Representations of Masculinity and Femininity in Advertising

2017 ◽  
Vol 17 (3-4) ◽  
Author(s):  
Edward Timke ◽  
William O’Barr
Keyword(s):  
Masculinity And Femininity

Gender characteristic attribution; masculinity and femininity in men and women

2010 ◽  
Author(s):  
Joshua K. Digerness ◽  
Benjamin Berlin ◽  
Todd Baird ◽  
Azenett Garza
Keyword(s):  
Men And Women ◽  
Masculinity And Femininity ◽  
Gender Characteristic

Cute Girls, Tough Boys

2014 ◽  
Vol 7 (1) ◽  
pp. 85-111
Author(s):  
Alexandra Gueydan-Turek
Keyword(s):  
Gender Identity ◽  
Social Norms ◽  
Graphic Art ◽  
Masculinity And Femininity ◽  
Gender Performances ◽  
Primary Focus ◽  
Form Of Expression ◽  
The Way

This article explores the way in which masculinity and femininity are constructed in Algerian manga, an emerging, understudied sub-genre within the field of Algerian graphic art. Through the exploration of youth-oriented publications of shōjo and shōnen manga, I will demonstrate how these new local works offer a privileged form of expression for and platform to address disaffected Algerian youths. The primary focus of this investigation will be the differences (or lack thereof) between ideals of gender performances as expressed in Algerian manga and ideals of gender identity in society at large. This article will demonstrate that, while some differences manifest a desire for change on the part of both artists and readers, they certainly do not constitute radical revisions of the popular Algerian notions of masculinity and femininity. Ultimately, this study will demonstrate the limits of manga as an imported genre within an Arab-Islamic context, oscillating between the promulgation of alternative social ideals and the reinforcement of social norms.

Adapting Pal Joey

2019 ◽  
pp. 251-273
Author(s):  
Julianne Lindberg
Keyword(s):  
Middle Class ◽  
Postwar America ◽  
Masculinity And Femininity ◽  
New Treatment ◽  
Gender Archetypes

This chapter on the liberal movie adaptation of Rodgers and Hart’s Pal Joey situates the musical in the context of postwar America, when traditional forms of gender and domesticity were being challenged and replaced by something more sexually ‘progressive.’ In the film, Joey is now a singer rather than a dancer, vulnerable rather than a heel, and he gets the girl in the end. The chapter explores how the film’s promotion of a set of emerging gender archetypes that defy traditional, middle-class, suburban constructions of masculinity and femininity is reflected in a new treatment of the score, which is reworked, repurposed, and in some cases eviscerated in order to promote the ethos of the film. A good example is the film’s presentation of the song ‘The Lady Is a Tramp’ (an interpolation from Babes in Arms), which, in Sinatra’s version, emphasize[s] that he is offering his body to her. The chapter concludes that despite the lyrics, it is Joey who plays the part of the ‘tramp.’

scholarly journals Voice Cues Influence Children’s Assessment of Adults’ Occupational Competence

2021 ◽  
Author(s):  
Valentina Cartei ◽  
Jane Oakhill ◽  
Alan Garnham ◽  
Robin Banerjee ◽  
David Reby
Keyword(s):  
Social Environment ◽  
Gender Stereotypes ◽  
Voice Pitch ◽  
Masculinity And Femininity ◽  
Gender Neutral ◽  
Male Occupations

AbstractThe adult voice is a strong bio-social marker for masculinity and femininity. In this study we investigated whether children make gender stereotypical judgments about adults’ occupational competence on the basis of their voice. Forty-eight 8- to 10- year olds were asked to rate the competence of adult voices that varied in vocal masculinity (by artificially manipulating voice pitch) and were randomly paired with 9 occupations (3 stereotypically male, 3 female, 3 gender-neutral). In line with gender stereotypes, children rated men as more competent for the male occupations and women as more competent for the female occupations. Moreover, children rated speakers of both sexes with feminine (high-pitched) voices as more competent for the female occupations. Finally, children rated men (but not women) with masculine (low-pitched) voices as more competent for stereotypically male occupations. Our results thus indicate that stereotypical voice-based judgments of occupational competence previously identified in adults are already present in children, and likely to affect how they consider adults and interact with them in their social environment.

Coital Experience and Definition of Masculinity and Femininity by College Students

1980 ◽  
Vol 47 (3_suppl) ◽  
pp. 1307-1313 ◽  
Author(s):  
David J. Kallen ◽  
De Wayne Moore ◽  
Judith J. Stephenson
Keyword(s):  
College Students ◽  
Sexual Behavior ◽  
Differential Selection ◽  
Masculinity And Femininity ◽  
Role Learning ◽  
Active Data ◽  
Definition Of

Recent changes in sexual behavior of unmarried college students raise the question as to whether or not they are accompanied by changes in conceptions of masculinity and femininity on the part of the students. Changes in conceptions of masculinity and femininity might be the consequence of differential selection into coital activity or of new role learning by those who are coitally active. Data are presented from a study of sexual behavior of 823 college students which support the latter hypothesis for males but not for females.

Sex and Personality: Studies in Masculinity and Femininity.

1937 ◽  
Vol 2 (5) ◽  
pp. 790
Author(s):  
Gladys Bryson ