Adapting the Swedish Experience of Corporate Culture Management to Russian Branches on the Example of «Daniel Wellington LLC»

Author(s):  
E. Hoholeva ◽  
E. Zaharova

The corporate culture of an organization plays an important role in the personnel management system. Its influence is especially important in branches that operate in another country. The article examines the Swedish experience of corporate culture management and the possibility of its adaptation to Russian branches on the example of the organization "Daniel Wellington". The article contains a study to identify the difficulties in applying the corporate culture of the brand of the founding country to the Russian reality. The reasons that can hinder the implementation are identified, and the readiness of the Russian brand staff for possible changes is determined. The Russian and Swedish corporate cultures of the brand are compared. The current attitude of employees to the use of online platforms used for the exchange of experience is revealed.

Author(s):  
Svitlana Amelina ◽  
◽  
Serhii Kubitskyi ◽  

The article deals with the phenomenon of corporate culture, which is one of the most effective elements of the personnel management system. Corporate culture is interpreted as a factor in the formation of a loyal attitude of employees to the company and the creation of a positive image of the company. It focuses on the main element of corporate culture - values, which are the driving force that encourages employees of the company to be more productive in its favor. The essence of corporate culture is analyzed in the context of E. Shain's three-level model. It is noted that the manifestations of corporate culture at different levels cannot always be clearly distinguished, but their certain complex effects can be observed. It has been determined that in order to implement all three levels of corporate culture, it is necessary to create a model of corporate policy, introduce personnel management and cooperation based on partnership, make it possible to comprehensively inform and open communication, promote continuous training of personnel. Considering the corporate culture as an element of the personnel management system, the authors identified the spheres of influence on personnel: personnel selection, personnel distribution, internal socialization of employees, basic personnel training and professional development, personnel motivation. It was determined that the corporate culture performs several functions: increasing the motivation of employees, making them feel like they are involved in a common cause, avoiding conflict situations, promoting the establishment of positive interpersonal relationships within the company, mobilizing employees to realize the values of the company, and therefore, fulfill their professional tasks with greater efficiency. The corporate culture creates a sense of security and support among employees, contributes to their more productive activities.


Author(s):  
Е.С. Космодемьянова

В статье исследуется тема разработки многофункциональной автоматизированной системы эффективного управления персоналом бухгалтерской службы банка с применением экономико-математического моделирования. The article studies the creating of the multifunctional automated personnel efficient management system of bank’s accounting staff based the economic and mathematical modeling. The author describes the relevance and feasibility of this task due to technological transformation of accountant functions.


2021 ◽  
Author(s):  
Ольга Александровна Булавко

Рассматривается сущность, виды корпоративного обучения, значимость в системе управления персоналом предприятия. The essence, types of corporate training, the significance in the personnel management system of the enterprise are considered.


2020 ◽  
pp. 17-20
Author(s):  
Mariana BORTNIKOVA ◽  
Nataliia PETRYSHYN ◽  
Yuliia CHYRKOVA

Introduction. The implementation of progressive methods of human resource management is one of the most important vectors of enterprise development. The success of a business directly depends on how professional and responsible employees represent the company, how motivated they are and strive to apply management strategies in life, achieve the set goals and ensure results. The purpose of the paper is to form a toolset for human resource consulting as a factor of increasing the efficiency of personnel management in enterprises. Results. HR consulting is aimed at diagnosing the correspondence of professional and personal competencies of management personnel, improving the organizational structure and corporate culture of the enterprise, solving current problems related to improving production performance, and enhancing employee motivation. HR consulting is aimed at implementing policies in the field of personnel management based on the application of such fields as: HR audit, HR planning, HR strategy development, corporate culture formation, HR potential assessment, establishment of a motivation system, HR administration, improvement of the HR management system efficiency. Attracting external consultants to the personnel management system involves the formation and systematization of key tools for the implementation of personnel consulting, namely: coaching, recruiting, outsourcing, training, headhunting. The technology for the personnel consulting implementation at enterprises involves the realization of the following stages: pre-design, design, implementation and support. At each of the stages presented, the clarification and expansion of the functionality of the personnel consulting implementation takes place. Conclusion. People are an important element of business and the main source of its development. The correct personnel selection enriches the team with talented specialists of the required personal qualities, professional knowledge and skills. To improve staffing, the enterprise should search for employees both in the internal and external labor markets, combine various methods of personnel selection, and apply technologies of borrowed labor.


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