Flexibilisierung und Persuasion
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The article illustrates and compares some of the persuasive strategies of the political and entrepreneurial discourse on labour market flexibilization in different contexts: within the political discourse on labour market reforms and on socio-democratic/leftist basic values, and within the entrepreneurial communication and self-presentation (job advertisements, annual relations, personnel manager guides).
2008 ◽
Vol 18
(1)
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pp. 50-63
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2019 ◽
Vol 57
(2)
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pp. 172-192
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2015 ◽
Vol 26
(4)
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pp. 698-701
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