational standards of higher education of the latest generation. For University students studying in the field of Veterinary and sanitary expertise", as well as for students of the FPC, veterinary specialists and technologists."

Data management in transport systems

2020 ◽  
Author(s):  
Valentina Gvozdeva
Keyword(s):  
Higher Education ◽  
College Students ◽  
Data Management ◽  
Transport Systems ◽  
Federal State ◽  
Educational Standards ◽  
History Of Development ◽  
History Of ◽  
Basic Concepts ◽  
State Educational

Topics on the theoretical and practical foundations of data management, primarily in transport, are presented. They are devoted to the basic concepts and definitions, the history of development, and the basics of data management in transport systems. The main methods and models of data management are presented. The issues of data management in the systems of various types of transport: water, rail, road, air, pipeline, as well as specialized and non-traditional ones are considered. Meets the requirements of Federal state educational standards of higher education of the latest generation. For training University and College students in specialties involving the study of disciplines related to data management in information and transport systems.

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