scholarly journals Customers’ Intention to Recommend Takeaway Food during COVID-19 Pandemic

2021 ◽  
Vol 25 (3) ◽  
pp. 85-100
Author(s):  
Yulia Yeni ◽  
Vera Pujani ◽  
Laura Syahrul
Keyword(s):  
Health Risk ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
The United States ◽  
Self Report ◽  
Research Findings ◽  
Quality Risk ◽  
Psychological Risk ◽  
The Relationship

Purpose: The aim of this study is to predict perceived risk and consumer willingness in recommending takeaway food from restaurant served in buffet style.                           Methodology/Approach: This study used an online survey of 170 consumers who were selected based on purposive sampling method. The research questionnaire was adapted from previous research. The data were analysed using Structural Equation Modelling (SEM), with Smart PLS. Findings: The research findings show that health risk and psychological risk have a positive effect on intention to recommend takeaway food. Meanwhile, quality risk and trust have no effect on intention to recommend takeaway food. In addition, psychological risk and quality risk have no effect on trust. This study also shows that trust does not function as a mediator of the relationship between health risk, psychological risk, quality risk, trust, and intention to recommend. Research Limitation/Implication: This study only uses a self-report questionnaire by customers. For further research, to enrich the discussion, it is recommended to use interviews or FGD. In addition, this study only uses three risk variables. For the future, it is advisable to add other risk variables. Originality/Value of paper: In other countries such as China, Korea and the United States, related research has been carried out, however for the context of RM Padang which is unique with all the menus served (Buffet) on the visiting customers’ table has not been found in literature.

scholarly journals When altruists cannot help: The influence of altruism on mental health during COVID-19 pandemic

2020 ◽  
Author(s):  
Yi Feng ◽  
Dan Dong ◽  
Min Zong ◽  
Zhizun Yang ◽  
Zhihong Qiao
Keyword(s):  
Mental Health ◽  
Depressive Symptoms ◽  
Negative Affect ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Depression Scale ◽  
Well Being ◽  
Self Report ◽  
Valuable Insight

Abstract Background The positive predictive effect of altruism on physical and psychological well-being has been extensively demonstrated in previous studies, but few studies have examined the effect of altruism on negative mental health outcomes when altruists cannot perform altruistic behaviors. This study explored the influence of altruism on negative affect and mental health (anxiety and depression) during the outbreak of the COVID-19 pandemic, when people self-isolated at home in China.Method: College students were recruited via a cross-sectional online survey during the outbreak of COVID-19 in China. Self-reported perceived risk, altruism, negative affect, anxiety and depressive symptoms were measured using the Self-Report Altruism Scale (SRA), the Positive and Negative Affect Schedule (PANAS), the 7-item Generalized Anxiety Disorder Scale (GAD-7) and the 9-item PHQ depression scale (PHQ-9). A structural equation model was used to analyze the mediating and moderating effects on mental health.Results The final sample comprised 1346 Chinese participants (Mage = 19.76 ± 2.23 years, 73% female). Overall, the higher risk people perceived, the more negative affect they exhibited (β = 0.16, p < .001); thus, the more anxious and depressed they felt (β = 0.134, p < .001), but this relationship between risk perception and negative affect was moderated by altruism. Paradoxical to previous studies, the increase in negative affect associated with increased perceived risk was pronounced among individuals with high altruism ( t = 7.68, p < .001).Conclusions Individuals with high altruism exhibited more negative affect, indirectly increasing their anxiety and depressive symptoms. The findings enrich the theory of altruism and provide valuable insight into the influence of altruism on mental health during the COVID-19 outbreak.

scholarly journals From e-Commerce Overall Quality to e-Loyalty: A Purchase-centred Framework

2020 ◽  
Vol 5 (1) ◽  
pp. 86
Author(s):  
Fakri Fandy Nur Azizi ◽  
Ismiarta Aknuranda ◽  
Herman Tolle
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Research Findings ◽  
Customer's Loyalty ◽  
The Relationship ◽  
Percent Response Rate

The e-commerce market becomes one of the markets with the most promising growth. A number of studies on e-commerce have been investigated, but only a little attention is paid to the factors that may create e-commerce customer loyalty, even though customer loyalty is one of the primary keys to improve the performance of e-commerce businesses. This research offers a conceptual model focused on purchases to investigate the factors that affect customer's loyalty and when it is formed. Specifically, this paper intends to examine the relationship between the e-commerce overall quality on the perceived usefulness, perceived value, satisfaction and trust. This paper also verifies the relationship between perceived usefulness, perceived value, satisfaction and trust in the e-loyalty. The method of online survey is used for the data collection. From 1457 of the distributed questionnaires, 960 were completed and returned, resulted 65.8 percent response rate. The data is then analyzed using the Structural Equation Modeling (SEM) method. The research findings contribute to filling the knowledge gap regarding the defining factors of customer loyalty which may help the e-commerce provider in developing e-loyalty to increase e-commerce profitability.

