Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

2021 ◽  
Author(s):  
Vibhanshu Abhishek ◽  
Jose A. Guajardo ◽  
Zhe Zhang
Keyword(s):  
Willingness To Pay ◽  
Business Model ◽  
Durable Goods ◽  
Business Models ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Rental Market ◽  
Rental Markets ◽  
Usage Rates

With peer-to-peer sharing of durable goods like cars, boats, and condominiums, it is unclear how manufacturers should react. They could seek to encourage these markets or compete against them by offering their own rentals. This work shows why the best business model depends on whether consumer usage rates vary or not. Contrary to what might be expected, this paper shows that manufacturers have an incentive to facilitate transactions of P2P rental markets in a large variety of cases. We find that when consumer variation in usage rates is intermediate, the manufacturer is surprisingly best off avoiding offering its own direct rentals option and instead, facilitating a peer-to-peer rental market where consumers can share among themselves. The reason for this is an effect unique to the sharing economy, the equalizing effect. The equalizing effect shows that peer-to-peer rentals uniquely make previously heterogeneous willingness-to-pay among consumers more similar, making it easier for the firm to discriminate between the higher- and lower-value consumers, thus allowing it to extract a higher portion of consumers’ surplus. Surprisingly, there are some cases where peer-to-peer rentals benefit the manufacturer, but consumers are hurt overall (though the lower-usage consumers do always benefit from the availability of peer-to-peer rentals).

Providers Versus Platforms: Marketing Communications in the Sharing Economy

2020 ◽  
Vol 84 (6) ◽  
pp. 22-38
Author(s):  
John P. Costello ◽  
Rebecca Walker Reczek
Keyword(s):  
Willingness To Pay ◽  
Business Models ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Consumer Perceptions ◽  
Marketing Communications ◽  
Marketing Managers ◽  
Individual Provider

Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using these models. The authors propose that features inherent to the P2P model lead consumers to perceive high provider–firm independence, where providers are viewed as relatively independent from the platform on which they offer goods/services. Across a series of studies, the authors show that when P2P brands use provider-focused (vs. platform-focused) marketing communications, consumers perceive a purchase as helping an individual provider to a greater extent, which increases consumers’ willingness to pay and their likelihood of both making a purchase and downloading the brand’s app. This is because provider-focused marketing communications in this context lead consumers to think about their purchase from the provider’s perspective, thus adopting an “empathy lens.” The authors further show that this effect does not extend to other business models. This work thus identifies provider- (vs. platform-) focused marketing communications as a way for marketing managers of P2P brands to drive important purchase-related outcomes.

A Compass for Navigating Sharing Economy Business Models

2018 ◽  
Vol 61 (1) ◽  
pp. 114-147 ◽  
Author(s):  
Pablo Muñoz ◽  
Boyd Cohen
Keyword(s):  
Business Model ◽  
Research Program ◽  
Business Models ◽  
Sharing Economy

The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.

The Business Model

2017 ◽  
Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar
Keyword(s):  
Business Model ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Key Characteristics

Peer-to-peer accommodation networks in general, and Airbnb in particular, are frequently referred to as part of the sharing economy. This chapter provides an overview of key characteristics of the sharing economy, discusses how these characteristics relate to peer-to-peer accommodation, and positions peer-to-peer accommodation networks within the sharing economy.

Digital Economy, Business Models, and Cloud Computing

2019 ◽  
pp. 19-44 ◽  
Author(s):  
Abbas Strømmen-Bakhtiar
Keyword(s):  
Cloud Computing ◽  
Business Model ◽  
Business Models ◽  
New Technologies ◽  
Sharing Economy ◽  
Rapid Expansion ◽  
Human History ◽  
Recent Past ◽  
Digital Revolution ◽  
Technological Revolution

From the invention of writing to the steam engine and to computers, human history has been one of technological inventions and change. In our relatively recent past we have witnessed several technological revolutions which rapidly replaced one set of technologies by another, and in the process created what Schumpeter called the creative destruction. Today, we are witnessing a technological revolution that is changing the way we live, work, and communicate. We call this the digital revolution which brings with it new technologies, methods, and business models. This chapter discusses the digital revolution and the platform business model. This business model is used by many “sharing economy” businesses such as Airbnb and Uber. The success of this business model is dependent on the rapid expansion of its user-base. This business model requires infrastructure and applications that can cope with this rapid expansion. Cloud computing has been providing these services.

scholarly journals A Novel Peer-To-Peer Energy Sharing Business Model for the Portuguese Energy Market

Energies ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 125 ◽  
Author(s):  
Lurian Pires Klein ◽  
Aleksandra Krivoglazova ◽  
Luisa Matos ◽  
Jorge Landeck ◽  
Manuel de Azevedo
Keyword(s):  
Business Model ◽  
Business Models ◽  
Low Voltage ◽  
Peer To Peer ◽  
Energy Market ◽  
Voltage Transformer ◽  
Market Structures ◽  
Regulatory Frameworks ◽  
Real Market ◽  
Energy Sharing

