A Study of Sales Promotion, Brand Image and Perceived Value on Purchase Intention—A Case Study of Large-scale Stores

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

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The Effect of Retro Logo Attributes of Domestic Sports Brand on Brand Image, Brand Attitude and Purchase Intention: A Case Study of PROSPECS

Korean Journal of Sports Science ◽

10.35159/kjss.2019.08.28.4.451 ◽

2019 ◽

Vol 28 (4) ◽

pp. 451-462

Author(s):

Sang-Yoon Park

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Brand Attitude

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Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i3.7921 ◽

2020 ◽

Vol 4 (3) ◽

pp. 81

Author(s):

Luki Lukmanul Hakim ◽

Keni Keni

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Sampling Technique ◽

Purchase Intentions ◽

Brand Awareness ◽

Analysis Method ◽

Scale Method ◽

Customer Perceived Value ◽

Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

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The Effect of Service Quality and Brand Image of Overseas Direct Purchase on Perceived Value, Satisfaction and Purchase Intention

The e-Business Studies ◽

10.20462/tebs.2020.02.21.1.3 ◽

2020 ◽

Vol 21 (1) ◽

pp. 3-18

Author(s):

Boon Do Jeong ◽

Ji Hoon Kim

Keyword(s):

Service Quality ◽

Purchase Intention ◽

Brand Image ◽

Perceived Value

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Purchase Intention for a Private Label Brand : Direct Impact of Factors including Price Sensitivity , Understanding Brand , Image of Private Brands and Mental Image of Store : Case Study : Etka Chain Stores

Kuwait Chapter of Arabian Journal of Business and Management Review ◽

10.12816/0018300 ◽

2014 ◽

Vol 3 (7) ◽

pp. 417-426

Author(s):

Abdolhossein Karampour ◽

Bahareh Ahmadinejad

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Mental Image ◽

Private Label ◽

Price Sensitivity ◽

Direct Impact ◽

Chain Stores ◽

Private Brands

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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

IQTISHODUNA ◽

10.18860/iq.v1i1.5957 ◽

2019 ◽

Vol 1 (1) ◽

pp. 1-16

Author(s):

Dewi Rakhmawati ◽

Astrid Puspaningrum ◽

Djumilah Hadiwidjojo

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Negative Relationship ◽

Perceived Value ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Environmental Damage ◽

Green Trust ◽

The City

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

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INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT

International Journal of Entrepreneurship and Management Practices ◽

10.35631/ijemp.415002 ◽

2021 ◽

Vol 4 (15) ◽

pp. 23-41

Author(s):

Nahda Ihzaturrahma ◽

Nurrani Kusumawati

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Sales Promotion ◽

Brand Awareness ◽

Target Market ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Fashion Products ◽

Fashion Brand

Many young Indonesian entrepreneurs have opened clothing brands to introduce local fashion products that are not inferior to other well-known brands. Business owners are still confused about how they can increase brand awareness and brand image through effective information dissemination methods. This really affects several things in the business they have, such as sales, followers on social media, consumers, etc. Therefore, this research aims to identify Integrated marketing communications methods can affect brand awareness and brand image toward the purchase intention of local fashion products by using smart PLS analysis. This time, the object of the questionnaire this time is using a local brand from Dama Kara. Six hypotheses are proposed based on the needs you want to analyse and a quantitative approach was adopted with 215 respondents. This study confirmed that one of the most influential factors on purchase intention towards local fashion products is sales promotion, in which people will purchase local fashion products if they get many promotions that are offered from the local fashion brand they want to buy. According to the data processing results, there are two aspects that influence brand image and brand awareness: advertising and sales promotion. Thus, this finding highlights the need to analyse many local fashion brands in Indonesia more deeply and more specifically so that they can find out the problems that occur in each local fashion brand in Indonesia and get perspectives from various consumers from various local fashion brands. These findings from this research will be used as a recommendation for the Look at Me brand to develop a sustainable marketing strategy for the more specific Indonesian target market with methods from integrated marketing communication.