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Massoud Moslehpour ◽  
Alaleh Dadvari ◽  
Wahyudi Nugroho ◽  
Ben-Roy Do
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Content Type ◽  
Research Findings ◽  
The Relationship

PurposeThe present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers’ purchase intentions of Indonesian airline products and services. We propose a research framework to empirically test the influence and interaction of factors, including entertainment (ENT), and interaction (INT) through the effect of trust (TR), and perceived value (PV) as mediators on purchase intention (PI).Design/methodology/approachThe study employs an online survey to collect data. We collect 301 qualified questionnaires and employ structural equation modeling (SEM) to test the proposed model. The research findings enrich our understanding of the mediating role of TR and PV. Trust and perceived value significantly mediate the relationship between SMM factors and PI during initial stages of decision-making toward purchasing airline products and services.FindingsResearch findings provide support for most hypotheses regarding the significant influence of the variables proposed in the model. Furthermore, trust mediates the relationship between two of the SMM factors (INT and ENT) and purchase intention. Notably, perceived value mediates the link between entertainment and purchase intention.Originality/valueThis study successfully offers a model to examine the influence of social media marketing on Indonesian consumers’ purchasing intentions of airline products and services. Social media marketing components progressively impact the fundamentals of purchase intention, creating a new marketing communication style. These changes generate new opportunities and challenges for companies. This study provides a better understanding of how social media factors influence Indonesian consumers’ initial decision to purchase airline products and services.

scholarly journals The effect of perceived risk of COVID-19 on anxiety: Developing a Scale

2020 ◽  
Vol 7 ◽  
Author(s):  
Erkan Ari ◽  
Veysel Yilmaz ◽  
İnci Arikan
Keyword(s):  
Health Risk ◽  
Perceived Risk ◽  
Structural Equation ◽  
Perceived Health ◽  
Proposed Model ◽  
Test Of Hypotheses ◽  
Unit Increase ◽  
Fear And Anxiety ◽  
The Relationship ◽  
Reliable Scale

Background: The emergence of COVID-19 and its pandemic nature have increased fears and anxieties that have led to stigmatization worldwide. This fear and anxiety are directly related to the rate of transmission of the disease, its invisible presence in the environment, its spread, morbidity and mortality. The aim of this study is to develop a data collection tool (a scale) which will evaluate perceived risk and anxiety of people living in Turkey regarding COVID-19, to propose a research model to describe the relationship between perception of risk and anxiety, and to form hypotheses.   Methods: The number of participants from each province of Turkey was determined by considering the number of COVID-19 positive cases in the provinces and their populations. The study was conducted between April 2020 with the participation of 661 individuals through a link created on the internet.   Results:The fit of the proposed model and the test of hypotheses were performed by using structural equation modelling. As a result of the study, it was determined that one unit increase in perceived health risk related to COVID-19 would lead to a 0.47 unit increase in anxiety, and one unit increase in perceived economic risk and inability to socialize would cause an increase of 0.18 and 0.15 units in anxiety, respectively. Conclusions: As a result of the study, it was determined that the variable that most affects people's anxiety is perceived health risk. COVID-19 scale can be used as a valid and reliable scale. It should be applied in larger and different sample groups.  

The relationship between two dimensions of felt trust and promotive voice behaviour: the motivational mechanisms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuwei Hao ◽  
Ping Han ◽  
Chaojing Wu
Keyword(s):  
Intrinsic Motivation ◽  
Structural Equation ◽  
Online Survey ◽  
Two Dimensions ◽  
Self Report ◽  
Equation Modeling ◽  
Content Type ◽  
Felt Trust ◽  
The Relationship ◽  
Promotive Voice

PurposeThe purpose of this paper is to investigate the motivational mechanisms of felt obligation and intrinsic motivation by which felt trust affects promotive voice behaviour and to differentiate the role of two dimensions of felt trust (i.e. felt reliance and felt disclosure).Design/methodology/approachSelf-report data were collected from 269 employees using a two-wave online survey with one-month intervals. A cross-lagged panel model and structural equation modeling were used to test the hypotheses.FindingsFelt reliance has a positive and significant effect on voice behaviour whereas felt disclosure does not. The relationship between felt reliance and voice behaviour is mediated by felt obligation and intrinsic motivation. Moreover, felt disclosure can indirectly affect voice behaviour through intrinsic motivation.Practical implicationsLeaders could make employees feel trusted to promote voice behaviour by allowing latitude and providing information at work. Exhibiting reliance through empowerment and delegation is superior to disclosing personal information.Originality/valueThis paper contributes to the felt trust literature by investigating whether and how felt trust affects voice behaviour and by differentiating two dimensions of felt trust.