The co-evolution of techno-economic, societal, environmental and political-institutional systems towards sustainable energy transitions is largely influencing the disruptive reconfiguration of the energy sector across the globe. At the heart of this disruption is the peer-to-peer energy sharing concept. Nonetheless, peer-to-peer energy sharing business models are yet very little put into practice due to the rigid energy market structures and lagging regulatory frameworks across the globe. In view of this, this paper presents a novel peer-to-peer energy sharing business model developed specifically for the context of the Portuguese energy market, which was successfully trialed in three pilot projects in Portugal under real market conditions. All things considered, the novelty of this paper lies on an innovative approach for the collaborative use of the surplus electricity generation from photovoltaic systems between end-users under the same low voltage/medium voltage transformer substation, which resulted in direct financial benefits to them. While absent deregulation obstructs the implementation of effective peer-to-peer energy sharing markets in Portugal, such demonstration projects are essential to challenge restrictive regulatory frameworks that do not keep pace with techno-economic and societal innovations, thus helping to build the emerging consumer-centric energy regime and disrupt the old one.

DISRUPTIVE AND PARADOXICAL ROLES IN THE SHARING ECONOMIES

2020 ◽  
pp. 2150045
Author(s):  
CHRISTINA ÖBERG
Keyword(s):  
Business Model ◽  
Risk Sharing ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Informed Decisions ◽  
The Creation

The sharing economy could be said to disrupt who does what in exchanges. This paper categorises the roles played by users, providers, and platforms in different interpretations of the sharing economy. It asks: What different roles do the users, providers, and platforms play in the sharing economy? And: How do the roles differ in various interpretations of the sharing economy? The paper classifies the different interpretations based on their market/non-market logic and concludes that roles are more extensive for users and providers in non-market logic interpretations, while market logic suggests that the platform acts more roles. The user is, despite the peer-to-peer connotation of the sharing economy, often quite passive. Contributions are made to the emerging literature on the sharing economy through highlighting its many different interpretations, where roles help to systematise these. The paper furthermore contributes to the literature on roles through highlighting them as transitory and expanding beyond expectations related to digitalisation. Practically, the systematisation of roles helps to navigate among various business model designs and makes informed decisions when launching platforms in the sharing economy. Additionally, the focus on roles raises important questions on risk sharing, resource provisions, and the creation of value for each participating party.

scholarly journals Faktor-Faktor yang Memengaruhi Repurchase Intention pada Network Orchestrator X

2020 ◽  
Vol 17 (1) ◽  
pp. 39-56
Author(s):  
Tedy Tedy Tedy ◽  
Abu Bakar Adni ◽  
Aloysius Evan Kristian ◽  
Iqbal Asyarf Lufty ◽  
Muhammad Faried Romdolni
Keyword(s):  
Customer Satisfaction ◽  
Business Model ◽  
Business Models ◽  
Peer To Peer ◽  
Product Performance ◽  
Research Model ◽  
Repurchase Intention ◽  
Application System ◽  
Performance Risk

Abstract The development of peer-to-peer lodging begins with the presence of Airbnb in 2008 which is connected in 192 countries and served 60 million travelers worldwide. The presence of Airbnb has led to several similar business models, namely the network orchestrator. In Indonesia, network orchestrator x appeared in 2015 with a business model similar to a hotel, but assets in the form of buildings and their contents are owned by partners/third people. Network orchestrator x provides an application system integrated with a smartphone. In this study the questionnaire was distributed to 401 respondents and the number that could be used was 226 questionnaires. This research was conducted by adding two variables to the existing research model which is tangible and intangible variables. Based on the research, factors that significantly affect customer satisfaction are product performance risk, room and bathroom size, staff's helpfulness, accuracy of service, personal attention, and customer satisfaction also significantly influence repurchase intention.    

scholarly journals COVID-19 pandemic exposes the vulnerability of the sharing economy

2020 ◽  
Author(s):  
Guangwu Chen ◽  
Mingming Cheng ◽  
Deborah Edwards ◽  
Lixiao Xu
Keyword(s):  
Empirical Evidence ◽  
Informal Economy ◽  
Economic Recession ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Public Debate ◽  
Financial Loss ◽  
Income Loss ◽  
Rental Market ◽  
The Government

Abstract The outbreak of COVID-19 pandemic has resulted in a global economic recession but little is known about its impact on the informal economy including peer-to-peer rental market. Against this backdrop, this study assessed the financial loss of Airbnb listings and its hosts in Sydney from January to March 2020. Findings show that the pandemic resulted in 70% income loss for Airbnb hosts with hosts suffering eight times higher than the Airbnb platform itself. However, like other gig workers and freelancers, many Airbnb hosts are not qualified to claim the financial aids from the government in Australia. Our study shows the vulnerability of the sharing economy during a time of crisis. It contributes empirical evidence to the widening public debate on the sustainability and the sharing economy but most importantly, raises concerns over the sharing economy’s contribution to a resilient society and economy.

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