scholarly journals EVALUATING SUBSCRIBERS PREFERENCE FOR SERVICE ATTRIBUTES OF MOBILE TELECOMMUNICATION IN NIGERIA USING ANALYTIC HIERARCHY PROCESS (AHP)

2015 ◽  
Vol 7 (2) ◽  
Author(s):  
Emmanuel Olateju Oyatoye ◽  
Sulaimon Olanrewaju Adebiyi ◽  
Bilqis Bolanle Amole
Keyword(s):  
Evaluation Criteria ◽  
Telecommunications Industry ◽  
Mobile Telecommunication ◽  
Strategic Decisions ◽  
Mobile Telecommunications ◽  
Analytic Hierarchy ◽  
Internet Service ◽  
Customer Preferences ◽  
Criteria For Evaluation

<p>Policy and strategies in the growing Nigerian telecommunications industry can only have significant impact if they are substantially driven by research on what subscribers prefer and why they prefer it? Thus, there is a need for an operations research model (AHP) to evaluate customer preferences for their mobile telecommunications attributes in order to direct policy and strategies toward what is important to subscribers. This paper built a hierarchical model for choice<strong>/</strong>determinant of subscriber’s preferences for mobile telecommunications attributes in Nigeria using seven main attributes as the criteria for evaluation.  The four main players in the Global System for Mobile communication (GSM) market (MTN, Airtel, Glo and Etisalat) are the alternatives. An AHP based questionnaire was administered among students of tertiary institutions in Lagos. Out of the four hundred questionnaires distributed, three hundred and eighty six were completed, returned and found suitable for the analysis. The data was analysed, considering the set of evaluation criteria (service attributes), and a set of alternative (network providers) scenarios from which the best decision was to be made. We generated a weight for each evaluation criterion and scenario according to the information provided by the decision makers (stakeholders). AHP was used to combine the objective and scenario evaluations to determine the ranking for scenarios. The results revealed that an average student preferred network providers with low rates (affordable), followed by quality of connections and a reliable data plan for internet service. A priority was done for the criteria to direct strategic decisions in the telecommunication industry towards meeting subscriber’s needs.  Coverage was not given significant priority as the respondents assumed that all providers have similar coverage. The results of this study will help improve the quality of decision making by stakeholders.</p>

scholarly journals Customer Satisfaction using Mobile Telecommunications Services: An Empirical Research at Mobifone Quang Binh Branch, Vietnam

2020 ◽  
Vol 8 (6) ◽  
pp. 2825-2831
Keyword(s):  
Factor Analysis ◽  
Customer Satisfaction ◽  
Mobile Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Telecommunication Services ◽  
Level Of Satisfaction ◽  
Confirmatory Factor ◽  
Telecommunications Services

The objective of this study is to measure the level of satisfaction and analyze the factors that affect customer satisfaction using mobile telecommunication services. The authors have built a model to assess customer satisfaction using MobiFone mobile telecommunications services, and test the research hypotheses about the relationship between components of mobile service quality to Customer satisfaction case at MobiFone Quang Binh branch. The study used descriptive statistical analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with data collected from 800 customers. The research results show that the flexibility, assurance and tangible have a significant influence on customer satisfaction with the quality of services and products. Finally, the article proposes solutions to improve the quality of product services of businesses in Vietnam.

scholarly journals An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications

2015 ◽  
Vol 48 (1) ◽  
pp. 63-83 ◽  
Author(s):  
Sulaimon Olanrewaju Adebiyi ◽  
Emmanuel Olateju Oyatoye ◽  
Owolabi Lateef Kuye
Keyword(s):  
Analytic Hierarchy Process ◽  
Process Analysis ◽  
Customer Retention ◽  
Telecommunications Industry ◽  
Primary Data ◽  
Mobile Telecommunications ◽  
Cross Sectional Survey ◽  
Analytic Hierarchy ◽  
Retention Decisions ◽  
Hierarchy Process

