Optimal Price and Product Quality Decisions in a Distribution Channel

2009 ◽  
Vol 55 (8) ◽  
pp. 1347-1352 ◽  
Author(s):  
Xiaowei Xu
2019 ◽  
pp. 152-175

The paper builds a two-sector monopolistic competition model featuring multi-product firms and heterogeneous consumers endowed with a Cobb–Douglas utility nesting a generalized CES function. In contrast to the standard CES, the generalized CES function includes both the love of variety and the love for product quality, which makes it possible to distinguish consumers differing in their product quality perception. The industrial sector encompasses firms producing differentiated products of varied quality, targeting a certain type of consumer. In such a case, firms set the price and quality for a particular product so as to maximize their profits, while consumers find the optimum price-quality combination, which may be different for groups of consumers having different preferences. The model allows one to derive the demand functions of heterogeneous consumers for goods of different quality and makes it possible to analyze different strategies of firms in their choice of the optimal price-quality ratio for their products. It also allows the formulation of conditions for screening in the case of incomplete information about the type of consumers. The main difference between the equations for screening in the model of monopolistic competition and the standard screening models in theory of contracts lies in the absence of individual rationality restrictions in the monopolistically competitive setting, where only the incentive compatibility is taken into account for both groups of consumers. As a result, in the absence of additional restrictions on the part of the regulatory authorities, the screening procedure in the monopolistic competition setting leads to a decrease in welfare for less affluent consumers.


2019 ◽  
Vol 5 (2) ◽  
pp. 65-74
Author(s):  
M. Novan Fithrianto ◽  
Judi Suharsono ◽  
R.R. Setyani Hidayati

This research aims to: (1) Knowing the influence of product quality, price and distribution channels partially on customer satisfaction to know Poo Bah Kacung Kota Kediri; (2) Knowing the influence of product quality, price and distribution channels simultaneously on customer satisfaction know Poo Bah Kacung Kota Kediri; (3) Knowing the most dominant variables between product quality, price and distribution channels that influence customer satisfaction know Poo Bah Kacung Kota Kediri. The population customers add up to 53 customers at tofu Poo Bah Kacung Kota Kediri, with technique non-probability sampling, namely purposive sampling (sample criteria). The type of research used in this study is quantitative research with a causal relationship (canonical). The results of the study proves that all independent variables X1, X2, X3 partial influence on Y. Hypothesis test results F count proved that product quality, price and distribution channels simultaneously influence customer satisfaction. Dominant test results show the Price variable (X2) has a t value greater than the Product Quality variable (X1) and the Distribution Channel variable (X3).


2017 ◽  
Vol 36 (5) ◽  
pp. 747-761 ◽  
Author(s):  
Kinshuk Jerath ◽  
Sang-Hyun Kim ◽  
Robert Swinney

2014 ◽  
Vol 17 (4) ◽  
pp. 6-19
Author(s):  
Kha Do Duc ◽  
Tuan Nguyen Anh ◽  
Chinh Pham Duc ◽  
Tu Huynh Thanh

This paper focuses on determining three basic factors affecting the capture of market share and expansion of the fruit product market, namely brand, sales and distribution channel and product quality. We seek to answer if there is a significant difference between fruit products which are of high quality, well-branded, distributed and sold through an established system and those without. If yes, whether it can be measured. To find out the difference, we compared prices of fruit products of strong brands and sold in an established sales and distribution system and similar fruit products without brand and sales and distribution system. To measure the impact of these three factors on the possibility in capturing market share of the products, we employed Structural Equation Modeling (SEM). The Confirmatory Factor Analysis (CFA) is utilized to inspect the extent that each factor affects the expansion of fruit product consuming market, thereby evaluating the situation and proposing solutions. Quantitative data is obtained from fruit producers in Long An, Tien Giang, Vinh Long, Ben Tre, Can Tho, Hau Giang, and Dong Thap as well as from consumers in provinces and Ho Chi Minh City in the period from October to December, 2013.


