Marketing: creating and communicating consumer value

2019 ◽  
Author(s):  
Лариса Данченок ◽  
Larisa Danchenok ◽  
Алексей Мешков ◽  
Aleksey Meshkov ◽  
Борис Мусатов ◽  
...  
Keyword(s):  
Higher Education ◽  
Relevant Literature ◽  
Marketing Research ◽  
Federal State ◽  
Modern Theory ◽  
Tourism Marketing ◽  
Economic Trends ◽  
Marketing Activities ◽  
Marketing Service ◽  
State Educational

The textbook was prepared by the team of authors of the first Russian Department of marketing of Plekhanov Russian University of Economics. The textbook combines modern theory, applied aspects and practice of marketing, reflects important modern economic trends that affect business and marketing activities: the need to implement a relational approach, the importance of environmental factors, social responsibility of marketing, changes occurring in connection with the development of the digital economy, the adaptation of marketing activities in the Internet environment, social media, when using mobile applications marketing. Each Chapter of the textbook contains a mini-case, tasks and questions for repetition, as well as a list of recommended relevant literature, diagrams, tables, drawings, calculation tasks. Meets the requirements of the Federal state educational standards of higher education of the last generation. Students of educational institutions of higher education, studying in the areas of bachelor's degree "Management" and "Economics", profile " Marketing»; students and undergraduates studying special marketing disciplines: "Banking marketing", "Internet marketing", "Marketing of small and medium-sized businesses", "Marketing research", "Marketing communications", "Marketing planning and audit", "tourism Marketing", "service Marketing", "international marketing", "Marketing in industries and spheres of activity", "non-Commercial marketing", "Fundamentals of strategic marketing", "consumer Behavior", "Industrial marketing", "Trade marketing", " Pricing and distribution policy»; as well as graduate students, teachers, business practitioners and marketers.

Marketing in public catering

2021 ◽  
Author(s):  
Ekaterina Grigoryan ◽  
Elena Sokolova ◽  
Galiya Pikanina
Keyword(s):  
Marketing Research ◽  
Bachelor's Degree ◽  
Marketing Management ◽  
Federal State ◽  
Educational Standards ◽  
Management Skills ◽  
Marketing Activities ◽  
Public Catering ◽  
Product Technology ◽  
State Educational

The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.

Descriptive geometry: Designing surfaces

2021 ◽  
Author(s):  
Nikolay Sal'kov
Keyword(s):  
Higher Education ◽  
Geometric Design ◽  
Descriptive Geometry ◽  
Federal State ◽  
Educational Standards ◽  
Fields Of Study ◽  
Level Of Knowledge ◽  
Frame Method ◽  
State Educational

In the textbook, in addition to the geometric design of surfaces, the elements of analytical and parametric geometries are proposed that contribute to the design and bring the result to a higher level of knowledge, as well as a frame method for designing surfaces. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of the specialties "Architect" and " Designer of the architectural environment "(qualifications "bachelor", "specialist", "master"). It may be useful for students of other fields of study.

Foreign economic activity: taxation, accounting, analysis and audit

2021 ◽  
Author(s):  
Elena Burdenko ◽  
Elena Bykasova ◽  
Oksana Kovaleva
Keyword(s):  
Higher Education ◽  
Economic Activity ◽  
Point Of View ◽  
Federal State ◽  
Educational Standards ◽  
Complete Development ◽  
State Educational ◽  
Real Practice

The textbook deals with the problems of conducting foreign economic activity from the point of view of taxation, accounting, analysis, audit, application of Russian and international legislation regulating this type of activity. All theoretical provisions are analyzed on the example of practical situations that arise in real practice. The presented theoretical material and practical situations are designed to help master the conduct of foreign economic activity. The textbook contains diagrams, tables of typical operations, sample documents, verification tests on each topic, practical tasks and applications of the necessary documents for a more complete development of the discipline. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors, undergraduates, postgraduates studying in economic programs and studying foreign economic activity in depth, the textbook will also be useful for teachers of economic faculties of universities and practitioners.

Machine repair technology

2021 ◽  
Author(s):  
Sergey Strebkov ◽  
Andrey Sahnov
Keyword(s):  
Higher Education ◽  
Federal State ◽  
Educational Standards ◽  
Machine Repair ◽  
Technological Processes ◽  
Repair Technology ◽  
Machine Parts ◽  
State Educational

The tutorial discusses the technological processes of remontamashin, contains elements of the design of technological processes for the restoration of parts and assembly units, describes ways to restore the main defects of machine parts. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students in the direction of training 35.03.06 "Agroengineering".

Actual problems of municipal law in Russia

2021 ◽  
Author(s):  
Al'fiya Akmalova
Keyword(s):  
Higher Education ◽  
Professional Education ◽  
Research Work ◽  
Educational Institutions ◽  
Federal State ◽  
Municipal Law ◽  
State Educational ◽  
The University ◽  
Independent Work ◽  
Improvement Of Legislation

The actual problems of municipal law in Russia are considered taking into account the peculiarities of master's degree training at the university, which provides for both the presence of a system of students with certain knowledge in the field of jurisprudence, including the main institutions of municipal law, and their significant focus on research work. Special attention is paid to the consideration of the main amendments and additions to the current legislation on local self-government, discussions that accompany the improvement of legislation and law enforcement practice. The electronic educational and methodological appendix to the textbook includes an approximate work program and educational and methodological materials for independent work on the study of the discipline, as well as lectures and presentations. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the field of training 40.04.01 "Jurisprudence", as well as for graduate students, students of the system of additional professional education and teachers, all those who are interested in the problems of the development of municipal law, the theory of local self-government and the practice of state and municipal management.