Abstract The introduction of mobile number portability (MNP) in the Nigerian telecommunications industry has brought a new challenge for mobile operators. This study investigates the use of Analytic Hierarchy Process (AHP) in customer retention decisions in the Nigerian telecommunication industry using a cross-sectional survey design. Primary data were obtained through questionnaires administered to 480 mobile telecommunications subscribers in six tertiary institutions located in Lagos State, Nigeria. These educational institutions were chosen using a multistage sampling technique. Of 438 questionnaires received from subscribers, 408 were valid. Based on this sample data an AHP model was built to assess the determinants of customer retention decisions. Next, eigen values, an eigen vector and maximum lambda (λMax) were obtained using the AHP analysis for the matrices. This analysis shows that customers considered call quality as the important in the retention decision. We conclude that AHP is a meaningful tool for determining what motivates retention decisions, that can help network operators formulate effective customer retention strategies.

scholarly journals Integral evaluation as the basis of analytical support for managing the competitiveness of socially-oriented retailers

Accounting ◽  
2021 ◽  
pp. 825-836
Author(s):  
Yaroslav Berezivskyi ◽  
Vasyl Zbarsky ◽  
Anna Zbarska
Keyword(s):  
Evaluation Criteria ◽  
Integral Approach ◽  
Structural Components ◽  
Strategic Decisions ◽  
Analytic Hierarchy ◽  
Expert Survey ◽  
Integral Evaluation ◽  
Managerial Decisions ◽  
Local Vectors ◽  
Definition Of

The advantages of an integral approach to assessing the competitiveness of retailers are substantiated, which allows obtaining a more thorough and versatile informative base for making further managerial decisions to ensure the development of trading business. A new approach to the integral evaluation of the competitiveness of retailers is developed. The list of functional and structural components of competitiveness was substantiated: marketing,financial and investment, material and technical, intellectual and personnel,innovation, logistic and social. It is proposed to use the methodological sequence of competitiveness assessment, which involves the alternate passage of the following stages: construction of an evaluation hierarchy, identification of the levels of the criterion importance, definition of a set of “local vectors” by evaluation criteria, conducting comparative evaluation of competing enterprises, hierarchical synthesis of alternative options for ensuring competitiveness. The methods of an expert survey are used to form an information and analytical base. Using the Saaty’s analytic hierarchy process and the Delphi method of an expert survey, a matrix of pairwise comparisons of the criteria of the retailers’ competitiveness is formed. The Gallup Institute methodology is used to form the sample of enterprises. A matrix of rating positions of the socially-oriented retailers is developed to enable evaluation.On the basis of the obtained results – analytical support of the policy(regarding the competitiveness level, state of security and coefficients of weight of its functional and structural components), the strategic principles of managing the competitiveness of socially-oriented retailers. A matrix of strategic decisions on managing the competitiveness of socially-oriented retailers is developed.

scholarly journals Evaluation Criteria for Quality Education of Physical Education Lessons Based on Logical Analysis

2021 ◽  
Vol 16 (21) ◽  
pp. 87
Author(s):  
Guirong Ning
Keyword(s):  
Teaching And Learning ◽  
Evaluation Criteria ◽  
Logical Analysis ◽  
Quality Education ◽  
Analytic Hierarchy ◽  
Complete Evaluation ◽  
Effective Evaluation ◽  
Teachers And Students ◽  
Hierarchy Process

To cultivate high-quality talents, it is important to develop a set of scientific and complete evaluation criteria for comprehensive quality. The effective evaluation could promote and guide teaching and learning, and improve the overall quality of students. Considering the features of PE lessons, this paper resorts to multiple methods, e.g., questionnaire survey, Delphi’s method, mathematical statistics, and logical analysis, to establish a system of evaluation criteria for the quality education of PE lessons, the proposed system includes 4 primary indices, 10 secondary indices, and 24 tertiary indices. The weight of each index was determined through analytic hierarchy process (AHP), making the criteria more scientific. Taking the PE major of a college for example, the proposed criteria were investigated empirically. The results show that experts, teachers, and students made consistent evaluations. Thus, the proposed system and evaluation criteria are feasible, and capable of evaluating the overall quality of students objectively and fairly. The research results provide a tool and idea for improving the quality education of PE lessons in China, and promoting the evaluation of students’ overall quality.

