The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior

Health Economics is used to promote healthy lifestyles and positive health outcomes constantly. In this circumstance, organic business and healthy lifestyles have received increasing attention all over the world, especially in Bangladesh. However, finding out proper influencing factors is still unexplored in the sphere of a healthy lifestyle in the organic sector. In addition, business bodies and policymakers are also searching for effective models in the organic market. This paper proposes a model by synthesizing a good number of notable latest articles that highlight the mediating role of a healthy lifestyle with other variables like attitude, subjective norms, perceived behavioral control, perceived benefit, and food safety concern on organic food purchase behavior. Literature is taken form Google Scholars, Science Direct, Web of science and other common platforms. This study addresses a gap in the literature and practical needs for better comprehending the impact of healthy lifestyle of organic food market. The limitations and implications of this study will be discussed for theoretical development and future research direction.

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Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior

Social Media Marketing ◽

10.4018/978-1-5225-5637-4.ch038 ◽

2018 ◽

pp. 756-773

Author(s):

Evelyn Chronis ◽

Qiang Lu ◽

Rohan Miller

Keyword(s):

Social Media ◽

Conceptual Framework ◽

Customer Relationship Management ◽

Organic Food ◽

Relationship Management ◽

Customer Relationship ◽

Purchase Behavior ◽

Consumer Engagement ◽

Loyalty Program ◽

The Impact

Extant research has been focusing on the effectiveness of social media in driving consumer engagement and interaction. However, little research has examined how social media influences firms' Customer Relationship Management. This chapter fills this gap by proposing a conceptual framework to capture the impact of social media on traditional Customer Relationship Management in the context of consumers' organic food purchasing. Specifically, this study investigates how social media influences the purchase behavior of loyalty program members and non-loyalty program members. This study also examines the effectiveness of different types of social media content on consumer purchase behavior of organic food.

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Propensity to Purchase Organic Food

Handbook of Research on Developing Circular, Digital, and Green Economies in Asia - Advances in Finance, Accounting, and Economics ◽

10.4018/978-1-7998-8678-5.ch009 ◽

2022 ◽

pp. 164-178

Author(s):

Khairul Nizam Mahmud ◽

Asmat-Nizam Abdul-Talib

Keyword(s):

Consumer Behavior ◽

Food Consumption ◽

Organic Food ◽

Healthy Lifestyles ◽

Social Emotional ◽

Organic Foods ◽

Consumption Values ◽

Consumer Values ◽

Organic Food Consumption ◽

The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

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Moderating Role of Demographics on Attitude towards Organic Food Purchase Behavior

Advances in Business Information Systems and Analytics - Business Analytics and Cyber Security Management in Organizations ◽

10.4018/978-1-5225-0902-8.ch020 ◽

2016 ◽

pp. 279-295

Author(s):

Arpita Khare

Keyword(s):

Organic Food ◽

Demographic Factors ◽

Food Products ◽

Purchase Behavior ◽

Environmental Attitude ◽

Food Purchase ◽

Research Areas ◽

And Gender ◽

Moderating Role

The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.

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The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study

Psychology and Marketing ◽

10.1002/mar.20644 ◽

2013 ◽

Vol 30 (9) ◽

pp. 765-778 ◽

Cited By ~ 33

Author(s):

Mirjam Hauser ◽

Fridtjof W. Nussbeck ◽

Klaus Jonas

Keyword(s):

Purchase Behavior ◽

Mediating Role ◽

Food Purchase ◽

The Impact

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In search of a model explaining organic food purchase behavior

British Food Journal ◽

10.1108/bfj-02-2016-0060 ◽

2016 ◽

Vol 118 (12) ◽

pp. 2911-2930 ◽

Cited By ~ 2

Author(s):

Khandoker Mahmudur Rahman ◽

Nor Azila Mohd Noor

Keyword(s):

Health Behavior ◽

Purchase Intention ◽

Deductive Reasoning ◽

Empirical Studies ◽

Organic Food ◽

Purchase Behavior ◽

Food Behavior ◽

Content Type ◽

Food Purchase ◽

Behavior Domain

Purpose The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context. This conceptual paper argues that there exists an apparently powerful model in health behavior domain that may readily be brought into organic food purchase behavior research. The paper argues for domain relevance and proposes that Montano and Kasprzyk’s integrated behavior model may readily be used in organic food behavior studies with some relevant modification. Design/methodology/approach The paper follows an exploratory approach and shows how variables used in the past may be aggregated to the model in question. The challenge is addressed by following both the inductive and the deductive reasoning. Deductive reasoning calls for investigating whether such behavior may be classified as health behavior. Inductive reasoning calls for proving relevance of all the variables in the aforesaid model to the organic food research context. Findings The paper concludes that the Montano and Kasprzyk’s model is theoretically relevant to the organic food behavior domain. However, it is observed that the domain-specific operationalization is necessary for further empirical studies. Research limitations/implications Since the model was rarely tested empirically in predicting organic food purchase intention, the variable-specific relevance may not warrant the relevance of the whole model with intertwined relationships at the same time. Practical implications The paper may pave a way toward further empirical research and may also explain the apparent intention-behavior gap as often reported in literature. Originality/value The paper may provide a useful direction in future organic food purchase behavior studies by showing the domain relevance of an apparently powerful model, along with addition of some newer variables that may enrich the existing model.