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The effects of the antecedents of service purchase intention in the context of monetary sales promotion

Acta Oeconomica ◽

10.1556/aoecon.64.2014.suppl.13 ◽

2014 ◽

Vol 64 (Supplement-2) ◽

pp. 177-197

Author(s):

Cheng-Chen Chiang

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Positive Impact ◽

Perceived Value ◽

Perceived Quality ◽

Sales Promotion ◽

Negative Effects ◽

Perceived Price ◽

Negative Effect ◽

Positive Effect

This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

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Prediksi Brand Equity Dan Perceived Value Terhadap Purchase Intention

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i3.9592 ◽

2020 ◽

Vol 2 (3) ◽

pp. 783

Author(s):

Richard Tan ◽

Herlina Budiono

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Sampling Method ◽

Brand Image ◽

Perceived Value ◽

Perceived Quality ◽

Brand Awareness ◽

Convenience Sampling

The purpose of this research is to examine whether 1) brand image can predict purchase intention of consumers Aice in West Jakarta.2) brand awareness can predict purchase intention of consumers Aice in West Jakarta.3) perceived quality can predict purchase intention of consumers Aice in West Jakarta.4) perceived value can predict purchase intention of consumers Aice in West Jakarta. Sample was selected using convenience sampling method amounted to 150 respondents at West Jakarta. The result of this study show that brand image has significant effect to predict purchase intention, brand awareness and perceived value have significant effect to predict purchase intention, and perceived quality has no significant effect to predict purchase intention. Tujuan dari penelitian ini adalah untuk menguji apakah 1) citra merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 2) kesadaran merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 3) persepsi kualitas dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 4) persepsi nilai dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling berjumlah 150 responden di Jakarta Barat. Hasil penelitian ini menunjukkan bahwa citra merek memiliki pengaruh signifikan untuk memprediksi niat pembelian, kesadaran merek dan persepsi nilai memiliki pengaruh signifikan untuk memprediksi niat pembelian, dan persepsi kualitas terbukti tidak mampu memprediksi niat pembelian.

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THE EFFECT OF CELEBRITY ENDORSMENT ON BRAND IMAGE AND TRUST BRAND AND IT'S IMPACT TO PURCHASEINTENTION CASE STUDY: OPPO SMARTPHONE

Business and Entrepreneurial Review ◽

10.25105/ber.v17i1.5228 ◽

2019 ◽

Vol 17 (2) ◽

pp. 183

Author(s):

Rowlan Takaya

Keyword(s):

Factor Analysis ◽

Purchase Intention ◽

Brand Image ◽

Brand Trust ◽

Celebrity Endorsement ◽

Future Studies ◽

Confirmatory Factor ◽

Test Use ◽

Program Version

The problem of this research investigates the importance of celebrity endorsment onThe brand image and brand trust towards of purchase intention on Oppo smartphone.The objectives of this research was analyzed the effect of celebrity endorsement to brand image, the effect of celebrity endorsement to brand trust, the effect brand image to purchase intention, the effect brand trust to purchase intention and the effect celebrity endorsement to purchase intention.The methodology of this research was survey research, where the instrument of this research is questioner. The population of this research is the citizen of Jakarta who knows the smartphone Oppo products. A sample of this research is 150 respondents using purposive sampling methode. Validity test of the instrument use Confirmatory Factor Analysis and the reliabilitas test use Alpha Cronbach technique. The methode analised with AMOS program version 22.0Finding and contribution in this research was celebrity endorsment positively affects the brand image and brand trust, brand image and brand trust positivily affects to purchase intention. Credibility is considered the most important characteristic of a brand and is a key focus of this research.Research limitations/ implication in this research was this research used a smartphone product to test the model and I collected data only from Jakarta. Such. A direct recommendation is that future studies should be conducted using a broarder consumer sampel to achieve generalizability and in another country may yield different result.

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