Moderating Role of Demographics on Attitude towards Organic Food Purchase Behavior

2016 ◽  
pp. 279-295
Author(s):  
Arpita Khare
Keyword(s):  
Organic Food ◽  
Demographic Factors ◽  
Food Products ◽  
Purchase Behavior ◽  
Environmental Attitude ◽  
Food Purchase ◽  
Research Areas ◽  
And Gender ◽  
Moderating Role

The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.

Moderating Role of Demographics on Attitude Towards Organic Food Purchase Behavior

2019 ◽  
pp. 396-413
Author(s):  
Arpita Khare
Keyword(s):  
Organic Food ◽  
Demographic Factors ◽  
Food Products ◽  
Purchase Behavior ◽  
Environmental Attitude ◽  
Food Purchase ◽  
Research Areas ◽  
And Gender ◽  
Moderating Role

The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.

scholarly journals Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

2019 ◽  
Vol 11 (1) ◽  
pp. 209 ◽  
Author(s):  
Xuhui Wang ◽  
Frida Pacho ◽  
Jia Liu ◽  
Redempta Kajungiro
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Equation Modeling ◽  
Personal Attitude ◽  
Food Purchase ◽  
Health Consciousness ◽  
Consumer Purchase Intention ◽  
The Relationship ◽  
Moderating Role

The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

Green chicken purchase behavior: the moderating role of price transparency

2017 ◽  
Vol 28 (6) ◽  
pp. 902-916 ◽  
Author(s):  
Morteza Maleki Minbashrazgah ◽  
Fatemeh Maleki ◽  
Maedeh Torabi
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Purchase Behavior ◽  
Actual Behavior ◽  
Price Transparency ◽  
Content Type ◽  
Green Consumption ◽  
Food Beliefs ◽  
Moderating Role

Purpose Developing green consumption, organic and green meat and poultry consumption have been increased recently. The purpose of this paper is to investigate the effect of food’s sensory characteristics (e.g. organic food beliefs) and non-food factors (e.g. price transparency) on consumers’ green purchase behavior. So, according to the moderating role of price transparency, affecting factors on green chicken purchase intention and behavior are examined. Design/methodology/approach Evaluating the model, the authors used measures from previous research. The authors distributed questionnaire in four chain stores in four different geographical regions in Tehran. The structural model and relations were examined by using Smart PLS 2.0 software to simultaneously estimate the measurement and structural models. Findings Structural equation analysis revealed that level of trust, consumer’s organic food beliefs and perceived environmental responsibility have positive impact on green purchase intention. Also price transparency moderator role confirmed that moderators can affect consumers’ actual behavior. Research limitations/implications As our sample was just from Tehran, the research results may lack generalizability to all people in Iran. Therefore, future researchers are encouraged to retest the proposed model in other cities and also in other countries with different level of economic development. Practical implications This paper includes suggestions for managers and producers to develop green food products consumption especially green chicken. Also it has implications for spreading out green consumption among people with high environmental involvement. Originality/value Despite conducted research, the moderating role of price transparency has been used only rarely to investigate consumers’ green purchase behavior.

scholarly journals UNDERSTANDING INDONESIAN CONSUMER’S INTENTION TO PURCHASE ORGANIC FOOD PRODUCTS: THE MODERATING ROLE OF PRICE SENSITIVITY

2020 ◽  
Vol 6 (1) ◽  
pp. 10
Author(s):  
Ghaisa Marin Hartono ◽  
Alice Salendu ◽  
Eka Gatari
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Price Sensitivity ◽  
Design Strategies ◽  
Value Perceptions ◽  
Emotional Value ◽  
Moderating Role

As climate change is one of the major challenges of our time,  green products that benefit sustainable production, such as organic agriculture is not only a trend but a necessity. The purpose of this study was to investigate consumer’s value perceptions and their intentions to purchase organic food products. In addition, the study examined the moderating role of price sensitivity between perceived value and purchase intention. Survey data from 203 people in the Jabotabek were used to test our hypotheses, We found that only one value (emotional) had a significantly positive effect on organic food product purchase intention. The moderating effect of purchase experience was found only on the path between emotional value and organic food product purchase intention. The findings offer implications for academics, practitioners, and marketers in determining strategies that encourage people to purchase organic food products. We conclude that marketers should design strategies that maximize the emotional value of organic food products.