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Tie strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market

British Food Journal ◽

10.1108/bfj-04-2016-0156 ◽

2017 ◽

Vol 119 (2) ◽

pp. 284-300 ◽

Cited By ~ 13

Author(s):

Sheng-Hsiung Chang ◽

Chin-Wen Chang

Keyword(s):

Purchase Intention ◽

Organic Food ◽

Purchase Behavior ◽

Tie Strength ◽

Interpersonal Influence ◽

Content Type ◽

Interpersonal Influences ◽

Green Consumers ◽

The Impact ◽

The Relationship

Purpose Set in an emerging economy context, the purpose of this paper is to examine the determinants of green consumers’ purchase behavior on organic food by analyzing the impact of word-of-mouth (WOM) effects (i.e. tie strength, sender’s green expertise, receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention, and the relationship between green purchase intention and green purchase behavior. Design/methodology/approach Data were collected by self-administered questionnaire completed by respondents who had purchase experience of organic food in the last six months. The specific context of this study is green consumption for organic food in Taiwan. Data collection was implemented in a convenience sampling method. Among the 578 consumers who had filled the questionnaire, 147 did not have any purchase history of organic food, resulting in a final usable sample of 431 (response rate 74.57 percent) in Taiwan. The data were collected during a five-week period in late 2015. Findings Through structural equation modeling analysis, data were analyzed and the empirical results indicate that tie strength, sender’s green expertise, and receiver’s green expertise have a positive influence on green consumer’s susceptibility to informational interpersonal influences and normative interpersonal influences, separately. In addition, informational interpersonal influences and normative interpersonal influences both have a positive relationship on green purchase intention, which will further positively influence the green purchase behavior. Originality/value This study reminds marketers of the impact of WOM effects as well as interpersonal influences on consumers. It examines the impact of tie strength, senders’ green expertise, and receivers’ green expertise on green purchase intention and green purchase behavior. This study also explores the mediation effects of green consumers’ susceptibility to interpersonal influences. Consumers’ susceptibility to interpersonal influence is discussed in the marketing literature. However, few prior studies have explored its effect in the green setting. Last, few attempts have discussed the relationship between green purchase intention and green purchase behavior. This study contributes to the literature by examine the relationship between green purchase intentions and green purchase behavior.

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Impact of consumption values on consumers’ purchase of organic food and green environmental concerns

Social Responsibility Journal ◽

10.1108/srj-01-2021-0026 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Norazah Mohd Suki ◽

Abdul Majeed ◽

Norbayah Mohd Suki

Keyword(s):

Explanatory Power ◽

Organic Food ◽

Food Products ◽

Business Owners ◽

Equation Modeling ◽

Environmental Concerns ◽

Simultaneous Estimation ◽

Content Type ◽

Consumption Values ◽

The Impact

Purpose This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated. Design/methodology/approach A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships. Findings The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others. Practical implications Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals. Originality/value The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

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Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?

Journal of Islamic Marketing ◽

10.1108/jima-08-2019-0171 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ahlam Ibrahim Al-Harbi ◽

Nada Saleh Badawi

Keyword(s):

Saudi Arabia ◽

Organic Food ◽

Opinion Leadership ◽

Food Sector ◽

Content Type ◽

Food Purchase ◽

Intention To Purchase ◽

Middle East Countries ◽

Opinion Seeking ◽

The Impact

Purpose This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. Design/methodology/approach This study used an online questionnaire as a method to collect data from Instagram users in Saudi Arabia. Statistical analysis was performed using the SmartPLS to test the research model. Findings The study demonstrates the links between the perceived benevolence of the opinion leadership through Instagram and purchase behaviour of organic food and between opinion seeking and intention to purchase. Practical implications This study provides insights into the favourable impact of opinion leadership and opinion seeking on consumers’ intention to purchase and purchase behaviour for marketers, especially in the organic food sector of a Middle Eastern context. Originality/value Prior studies have investigated the impact of opinion leadership and opinion seeking on purchase behaviour, but not within the organic food sector. This study attempts to fill this gap in the literature by providing useful insights to enhance the understanding of the influence of online opinion leadership on purchase behaviour of organic food. This study also makes a valuable contribution to organic food research in Middle East countries, where there is a lack of research on organic food purchase behaviour.

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Moderating Role of Demographics on Attitude Towards Organic Food Purchase Behavior

Urban Agriculture and Food Systems ◽

10.4018/978-1-5225-8063-8.ch020 ◽

2019 ◽

pp. 396-413

Author(s):

Arpita Khare

Keyword(s):

Organic Food ◽

Demographic Factors ◽

Food Products ◽

Purchase Behavior ◽

Environmental Attitude ◽

Food Purchase ◽

Research Areas ◽

And Gender ◽

Moderating Role

The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.

Download Full-text