Introduction to Territory Marketing

2021 ◽  
Author(s):  
Vera Aleshnikova
Keyword(s):  
Bachelor's Degree ◽  
Self Control ◽  
Digital Marketing ◽  
Federal State ◽  
Practical Skills ◽  
Educational Standards ◽  
Consulting Firms ◽  
Marketing Activities ◽  
State Educational ◽  
Management Students

The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.

Documentation of business operations and accounting of the organization's property

2020 ◽  
Author(s):  
Marina Akat'eva
Keyword(s):  
Professional Education ◽  
Financial Services ◽  
Entire Range ◽  
Self Control ◽  
Educational Institutions ◽  
Federal State ◽  
Practical Skills ◽  
Educational Standards ◽  
Business Operations ◽  
State Educational

The textbook covers the entire range of issues of documenting business operations and accounting for the organization's property, taking into account current regulations and legislation. The textbook allows you not only to understand the essence of documenting business operations and accounting for the organization's property, but also to develop practical skills on these issues. The presentation of the material is illustrated by structural and logical diagrams, generalizing analytical tables, and many practical examples. In order to consolidate knowledge, self-control questions and test tasks are provided at the end of each Chapter. Meets the requirements of the Federal state educational standards of secondary professional education of the latest generation. The textbook is aimed at students in the specialty 38.02.01 "Economics and accounting (by industry)", as well as teachers of economic educational institutions of secondary vocational education, specialists of economic and financial services organizations, auditors.

Marketing in public catering

2021 ◽  
Author(s):  
Ekaterina Grigoryan ◽  
Elena Sokolova ◽  
Galiya Pikanina
Keyword(s):  
Marketing Research ◽  
Bachelor's Degree ◽  
Marketing Management ◽  
Federal State ◽  
Educational Standards ◽  
Management Skills ◽  
Marketing Activities ◽  
Public Catering ◽  
Product Technology ◽  
State Educational

The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.

Demographics

2021 ◽  
Author(s):  
Valeriy Yulinov ◽  
Natal'ya Patrusheva ◽  
Boris Kochurov
Keyword(s):  
Bachelor's Degree ◽  
Educational Institutions ◽  
Federal State ◽  
Degree Programs ◽  
Educational Standards ◽  
Natural Reproduction ◽  
Municipal Management ◽  
State Educational ◽  
Population Demographic ◽  
Demographic Policy

The textbook covers the main sections of the course "Demography": the object, subject and methods of demography, connection with other sciences; sources of data on the population; the main types and factors of population movement, modes of natural reproduction of the population; migration and reproduction of the population; demographic, ethnic and religious structure of the population; demographic policy of the state. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions studying under the bachelor's degree programs 38.03.04 and master's degree programs 38.04.04 in the direction of "State and Municipal Management", as well as for all those interested in demographic problems and their solution.

Special problems of psychological counseling

2021 ◽  
Author(s):  
Ol'ga Andronnikova
Keyword(s):  
Higher Education ◽  
Counseling Psychology ◽  
Self Control ◽  
Federal State ◽  
Counseling Skills ◽  
Educational Standards ◽  
Psychological Counseling ◽  
State Educational ◽  
Independent Work ◽  
Methodological Difficulties

The textbook provides information and the necessary methodological assistance for the formation of professional competencies in the field of consulting practice. It includes a set of information on various special issues of psychological counseling, sections of the course "Counseling Psychology", "Training of counseling skills", "Special problems of psychological counseling". The guidelines, the main theoretical ideas of the lecture course, tasks for performing independent work by students and self-control, exercises for developing skills are given. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students studying in the psychological specialties of the master's degree, and beginning practical work of psychological consultants who experience methodological difficulties in determining the specifics and structure of counseling for various psychological problems.

Basics of flexography

2021 ◽  
Author(s):  
Rostislav Moginov ◽  
Ekaterina Nadirova ◽  
Yaroslav Dmitriev
Keyword(s):  
Higher Education ◽  
Bachelor's Degree ◽  
Practical Work ◽  
Federal State ◽  
Educational Standards ◽  
Printing Technology ◽  
Flexographic Printing ◽  
State Educational ◽  
Printing Processes

The textbook deals with the theoretical and practical issues of flexographic printing technology. Much attention is paid to prepress and printing processes. Data on the adhesion of flexographic inks are presented, and theoretical and practical issues affecting the quality of printing are presented. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for teaching students of higher education institutions in the discipline " Flexographic printing technology "in the direction of bachelor's degree 29.03.03 and master's degree 29.04.03" Technology of printing and packaging production", can be used in practical work by specialists of printing enterprises and publishing organizations.