scholarly journals Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia

2019 ◽  
Vol 16 (20) ◽  
pp. 4043 ◽  
Author(s):  
Ahsan Akbar ◽  
Saqib Ali ◽  
Muhammad Azeem Ahmad ◽  
Minhas Akbar ◽  
Muhammad Danish
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Organic Food ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Future Research ◽  
Food Neophobia ◽  
Organic Food Consumption ◽  
Moderating Role

Environmental and health problems have increased the interest of researchers and practitioners in investigating the factors that affect organic food consumption. However, little attention has been paid to the actual organic food buying behavior, particularly in developing countries like Pakistan. Therefore, the aim of the present study is to determine the actual buying patterns of consumers. For this purpose, a conceptual model based on green perceived value framework which predicts consumer’s purchase intention and purchase behavior has been empirically tested. Likewise, moderating role of food neophobia has also been explored. Data is collected from millennials that are under rated but constitute the most important consumer segment in Pakistan. Structural Equation Modeling (SEM) is employed to analyze the data. Results from 221 university students reveal that functional value, social value, emotional value, and conditional value positively influence the consumer purchase intention. Moreover, purchase intention is positively linked to the consumer purchase behavior of organic food. Furthermore, the study findings also confirm the moderating role of food neophobia between purchase intention and consumption of organic food. This paper depicts some noteworthy insights of consumer behavior for organic food producers, marketers, and researchers. At the end, limitations and recommendations for future research are elaborated.

scholarly journals UNDERSTANDING THE IMPACT OF INSTITUTIONAL FACTORS ON ASNAF’S SUSTAINABILITY: A PLS-SEM APPROACH

2021 ◽  
Vol 7 (4) ◽  
Author(s):  
M Ashraf Al Haq ◽  
Norazlina Abd Wahab ◽  
Md. Mahmudul Alam
Keyword(s):  
Marital Status ◽  
Demographic Factors ◽  
Institutional Factors ◽  
Low Level ◽  
And Gender ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role

This study examines the impact of zakat on the life sustainability of individuals. The data were collected from 427 returned questionnaires from zakat recipients in eleven districts of Kedah. Using PLS-SEM, it was found that asnafs’ receiving offers a very low level of assistance that provides little empowerment. The results support the notion that institutional contributory performance has a positive effect and that the level of sustainability does increase after receiving zakat, but there are issues that need to be addressed carefully. The study further examines the moderating role of demographic factors, such as earnings, age, marital status and gender. It initiated a newer dimension through incorporating before-zakat and after-zakat scenarios in examining their comparative impact on sustainability.      

Achieving Favourable Organic Food Purchase Behavior through the Mediating Role of Healthy Lifestyle: A Perspective of Health Economics

2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Sarker Rafij Ahmed Ratan ◽  
Huam Hon Tat ◽  
Ahamd Shaharudin Abdul Latiff ◽  
Devika Nadarajah
Keyword(s):  
Health Economics ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Theoretical Development ◽  
Purchase Behavior ◽  
Healthy Lifestyles ◽  
Mediating Role ◽  
Food Purchase ◽  
The Impact

Health Economics is used to promote healthy lifestyles and positive health outcomes constantly.  In this circumstance, organic business and healthy lifestyles have received increasing attention all over the world, especially in Bangladesh. However, finding out proper influencing factors is still unexplored in the sphere of a healthy lifestyle in the organic sector. In addition, business bodies and policymakers are also searching for effective models in the organic market. This paper proposes a model by synthesizing a good number of notable latest articles that highlight the mediating role of a healthy lifestyle with other variables like attitude, subjective norms, perceived behavioral control, perceived benefit, and food safety concern on organic food purchase behavior. Literature is taken form Google Scholars, Science Direct, Web of science and other common platforms. This study addresses a gap in the literature and practical needs for better comprehending the impact of healthy lifestyle of organic food market. The limitations and implications of this study will be discussed for theoretical development and future research direction.

Leadership and Employee Motivation: Moderating Role of Gender

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Beena Prakash
Keyword(s):  
Transformational Leadership ◽  
Employee Motivation ◽  
Business Environment ◽  
Demand Pull ◽  
Logistics Services ◽  
And Gender ◽  
The Relationship ◽  
Core Issues ◽  
Moderating Role

With the present business environment which is creating a strong demand pull for quality and efficient logistics services, core issues are being gradually removed with time but HR issues are still neglected. Motivation can be the key process of boosting the morale of employees to encourage them to willingly give their best in accomplishing assigned tasks. During growth of any sector, dimensions of leadership can have great impact on employee motivation. This research paper analyzes impact of transformational leadership on employee motivation and moderating role of gender. The result shows significant positive correlation between transformational leadership and employee motivation and gender does moderate the relationship.

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