Employee voice and silence in multinational corporations in the mobile telecommunications industry in Nigeria

2019 ◽  
Vol 41 (1) ◽  
pp. 228-252 ◽  
Author(s):  
Jude Chukwuemeka Emelifeonwu ◽  
Reimara Valk
Keyword(s):  
Industrial Relations ◽  
Telecommunications Industry ◽  
Employee Voice ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Case Study Methodology ◽  
Content Type ◽  
Voice And Silence ◽  
Mobile Telecommunications Industry

PurposeThe purpose of this paper is to explore employee voice and silence in the mobile telecommunication industry in Nigeria.Design/methodology/approachAn exploratory qualitative case study methodology was employed in this study. Participant selection was done through a purposeful intensity sampling technique, which resulted in 30 employees from two different multinational organizations and an indigenous organization taking part in in-depth interviews.FindingsFindings show the presence of fear of victimization in the Nigerian workplace embellished by the Sub-Saharan culture and the state of the labor market, which resulted in employee silence. The study revealed that the implementation of culturally adapted employee voice mechanisms within organizations in the mobile telecommunication industry in Nigeria promotes employee voice and organizational performance, whereas a lack thereof results in organizational failure.Research limitations/implicationsA limitation is that the purposive sample of employees from three organizations in the mobile telecommunications industry only permits theoretical and analytic generalization.Practical implicationsA focus on the co-creation of a high-performance work environment and the development of a powerful employee value proposition would foster employee voice.Social implicationsIt will enable multinationals operating in Nigeria understand better how to operate employee voice in order to obtain optimal performance from workers in Sub-Sahara Africa.Originality/valueThis paper contributes to the literature on employee/industrial relations by showing that a high-power-distance national culture and a high unemployment rate affect employee voice and silence, which brings to the fore the importance of adequate employee voice mechanisms through which employees express their voice in order to arrive at beneficial individual and organizational outcomes.

Factors Leading to Mobile Telecommunications Customer Churn in Zambia

2017 ◽  
Vol 31 ◽  
pp. 143-154 ◽  
Author(s):  
Patience Kunda Banda ◽  
Simon Tembo
Keyword(s):  
Customer Service ◽  
Telecommunications Industry ◽  
Significant Loss ◽  
Good Time ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Telecommunication Sector ◽  
Customer Churn ◽  
Network Quality ◽  
Mobile Telecommunications Industry

Customer churn is a major challenge in the mobile telecommunications industry today. Churn can be caused by different factors, which may arise from the interactions of subscribers with products and services or even employees of organizations. If customer churn is not managed and prevented in good time, it can lead to significant loss of revenues and possibly make a business crumble. This paper studies the various reasons that lead to mobile customer churn in the Zambian telecommunication sector. Seven hundred mobile subscribers in six districts of Zambia were interviewed. The mobile subscribers who churned once or more between the years 2010 to 2015 indicated the actual factors that led them to terminate subscription to mobile services. There were a total of 20 factors identified to cause churn in the Zambian mobile telecommunication industry. Results show that poor customer service took the lead by causing about 23% of the mobile customer churn cases that took place between the years 2010 to 2015. Poor network quality and high cost of services followed as causes of 18% and 14% of the churn cases for those years respectively.

Conceptual imposings of quality management of system of production of composite materials for it is rocket the space equipment

2017 ◽  
Vol 14 (4) ◽  
pp. 30-38
Author(s):  
V. G. Isaev ◽  
T. N. Antipova
Keyword(s):  
Composite Materials ◽  
Quality Management ◽  
Evaluation Criteria ◽  
Criteria And Indicators ◽  
Properties Of Materials ◽  
A Priority ◽  
Required Quality

Basic provisions of the concept and methodology of production of composite materials for the missile and space equipment are offered. The system of the purposes realizing the principle of a priority of the purposes of the customer is offered. The system of evaluation criteria and indicators of quality of composite materials the realizing interrelation of requirements of the customer to quality of material and dependence of ensuring the required quality on the used technologies is developed. It is shown that for ensuring quality of composite materials for units and the RKT systems first of all it is necessary development of mathematical dependences of properties of materials on parameters of the technological modes in the conditions of obligatory implementation of requirements of the customer.

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