Author(s):  
Muhammad Ismail ◽  
Eko Ruddy Cahyadi ◽  
Hartrisari Hardjomidjojo

Livestock products are an important commodity in Indonesia. Broiler chickens are one of the main consumption commodities in the community. The high demand for broiler chickens needs to be accompanied by supervision of product quality. Product quality control is one of them is the management of poultry disease risk. The research objective is to determine the behavior of breeders and traders in mitigating the spread of poultry disease. This study was conducted by mapping the supply chain of live broiler chickens to find out the distribution channel, analyzing the behavior of breeders and traders to determine optimal disease mitigation, and multiple linear regression analysis to determine the causes of death. Research locations were conducted in four regions, namely Ciamis Regency, Tasikmalaya Regency, Subang Regency, and Sukabumi Regency. The results of the study show that the supply chain of broiler chickens is different for each region. The longer the distribution channel, the higher the risk of spreading the disease. breeders and traders generally know poultry diseases and the symptoms of chickens infected with the disease. Knowledge of breeders and traders about bird flu symptoms that are better proven to reduce the risk of death of broiler chickens during handling. More than 64% breeders chose to separate sick chickens form healthy chickens, 22% chose to treat sick chikens, 11%sold all si hicens, and 3% destroyed sick chikens. The majority of traders mitigate the disease only by cleaning vehicles and baskets without disinfectants. The mortality rate of chickens in traders significantly increased along with the increase in the number of purchases and the distance of transportation.


2019 ◽  
Vol 14 (3) ◽  
pp. 569-589
Author(s):  
Gongbing Bi ◽  
Qinghua Xiang ◽  
Botao Geng ◽  
Qiong Xia

Purpose The purpose of this paper is to investigate the influence of the crowdfunding platforms on reward-based crowdfunding projects. This study offers guidance for the creator on how to choose among platforms and how to make optimal product and pricing decisions. Design/methodology/approach Usually, crowdfunding platforms are able to help creators to lower unit costs and charge platform fees in return. In this paper, the reduction of the unit cost and the platform fee are selected for determining the competitive strength (CS) of a platform. Then, the CS affecting the creators and the backers of the projects is analyzed. Findings In the basic model, when the product quality level is exogenous, the optimal price increases in the product quality level and decreases in the difficulty level of the project, while the corresponding expected profit is a unimodal function of the product quality level and the difficulty level. In the endogenous case, the optimal price is exactly twice the unit cost. With the influence of platforms, platforms with higher CS tend to help the creator to lower the prices and to achieve higher profitability. Moreover, platforms with higher CS usually help the creator to offer higher quality products and to charge higher prices. Research limitations/implications The opportunity cost is zero in this paper. In reality, backers arrive at the project in different order. Usually, earlier backers bare more opportunity cost and risk. Originality/value To the best of authors’ knowledge, this paper is the first one to offer suggestions for creators on how to choose among crowdfunding platforms. The study provides theoretical guidance on product and pricing decisions on an analytical side.


2019 ◽  
Vol 5 (2) ◽  
pp. 65-74
Author(s):  
M. Novan Fithrianto ◽  
Judi Suharsono ◽  
R.R. Setyani Setyani Hidayati

This research aims to: (1) Knowing the influence of product quality, price and distribution channels partially on customer satisfaction to know Poo Bah Kacung Kota Kediri; (2) Knowing the influence of product quality, price and distribution channels simultaneously on customer satisfaction know Poo Bah Kacung Kota Kediri; (3) Knowing the most dominant variables between product quality, price and distribution channels that influence customer satisfaction know Poo Bah Kacung Kota Kediri. The population customers add up to 53 customers at tofu Poo Bah Kacung Kota Kediri, with technique non-probability sampling, namely purposive sampling (sample criteria). The type of research used in this study is quantitative research with a causal relationship (canonical). The results of the study proves that all independent variables X1, X2, X3 partial influence on Y. Hypothesis test results F count proved that product quality, price and distribution channels simultaneously influence customer satisfaction. Dominant test results show the Price variable (X2) has a t value greater than the Product Quality variable (X1) and the Distribution Channel variable (X3).


Sign in / Sign up

Export Citation Format

Share Document