scholarly journals EXPANDING FRUIT PRODUCT MARKET THROUGH BRAND, SALES AND DISTRIBUTION CHANNEL AND PRODUCT QUALITY

2014 ◽  
Vol 17 (4) ◽  
pp. 6-19
Author(s):  
Kha Do Duc ◽  
Tuan Nguyen Anh ◽  
Chinh Pham Duc ◽  
Tu Huynh Thanh
Keyword(s):  
Product Quality ◽  
Market Share ◽  
Distribution System ◽  
Structural Equation ◽  
Distribution Channel ◽  
Product Market ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Significant Difference ◽  
The Impact

This paper focuses on determining three basic factors affecting the capture of market share and expansion of the fruit product market, namely brand, sales and distribution channel and product quality. We seek to answer if there is a significant difference between fruit products which are of high quality, well-branded, distributed and sold through an established system and those without. If yes, whether it can be measured. To find out the difference, we compared prices of fruit products of strong brands and sold in an established sales and distribution system and similar fruit products without brand and sales and distribution system. To measure the impact of these three factors on the possibility in capturing market share of the products, we employed Structural Equation Modeling (SEM). The Confirmatory Factor Analysis (CFA) is utilized to inspect the extent that each factor affects the expansion of fruit product consuming market, thereby evaluating the situation and proposing solutions. Quantitative data is obtained from fruit producers in Long An, Tien Giang, Vinh Long, Ben Tre, Can Tho, Hau Giang, and Dong Thap as well as from consumers in provinces and Ho Chi Minh City in the period from October to December, 2013.

scholarly journals THE IMPACT OF ECONOMIC EXPECTATION, SOCIAL CAPITAL AND HOPE ON MIGRATION REQUEST AND ACTION

2021 ◽  
pp. 47-58
Author(s):  
Şerafettin KELEŞ
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Empirical Method ◽  
Economic Thought ◽  
Equation Modeling ◽  
Migration Decision ◽  
Factors Affecting ◽  
The Social ◽  
Negative Effect ◽  
The Impact

In this study, the factors affecting the request and action of migration are examined with empirical method within the scope of neoclassical economic theories and behavioral economic thought. A survey of a selected sample was analyzed with structural equation modeling. There was a linear relationship between migration and economic expectation, social capital and hope. It was found that the Economic Expectation Variable had a very strong negative effect on individuals' decision to immigrate and desire to migrate (γ = -0.99; t = -17.87). Hope variable has a very strong negative effect on individuals' migration decision and desire to migrate (γ = -0.96; t = -13.66). The Social Capital Secret Variable has a negatively moderate effect on individuals' decision to immigrate and desire to migrate (γ = -0.48; t = -8.19). It was seen that economic and political conjuncture was effective in the decision of migration of individuals.

scholarly journals Quality Product And Excellent Service: The Impact of Repeat Savings Decision

2019 ◽  
Vol 15 (1) ◽  
pp. 46-53
Author(s):  
Paulus Wardoyo ◽  
Lia Kumalasari ◽  
Endang Rusdianti
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Service Excellence ◽  
Analysis Technique ◽  
Quality Product ◽  
Excellent Service ◽  
Managerial Implications ◽  
Study Population ◽  
The Impact

The tight competition in the banking industry has forced management to be creative in serving customers. Research related to product quality and service excellence has been carried out, but the research is still done partially. This research combines product quality and service excellence by utilizing customer satisfaction as a mediating variable in the decision to save again. The study population was customers of deposit accounts. This study used purposive sampling, with a number of respondents as many as 125 people. The analysis technique used was structural equation modeling, the collected data was then processed using AMOS software. After analysis, all hypotheses submitted in this study were considered to be acceptable. The managerial implications of the research are that the service excellence provided by the bank must be a service that can truly be directly felt and provide benefits, so that it can satisfy customers.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals The factors affecting the choice of accommodation for students in Vietnam National University - Ho Chi Minh City

