PENGARUH KUALITAS PRODUK, HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN TAHU POO

2019 ◽  
Vol 5 (2) ◽  
pp. 65-74
Author(s):  
M. Novan Fithrianto ◽  
Judi Suharsono ◽  
R.R. Setyani Hidayati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Causal Relationship ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Test Results ◽  
Probability Sampling ◽  
Independent Variables

This research aims to: (1) Knowing the influence of product quality, price and distribution channels partially on customer satisfaction to know Poo Bah Kacung Kota Kediri; (2) Knowing the influence of product quality, price and distribution channels simultaneously on customer satisfaction know Poo Bah Kacung Kota Kediri; (3) Knowing the most dominant variables between product quality, price and distribution channels that influence customer satisfaction know Poo Bah Kacung Kota Kediri. The population customers add up to 53 customers at tofu Poo Bah Kacung Kota Kediri, with technique non-probability sampling, namely purposive sampling (sample criteria). The type of research used in this study is quantitative research with a causal relationship (canonical). The results of the study proves that all independent variables X1, X2, X3 partial influence on Y. Hypothesis test results F count proved that product quality, price and distribution channels simultaneously influence customer satisfaction. Dominant test results show the Price variable (X2) has a t value greater than the Product Quality variable (X1) and the Distribution Channel variable (X3).

PENGARUH KUALITAS PRODUK, HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN TAHU POO

2019 ◽  
Vol 5 (2) ◽  
pp. 65-74
Author(s):  
M. Novan Fithrianto ◽  
Judi Suharsono ◽  
R.R. Setyani Setyani Hidayati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Causal Relationship ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Test Results ◽  
Probability Sampling ◽  
Independent Variables

This research aims to: (1) Knowing the influence of product quality, price and distribution channels partially on customer satisfaction to know Poo Bah Kacung Kota Kediri; (2) Knowing the influence of product quality, price and distribution channels simultaneously on customer satisfaction know Poo Bah Kacung Kota Kediri; (3) Knowing the most dominant variables between product quality, price and distribution channels that influence customer satisfaction know Poo Bah Kacung Kota Kediri. The population customers add up to 53 customers at tofu Poo Bah Kacung Kota Kediri, with technique non-probability sampling, namely purposive sampling (sample criteria). The type of research used in this study is quantitative research with a causal relationship (canonical). The results of the study proves that all independent variables X1, X2, X3 partial influence on Y. Hypothesis test results F count proved that product quality, price and distribution channels simultaneously influence customer satisfaction. Dominant test results show the Price variable (X2) has a t value greater than the Product Quality variable (X1) and the Distribution Channel variable (X3).

scholarly journals Pengaruh Promosi dan Saluran Distribusi terhadap Kepuasan Pelanggan

2019 ◽  
Vol 1 (2) ◽  
pp. 232-245
Author(s):  
Nasruddin Nasruddin ◽  
Nurchayati Nurchayati
Keyword(s):  
Customer Satisfaction ◽  
Multiple Regression ◽  
Distribution Channel ◽  
Distribution Channels ◽  
T Test ◽  
Test Results ◽  
Test Calculation ◽  
Independent Variables

This study aims to determine the effect of promotion and distribution channels on customer satisfaction on the CV. Sinar Laut Baru Lubuklinggau. This study uses multiple regression, to find out how far the influence of independent variables on the dependent variable. The results of the study, the results of the t test calculation can be concluded that the Promotion (X1) has an effect on customer satisfaction (Y), showing the value of t = 4.503 is greater than the value of the table (2.036). The results of t test calculations that the distribution channel (X2) affect the Customer Satisfaction (Y), show the value of t = 4.312 is greater than the value of the table (2.036). 3). The recapitulation of the Fcount test results obtained was 14.255> Ftable = 3.29. Conclusions, jointly (simultaneously) promotion and Distribution Channels have a significant effect on Customer Satisfaction  Keywords: Promotion, Distribution Channels, Customer Satisfaction

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

scholarly journals THE EFFECT OF DISTRIBUTION STRENGTH ON CUSTOMER SATISFACTION IN PT SEMEN TIGA RODA

2020 ◽  
Vol 6 (7) ◽  
pp. 167-172
Author(s):  
Agus Jamaludin ◽  
Toto Widiarto ◽  
Ani interdiana Chandrasari
Keyword(s):  
Customer Satisfaction ◽  
Qualitative Data ◽  
Hypothesis Test ◽  
Distribution Channels ◽  
Field Method ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Expected Performance ◽  
Performance Results ◽  
Library Method

