Unethical Marketing Research Practices in Nigeria : Manipulations in Marketing Reports

2016 ◽  
Vol 2 (12) ◽  
pp. 8-15 ◽  
Author(s):  
Okeke Adaora Florence ◽  
Kalu Alexanda Ogbonna Udu
Keyword(s):  
Marketing Research ◽  
Research Practices

The Marketing Research Practices of Nigerian Companies

2002 ◽  
Vol 3 (1) ◽  
pp. 81-107 ◽  
Author(s):  
Linus Osuagwu
Keyword(s):  
Marketing Research ◽  
Research Practices

Ethical Problems of Marketing Researchers

1984 ◽  
Vol 21 (3) ◽  
pp. 309-324 ◽  
Author(s):  
Shelby D. Hunt ◽  
Lawrence B. Chonko ◽  
James B. Wilcox
Keyword(s):  
Codes Of Conduct ◽  
Marketing Research ◽  
Top Management ◽  
Research Practices ◽  
Ethical Problems ◽  
Professional Codes ◽  
Research Questions ◽  
Almost All

Almost all studies on ethics in marketing research have focused on either delineating the responsibilities and obligations of researchers to respondents and clients or exploring whether various groups perceive certain marketing research practices to be ethical or unethical. The authors empirically examine four research questions: What are the major ethical problems of marketing researchers? To what extent do our professional codes of conduct address the major ethical problems of marketing researchers? How extensive are the ethical problems of marketing researchers? How effective are the actions of top management in reducing ethical problems of marketing researchers?

Marketing Research Practices and Problems in Japan

1961 ◽  
Vol 25 (4) ◽  
pp. 34-37 ◽  
Author(s):  
Junji Hirata ◽  
Akira Fukushima ◽  
Tsukuru Omuro ◽  
Masao Shiosaki ◽  
Katsuaki Takeda
Keyword(s):  
Marketing Research ◽  
Research Practices

On the Use of Marketing Research in the Emerging Economies

1964 ◽  
Vol 1 (4) ◽  
pp. 20-23 ◽  
Author(s):  
Harper W. Boyd ◽  
Ronald E. Frank ◽  
William F. Massy ◽  
Mostafa Zoheir
Keyword(s):  
Emerging Economies ◽  
Marketing Research ◽  
Research Practices ◽  
Underdeveloped Countries ◽  
Research Techniques

There is little evidence that marketing research is being used to any extent in underdeveloped countries. Obstacles and technical difficulties in applying research techniques in these countries are discussed, and it is shown that marketing research practices often cannot be exported without modification.

Attitudes of Marketing Executives toward Ethics in Marketing Research

1970 ◽  
Vol 34 (2) ◽  
pp. 46-52 ◽  
Author(s):  
C. Merle Crawford
Keyword(s):  
Social Problems ◽  
Marketing Research ◽  
Ethical Criticism ◽  
Research Practices ◽  
Marketing Executives

Social criticisms of marketing usually spare marketing research … the implication being that researchers pose neither important ethical nor social problems. Is this true? Are there no marketing research practices which might be subjected to ethical criticism? This article reports reactions of research directors and top marketing line executives to fourteen “situations” which occasionally occur in the field of research.

Marketing Research Practices and Problems in Japan

1961 ◽  
Vol 25 (4) ◽  
pp. 34 ◽  
Author(s):  
Junji Hirata ◽  
Akira Fukushima ◽  
Tsukuru Omuro ◽  
Masao Shiosaki ◽  
Katsuaki Takeda
Keyword(s):  
Marketing Research ◽  
Research Practices

scholarly journals The Importance of Marketing Research Practices on the Performance of Tanzanian Manufacturing SMEs.

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Dr. Upendo Brilliant Cornell Nyamanza ◽  
Keyword(s):  
Resource Constraints ◽  
Marketing Research ◽  
Dar Es Salaam ◽  
T Test ◽  
P Value ◽  
Research Information ◽  
Research Practices ◽  
Research Activities ◽  
Significant Difference ◽  
External Agents

Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally said to be behindhand in the execution of formal marketing research. This study, investigated the importance of marketing research practices on the performance of manufacturing SMEs in Dar es Salaam, Tanzania. Within quantitative method, an analyticalsurvey design was adopted and data was randomly collected from 200 SMEs using semi-structured questionnaire and analyzed using descriptive statistics, cross-tabulation, T-test, and regression analyses through SPSS software: 21 Findings confirm that the majority of manufacturing SMEs in Dar es Salaam do implement marketing research activities in unstructured way. However, an independent t-test reveal that a significant difference exists at 5% level with SMEs which adopts formal marketing research being more likely to grow (p-value = 0.009). Further, the majority of SMEs utilises marketing research information generated by external agents based on personal networks due to pressure from competitive environment and resource constraints. This way, there are no statistical and significant relationships between SMEs performance and the extent of utilising marketing research data generated by external agents at 5% level of chi-square statistics (Χ2 = 14.975; 4 d.f.). Consequently, the regression analysis indicates a significant value less than 0.05 with an adjusted R-square of 0.029. In lieu of this, the extent of executing marketing research activities are on average associated with the performance of SMEs. This is similar to the work of others (Ghouri, Khan, Malik, and Razzaq, 2011; McLarty, Pichanic, and Srpova, 2012) and the underlying theories of marketing by SMEs. The paper proposes a model that can be used to explain the influence of marketing research practices on the performance of SMEs. Also, some recommendations to policy design and marketing practioners including areas for further research are proposed.

HIPAA: Impact on Research Practices

ASHA Leader ◽  
2005 ◽  
Vol 10 (15) ◽  
pp. 8-27 ◽  
Author(s):  
Jennifer Horner ◽  
Michael Wheeler
Keyword(s):  
Research Practices

D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽  
2011 ◽  
Vol 7 (3) ◽  
pp. 88-95 ◽  
Author(s):  
Jose A. Martínez ◽  
Manuel Ruiz Marín
Keyword(s):  
Symbolic Dynamics ◽  
Scale Invariance ◽  
Rating Scales ◽  
Rating Scale ◽  
Marketing Research ◽  
Response Patterns ◽  
Measurement Scales ◽  
Improve Measurement ◽  
Entropy Measures ◽  
The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

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