2020 ◽  
Vol 4 (4) ◽  
pp. 1154-1166
Author(s):  
Dinh Hoang Tuong Vi ◽  
Trần Đức Trung ◽  
Trần Thị Bích Chi ◽  
Đỗ Thị Kim Chung ◽  
Hoàng Gia Tú
Keyword(s):  
Social Relations ◽  
Consumer Choice ◽  
Structural Equation ◽  
Quantitative Research ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Factors Affecting ◽  
National University ◽  
The Impact

The authors have carried out a study to determine and evaluate the impact of factors affecting the choice of accommodation for students in Vietnam National University – Ho Chi Minh City. Based on Maslow's hierarchy of needs, the theory of consumer choice by Mankiw, a new theory of residential location by Hoang Huu Phe and Wakely, the buyer decision process in consumption by Kotler to build a research model. The study was conducted through 2 phases: qualitative research and quantitative research with 515 answer sheets from students in Vietnam National University - Ho Chi Minh City, and applied the analytical method using the Structural Equation Modeling (SEM). The analysis shows that there are 5 factors that affect the choice of accommodation for students in Vietnam National University - Ho Chi Minh City descending order including: (1) Social relations, (2) Prices, (3) Security, (4) Services, (5) Location. In practical terms, the results show the need/concern of students in Vietnam National University – Ho Chi Minh City when making choice of accommodation, thereby giving recommendations to improve the quality of accommodation for landlords, the board of dormitory management and the departments agency. In addition, this result is an important basis for reference when building smart applications to find accommodation to serve the increasingly diverse needs of students.

scholarly journals THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Michael Rusiviro Jacob ◽  
Pauline Henriette Pattyranie Tan
Keyword(s):  
Social Influence ◽  
Product Quality ◽  
Market Share ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Country Image ◽  
Brand Familiarity ◽  
Convenience Sampling

Abstract:  The smartphone industry has grown rapidly in recent years, and one of the market leaders is Samsung. Over the past few years, Samsung has been remaining as the top brand in the smartphone industry worldwide and has maintained its market share in the world. However, this is not the case in Indonesia. In recent years, Samsung in Indonesia has also experienced a dwindling market share, that is why it is interesting to conduct in-depth research on its consumer purchase intentions. Therefore, this study utilizes Country Image, Product Quality, Brand Familiarity as independent variables to explore their influence on Samsung smartphone purchase intentions to examine the nature of Samsung’s consumer purchase intentions and then to provide some recommendations on how Samsung can increase its market share in Indonesia. This study used primary data by using convenience sampling. The data analysis used Structural Equation Modeling (SEM) through SmartPLS and the results showed that Product Quality, Brand Familiarity, and Social Influence had a positive and significant effect on Purchase Intention, while the State Image proved insignificant. Abstrak: Industri smartphone telah berkembang pesat dalam beberapa tahun terakhir, dan salah satu pemimpin pasarnya adalah Samsung. Selama beberapa tahun terakhir, Samsung telah bertahan sebagai merek teratas dalam industri ponsel pintar di seluruh dunia dan telah mempertahankan pangsa pasarnya di dunia. Namun tidak demikian halnya di Indonesia. Dalam beberapa tahun terakhir, Samsung di Indonesia juga mengalami pangsa pasar yang semakin menipis, oleh karena itu menarik untuk dilakukan penelitian mendalam tentang niat beli konsumennya. Oleh karena itu, penelitian ini memanfaatkan Country Image, Kualitas Produk, Brand Familiarity sebagai variabel independen untuk mengeksplorasi pengaruhnya terhadap niat beli smartphone Samsung untuk mengetahui sifat niat beli konsumen Samsung dan kemudian memberikan beberapa rekomendasi bagaimana Samsung dapat meningkatkan pangsa pasarnya di Indonesia. Penelitian ini menggunakan data primer dengan menggunakan convenience sampling. Analisis data menggunakan Structural Equation Modeling (SEM) melalui SmartPLS dan hasil penelitian menunjukkan bahwa Kualitas Produk, Keakraban Merek, dan Pengaruh Sosial berpengaruh positif dan signifikan terhadap Niat Membeli, sedangkan Citra Negara terbukti tidak signifikan  Keywords:  International business, global marketing, consumer behaviour, purchase intention, country image, product quality, brand familiarity, social influence Kata Kunci:    Bisnis internasional, pemasaran global, perilaku konsumen, niat membeli, citra negara, kualitas produk, keakraban merek, pengaruh sosial