Distribution is an activity that must be carried out by every company in order to cause and guarantee the supply of products in the market so that people get, then in an effort to find and obtain products that are expected to fulfill some of their life needs. The purpose of this study was to determine how much influence the smooth distribution with customer satisfaction at PT Semen Tiga Roda. Distribution channels are a device that is interdependent in providing a product or service to be used or consumed by consumers or business users. Satisfaction is the feeling of being happy or disappointed someone who appears after comparing the performance (results) of the product that is thought of the expected performance. The population studied was 50 respondents and a sample of 20 respondents was taken with random sampling. The research method used is the library method and field method by means of questionnaire spread. The type of data used by the author is qualitative data originating from the questionnaire which then answers the respondents given a score so that it becomes quantitative data. From the results of these calculations obtained hypothesis test results, namely: Y = 18.28 + 0.43 X, r = 0.56, and t = 2.866. From the results of statistical calculations have obtained a correlation coefficient of 0.56, which means that the smooth distribution with customer satisfaction has a positive and very significant influence, while the coefficient of determination obtained at 31.36% turned out to be influenced by the smooth distribution of the good, the rest of 68.64% is influenced by other factors (returns, after-sales and services) that are not examined directly by the author. In the research hypothesis test also obtained the value of t count 2.866 greater than t table 2.101, with an error rate of 5% (0.05) then according to the applicable provisions means that Ha is accepted and H0 is rejected.

scholarly journals Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan

2019 ◽  
Vol 8 (2) ◽  
pp. 75-88
Author(s):  
Didit Darmawan
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Restaurant Industry ◽  
Brand Awareness ◽  
Probability Sampling ◽  
Business People ◽  
Independent Variables ◽  
The Relationship

The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction.

scholarly journals Influence Product Quality and Quality of Service to Customer Satisfaction ( Renter ) Photocopy Machine Brand Konica Minolta in Surabaya

2019 ◽  
Vol 2 (2) ◽  
pp. 133-136
Author(s):  
Kurniawan Agung Laksono ◽  
Elok Damayanti ◽  
I Gede Arimbawa
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Test Results ◽  
Independent Variable ◽  
Variable Quality

This type of research is quantitative research, a population of 324 people from the customer (renter) photocopy machine Konica Minolta  and taken 76 people using the formula slovin sample. The research method multiple regression analysis using SPSS 21. From the test results concluded that the hypothesis 1 hypothesis can be accepted, because of the results of the t test independent variable consisted of Product Quality and Service Quality partially significant effect on the variable Customer Satisfaction. Hypothesis 2 in accordance with the basis for a decision in the f test it can be concluded also that the variable quality of product and service quality variables simultaneously influence customer satisfaction.

scholarly journals PENGARUH KEPERCAYAAN, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS NASABAH TABUNGAN PADA PD BPR BANK DAERAH KLATEN

EXCELLENT ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 124-135
Author(s):  
Jarot Santosa ◽  
Denny Mahendra ◽  
Aris Tri Haryanto
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Test Results ◽  
F Test ◽  
Analytical Technique ◽  
Location Service ◽  
Linearity Test

ABSTRACT The purpose of this research is to know and analyze empirically influence of trust, promotion and product quality on satisfaction and loyalty of customer of saving in PD. BPR of Bank Daerah Klaten. The analytical technique used is by using instrument test which includes validity test and reliability test, linearity test, regression analysis, path analysis, t test, F test, coefficient determination test and correlation analysis. Hypothesis test results trust has a significant effect on customer satisfaction. Promotion has a significant effect on customer satisfaction of savings. Product quality has a significant effect on customer satisfaction. Trust has no significant effect on customer savings loyalty. Promotion has a significant effect on customer savings loyalty. Product quality has no significant effect on loyalty. Satisfaction has a significant effect on customer savings loyalty. The result of F test can be concluded jointly variable of trust, promotion, product quality, and satisfaction influence to customer loyalty of saving PD. BPR of Bank Daerah Klaten. The total R2 result of 0.890 can be interpreted as the loyalty of customers of PD saving. BPR Bank Daerah Klaten explained by the variable of trust, promotion, product quality and satisfaction of 89% and the remaining 11% described other variables outside the research model as an example location, service quality and infrastructure facilities. The result of path analysis shows that the influence of trust through satisfaction is the most dominant influence in influencing customer loyalty of PD saving. BPR of Bank Daerah Klaten. Keywords: Trust, Promotion, Product Quality, Satisfaction, Loyalty

scholarly journals The Relation Between Price, Product Quality, And Image of A Batik Brand Toward Customer Satisfaction

2017 ◽  
pp. 43
Author(s):  
Tamamudin Tamamudin
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Primary Data ◽  
Significant Relation ◽  
Significance Level ◽  
Analysis Technique ◽  
Image Variables

This study reviews whether there is a relation between price, product quality, and image of a batik brand toward customer satisfaction. This study uses quantitative research. The method that is used in collecting primary data is random sampling method. There are a hundred (100) responders as the sample of this study. The data in this study is obtained from questionnaire (primary), several observations, and direct interview with the party who is related to customer criteria that comes to buy Batik Tamina between July and September 2016. The analysis technique of this study is multiple regression analysis and the hypothesis test of this study is partial T-test and simultaneous F-test with less than 5% (0.05) of significance level, and Coefficient Determination Test (R2). The result of this study shows that price (X1) has a relation to customer satisfaction (Y) with 0.046<0.05 of significance level. Product quality (X2) has no significant relation to customer satisfaction (Y) with 0.138>0.05 of significance level. Partially, a brand’s image (X3) has a significant relation to customer satisfaction (Y) with 0.00>0.05 of significance level. The amount of the relation between price (X1), product quality variables (X2), and brand’s image variables (X3) toward the customer satisfaction variables (Y) is 40.5% while the rest (59.5) are explained by other factors that are not mentioned in this study.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

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