Tax audit

2021 ◽  
Author(s):  
Marina Bogdanova
Keyword(s):  
Higher Education ◽  
Educational Institutions ◽  
Federal State ◽  
Institutions Of Higher Education ◽  
Educational Standards ◽  
Self Study ◽  
Tax Audit ◽  
State Educational

The textbook is prepared in accordance with the curriculum for the discipline "Tax Audit". It reveals the basics of tax audit in accordance with the methodology of the audit of calculations with the budget for taxes and fees, contains recommended methods of auditing basic taxes, practical tasks, a list of recommended literature for self-study of the discipline and topics for abstracts. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education, studying in the areas of training 38.04.01 and 38.03.01 "Economics".

BASIC APPROACHES TO THE HIGHER EDUCATION FEDERAL STATE EDUCATIONAL STANDARD OF GENERATION 3 ++ IN SPECIALTY “FIRE SAFETY”

2021 ◽  
Vol 4 ◽  
pp. 82-86
Author(s):  
Seferyan E. ◽  
Keyword(s):  
Higher Education ◽  
Fire Safety ◽  
Professional Activity ◽  
Federal State ◽  
Ministry Of Education ◽  
Normative Documents ◽  
Educational Standard ◽  
Empirical Level ◽  
Basic Approaches ◽  
State Educational

Purpose. The article analyzes the normative documents of the Ministry of Education and Science and the Ministry of Labor, which underlie the development of the basic educational curriculum for the new Federal State Educational Standard 3 ++ majoring in 20.05.01 “Fire safety”. The types of professional activity in the specified specialty are considered, the range of tasks is outlined when introducing an independent assessment of qualifications into the institute system of specialists training. The principle has been determined, which, if not observed, will result in the unbalancing of specialist program. Methods. Theoretical level methods were used within the framework of the research, in particular, analysis, as well as methods of the empirical level – description, comparison and testing. Findings. The research resulted in the development of a scheme for a two-stage education system in the implementation of the Federal State Educational Standard of Higher Education 3 ++, and the direction of specialization for a specialist program has been determined as well. Research application field. The results obtained will help to further develop the main professional educational curricula of a specialist program in two areas, in which graduates will be equally in demand. Conclusions. Taking into account the above said, the study will progress in developing a separate specialist program, aimed at the needs of the labor market in the field of fire safety (engineering, preventive and managerial personnel of the services providing fire safety in an organization).

Control and audit. Workshop

2021 ◽  
Author(s):  
Nazirhan Gadzhiev ◽  
Sergey Konovalenko ◽  
Ruslan Kornilovich ◽  
Mihail Trofimov
Keyword(s):  
Higher Education ◽  
Economic Security ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Educational Organizations ◽  
Fixed Assets ◽  
Operations Control ◽  
The Russian Federation ◽  
State Educational

The workshop contains situational tasks and practical tasks on the main chapters of the discipline. The presented tasks, tests and practical situations reveal the specifics of the discipline on such problematic issues as control and audit of operations with cash and securities, control and audit of operations with fixed assets and intangible assets, control and audit of settlement and credit operations, control and audit of financial results and the use of profits. Meets the requirements of the federal state educational standards of higher education of the latest generation. For cadets, students of the specialty 38.05.01 "Economic Security", studying in higher educational institutions, including educational organizations of the Ministry of Internal Affairs of the Russian Federation.

Application of the CLIL approach in teaching ESP as part of the expansion of Russian education (MGIMO experience)

2021 ◽  
pp. 60-74
Author(s):  
Anna L. Morozova ◽  
Tatyana A. Kostyukova
Keyword(s):  
Higher Education ◽  
International Education ◽  
English Language ◽  
Innovation System ◽  
Federal State ◽  
The European Union ◽  
Educational Standard ◽  
Russian Higher Education ◽  
State Educational ◽  
Russian Education

The expansion of Russian education is now recognized as one of the newest challenges facing the modern system of Russian higher education in the framework of the implementation of the strategies “National Innovation System” and “Priority 2030”. In this regard, the experience of MGIMO, which established its first foreign branch in Tashkent, the Republic of Uzbekistan, in 2018, is interesting. The purpose of this research is to study the effectiveness of the introduction of CLIL elements in ESP training within the framework of spreading the influence of Russian education on the example of MGIMO-Tashkent. We consider the key requirements of the Federal State Educational Standard of Higher Education currently being implemented in domestic universities in the field of training 40.03.01 “Law”, furthermore, since we are dealing with an international education, we rely on the concept of European competencies, initially adopted in 2001 by the European Union (with subsequent amendments). We consider such concepts as: CLIL, ESP, EMI, cultural approach and conducted a brief analysis of their content. The accumulated experience of using CLIL and cultural approaches as the most progressive approaches to the implementation of education within the framework of the expansion of Russian higher education and the subsequent transition to EMI is analyzed. We present the English Language Department experience in the field of teaching ESP at MGIMO on the application of the CLIL approach as part of the expansion of Russian education (2nd semester of 2020/2021 of academic year).

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