Supplier flexibility and performance: an empirical research

2020 ◽  
Vol 26 (7) ◽  
pp. 1851-1870
Author(s):  
Asuman Üstündağ ◽  
Mustafa C. Ungan
Keyword(s):  
Literature Review ◽  
Information Exchange ◽  
Structural Equation ◽  
Equation Modeling ◽  
Manufacturing Companies ◽  
Chain Flexibility ◽  
Content Type ◽  
Factors Affecting ◽  
Supplier Performance ◽  
The Impact

PurposeA literature review conducted for this study showed that although different aspects of supply chain flexibility have been studied, research on the factors affecting supplier flexibility and the impact of supplier flexibility on supplier performance are conspicuously absent. The present study aims to fill in this gap in the literature.Design/methodology/approachA quantitative research design was adopted. Data were collected from 119 manufacturing companies operating in Turkey and analyzed by structural equation modeling.FindingsThe findings show that supplier flexibility is associated with environmental uncertainty, relationships with the buyer and the quality of information shared between the buyer and the supplier, but not with the level of information shared between the buyer and the supplier. The findings also indicate that supplier flexibility affects supplier performance.Research limitations/implicationsThe generalizability of the findings can be considered as a limitation. In the future, sector-based larger-scale studies are desirable. Also, data can be collected from both the main business and suppliers and findings may be compared.Practical implicationsThe findings of this study help decision-makers to make more informed decisions about information exchange, supplier relationships and environmental uncertainties depending on the degree of flexibility that they request from their suppliers.Originality/valueA literature review for this study indicated that there is a lack of research on the factors affecting supplier flexibility. Therefore, this research is expected to make an original contribution to the literature.

scholarly journals Does Generation Moderate the Effect of Total Rewards on Employee Retention? Evidence From Jordan

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095703
Author(s):  
Ayman Alhmoud ◽  
Husam Rjoub
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Structural Equation ◽  
Employee Retention ◽  
Equation Modeling ◽  
Extrinsic Rewards ◽  
Significant Difference ◽  
Total Rewards ◽  
The Impact ◽  
Social Rewards

Skill shortages along with changes in employee demographics have required that employers reconsider hitherto undifferentiated retention strategies in favor of a more targeted approach that accounts for precisely which total reward factors induce retention among talented employees. One notable gap in corresponding research is insufficient empirical data regarding the impact of employees’ generation on the relation between total rewards and retention. This article addresses existed gab(s) in the literature by exploring how total rewards—categorized into extrinsic, intrinsic, and social rewards—influence retention among two distinct groups in today’s labor force, Generation X and Generation Y, via surveys conducted among schoolteachers in Jordan. A total of 250 copies of structured questionnaire were administered to the high school teachers in the eastern areas of Jordan, while partial least squares structural equation modeling (PLS-SEM) was employed for the model analysis, and multigroup analysis was conducted to determine the moderating effects of generations. Findings revealed that no statistically significant difference in terms of the total rewards–employee retention relationship exists between the two generations. For both generations, extrinsic rewards had a significant impact on retention, while social rewards had none. Intrinsic rewards proved effective among Generation Y though not Generation X employees although the difference was minimal. Ultimately, in recruiting and managing employees of both generations in Jordan’s education sector, the results of this study indicate that employers should channel their resources primarily into providing attractive extrinsic rewards.