Clinical endocrinology of children and adolescents: in 2 parts Part 2

2021 ◽  
Author(s):  
Yuliya Samoylova ◽  
Oksana Oleynik ◽  
Mariya Matveeva ◽  
Irina Vorozhcova ◽  
Margarita Kovarenko ◽  
...  
Keyword(s):  
Higher Education ◽  
Education System ◽  
Professional Education ◽  
Clinical Endocrinology ◽  
Self Control ◽  
Federal State ◽  
Educational Standards ◽  
Pediatric Endocrinology ◽  
Pathological Conditions ◽  
State Educational

The textbook highlights the main pathological conditions in pediatric endocrinology, as well as their diagnosis and treatment. The materials for self-control and situational tasks are given. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students, students of the postgraduate professional education system, pediatric endocrinologists, pediatricians, endocrinologists, internists and general practitioners.

Automation of technological processes and production. Introduction to the specialty

2021 ◽  
Author(s):  
Vitaliy Vinogradov ◽  
Aleksandr Cherepahin
Keyword(s):  
Mechanical Engineering ◽  
Bachelor's Degree ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Original Design ◽  
Technological Processes ◽  
Automation Equipment ◽  
State Educational ◽  
Production Automation

The textbook considers the stages of development of technology, mechanical engineering and production automation as the basis for designing technological machines and complexes. Examples of original design solutions for automation equipment and, in general, for modern technological complexes in mechanical engineering are given. Meets the requirements of the latest generation of federal state educational standards. It is intended for students of higher educational institutions studying in the bachelor's degree program 15.03.04 "Automation of technological processes and production".

Supply and sales

2022 ◽  
Author(s):  
Gennadiy Antonov ◽  
Ol'ga Ivanova ◽  
Valeriy Tumin ◽  
Anton Bodrenkov ◽  
Petr Kostromin
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Federal State ◽  
Advanced Training ◽  
Educational Standards ◽  
University Teachers ◽  
Management Quality ◽  
Consulting Firms ◽  
Municipal Management ◽  
State Educational

The textbook discusses theoretical, methodological and practical issues related to the activities of such important areas in the life of any organization as supply and sales. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for undergraduate and graduate students studying in the areas of training "Management", "Economics", "State and Municipal Management", "Quality Management", "Housing and communal infrastructure", "Trade", as well as in engineering, technological and other areas and specialties providing for the study of disciplines of economic, organizational and managerial cycles; for graduate students, students of business schools and advanced training and retraining courses. It can be useful for university teachers, employees of research and consulting firms, managers and specialists of enterprises.

Physics. Manual for independent work of students of technical universities

2019 ◽  
Author(s):  
Александра Смык ◽  
Aleksandra Smyk ◽  
Галина Тимофеева ◽  
Galina Timofeeva ◽  
Татьяна Ткачева ◽  
...  
Keyword(s):  
Higher Education ◽  
Natural Science ◽  
Bachelor's Degree ◽  
Federal State ◽  
Educational Standards ◽  
Physical Problems ◽  
State Educational ◽  
Independent Work

The manual is intended for independent work of students of technical universities and other engineering universities associated with the mastery of the basic methods of solving physical problems. Meets the requirements of the Federal state educational standards of higher education of the last generation in the discipline "Physics" for natural science and technical areas of bachelor's degree. It can be used both by students for self-preparation and development of a course of physics, and by teachers for preparation for occupations, and also by all interested in physical bases of natural science.

The analysis of activity of economic entities

2020 ◽  
Author(s):  
Elena Gerasimova
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Economic Analysis ◽  
Systematic Approach ◽  
Self Control ◽  
Federal State ◽  
Educational Standards ◽  
Economic Activities ◽  
State Educational

The textbook comprehensively covers the main aspects of the analysis financially-economic activities of the organization, the article reveals theoretical and methodological foundations of the analysis of activity of economic subjects. Consists of three interrelated sections that reveal the complex and systematic approach to the economic analysis. The practical part of the tutorial includes exercises, questions and tasks for self-control. Meets the requirements of Federal state educational standards of higher education of the last generation. For students enrolled in directions of preparation of bachelors 38.03.01 "Economics" and 38.03.02 "Management". Can be used by specialists in the field of analysis of activity of the organizations, students and graduate students of economic direction of training. Also will be useful to all interested in the problems of analysis of activity of economic subjects.

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