scholarly journals Relationship between Internal Branding, Employee Brand and Brand Endorsement

2016 ◽  
Vol 12 (1) ◽  
pp. 95 ◽  
Author(s):  
Thamaraiselvan Natarajan ◽  
Senthil Arasu Balasubramaniam ◽  
Thushara Srinivasan
Keyword(s):  
United States ◽  
United States Of America ◽  
Structural Equation ◽  
Online Survey ◽  
The United States ◽  
Educational Institutions ◽  
Internal Branding ◽  
Brand Knowledge ◽  
The Impact ◽  
The Relationship

Efficient internal branding practices give service organisations competitive advantage. While the impact of internal branding on employees behaviours has already been examined by academicians and practitioners, its role in developing a favourable employee brand remains unexplored. This article aims to analyse the influence of internal branding activities on employees’ brand knowledge, commitment and employee brand in higher education institutions in India and United States of America. Further the relationship between employee brand and brand endorsement is also examined. Using an online survey, data were collected from the teaching faculty members of higher educational institutions in India (274 samples) and the United States of America (274 samples). The partial least squares structural equation modelling (PLS-SEM) results showed that internal branding influence employees’ knowledge, commitment and image of the brand. The results also proved that employee brand significantly influences employees’ brand endorsement in both countries. The administrators of the institutes in both countries should strengthen the internal branding activities by enhancing brand-centric rewards and promotions to motivate employees to deliver the desired brand image to students and other stakeholders. They must get feedback from employees at regular intervals to know their perception regarding the brand and its image to maintain favorable employee brand.

Green brand benefits and their influence on brand loyalty

2017 ◽  
Vol 35 (3) ◽  
pp. 425-440 ◽  
Author(s):  
Jialing Lin ◽  
Antonio Lobo ◽  
Civilai Leckie
Keyword(s):  
Brand Loyalty ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Brand Image ◽  
Content Type ◽  
Green Trust ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response. Additionally, the influence of a moderating variable (green perceived risk) on this formation process is examined. Design/methodology/approach Data were collected using an online survey administered to a consumer panel in China. Structural equation modelling was used to test the conceptual model. Findings The results demonstrate that the provision of utilitarian benefits and self-expressive benefits directly enhance the brand’s green image. Also, utilitarian benefits and green brand image have direct influences on green brand loyalty. Green perceived risk negatively moderates the relationship between utilitarian benefits and green brand image. Research limitations/implications This study extends previous research by examining the development of green brand image and investigating the moderating role of green perceived risk in this process. Also, this study enriches research on green brand and corporate branding by investigating the relationship between green brand image and brand loyalty. Originality/value Although previous research has examined how perceived benefits influence the development of corporate brand image, the issue has not been investigated from a green branding perspective. Moreover, the moderating role of green perceived risk in the formation of green brand image has not been explored, despite the concerns relating to greenwash which have been raised in several green brand studies. Finally, green brand image was found to be a strong antecedent of brand loyalty, besides the predominant elements of green trust and green satisfaction.

Understanding consumers’ purchase intention towards counterfeit luxury goods

2018 ◽  
Vol 30 (2) ◽  
pp. 495-516 ◽  
Author(s):  
Kian Yeik Koay
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Social Risk ◽  
Luxury Goods ◽  
Content Type ◽  
Integrated Research ◽  
Managerial Implications ◽  
Research Findings ◽  
Psychological Risk

Purpose Counterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that combines neutralisation theory and perceived risk theory to explain consumers’ purchase intention towards counterfeit luxury goods. Design/methodology/approach Of the 280 distributed questionnaires, 230 were returned. Rigorous data filtering was performed to remove problematic data, leaving 213 usable questionnaires for analysis. To validate the proposed hypotheses, PLS analysis (a variance-based structural equation modelling technique) was conducted using Smart-PLS. Findings The results showed that denial of responsibility, denial of victim, performance risk and social risk are significant predictors of consumers’ purchase intention towards counterfeit luxury goods. However, denial of injury, appeal to higher loyalties, condemnation of the condemners, as well as psychological risk and prosecution risks, were found to have no significant relationships with purchase intention towards counterfeit luxury goods. Originality/value The integrated model is useful in predicting consumers’ purchase intention towards counterfeit luxury goods. This study discusses the research findings and concludes with managerial implications and limitations.

KONFLIK DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 431-440
Author(s):  
Santi Retno Sari
Keyword(s):  
Leadership Style ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Managerial Practices ◽  
Research Findings ◽  
Job Levels ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

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