scholarly journals Exploring e-Loyalty Antecedents in B2C e-Commerce

2019 ◽  
Vol 121 (2) ◽  
pp. 574-589 ◽  
Author(s):  
Monica Faraoni ◽  
Riccardo Rialti ◽  
Lamberto Zollo ◽  
Anna Claudia Pellicelli
Keyword(s):  
Structural Equation ◽  
Extensive Study ◽  
Equation Modeling ◽  
Website Design ◽  
Content Type ◽  
Factors Affecting ◽  
Grocery Retailing ◽  
University Of Florence ◽  
Relationship Investment ◽  
The Impact

PurposeThe purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences.Design/methodology/approachA survey was distributed to several students from University of Florence (Italy). Structural equation modeling was used to compile the research, and its results reflect the impact on e-loyalty development on specific features of the e-commerce environment.FindingsThe main findings of this research are related with the importance of website characteristics as antecedents of e-loyalty in online grocery retailing.Originality/valueAlbeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little attention has been paid to the factors affecting these three antecedents of e-loyalty. In this regard, this research focuses on the importance of B2C e-commerce platform characteristics such as security, perceived relationship investment and website design. In addition, the phenomenon was scarcely explored in grocery retailers B2C e-commerce context.

scholarly journals Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach

2021 ◽  
Vol 13 (12) ◽  
pp. 6839
Author(s):  
Muhammad Tanveer ◽  
Abdul-Rahim Ahmad ◽  
Haider Mahmood ◽  
Ikram Ul Haq
Keyword(s):  
Brand Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Empirical Support ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Brand Relationship ◽  
Ethical Marketing ◽  
The Impact

This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability on brand loyalty. Data for this study were collected from a sample of 1500 customers having multiple interactions with goods and brands of retail organizations in Pakistan. We employed structural equation modeling (SEM) using SPSS 24.0 to analyze our data. The findings of this paper provide empirical support to the proposed relationships. More specifically, ethical marketing practices were found to have a significant impact on value-adding product sustainability and customer-value brand relationship sustainability. The findings also support a positive impacts of value-adding product sustainability and customer-value brand relationship sustainability on brand loyalty. This study provides some valuable implications for the theory and practice in that it identifies and empirically validates key ethical marketing factors affecting loyalty in business-to-consumer interactions. Besides, this study advocates implications for firms regarding some key aspects of ethical marketing practices that should be strengthened to achieve sustained brand loyalty.

scholarly journals Impact of utilitarian value and hedonic value on purchase in online store in Indonesia

2020 ◽  
Vol 9 (10) ◽  
pp. e1159108305
Author(s):  
Rianmahardhika Sahid Budiharseno ◽  
Narariya Dita Handani ◽  
Seo Joo Hwan
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Data Gathering ◽  
Distribution Channel ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Five Dimensions ◽  
Utilitarian Value ◽  
Online Stores ◽  
The Impact

Nowadays, Indonesia shopping patterns have significantly changed. E-commerce continues to grow rapidly as online shopping has become increasingly attractive. Online shopping saves time and offers convenience. This study was conducted in order to assess the impact of utilitarian and hedonic values on purchasing from online stores in Indonesia. The focus of the assessment was on five dimensions of hedonism and utilitarianism, which are: usefulness, enjoyment, ease of use, trustworthiness, and distribution channel (settlement). A total of 484 respondents were randomly asked to be participants. A questionnaire was the research instrument used to survey the participants for data gathering. The data was then analyzed using Structural Equation Modeling (SEM). Among the indicators tested, it was found that usefulness, enjoyment, ease of use, and distribution channel impacted hedonic values and utilitarian values significantly. Trustworthiness was the dimension that was not significant. For this study, the hypothesis was made that usefulness and enjoyment positively impacted impulsiveness. It can be concluded that whether due to utilitarian, hedonic, or impulsive motives, it will not be a problem. Indonesian shoppers will make purchases thru online shopping even if they have different motivations and purposes.

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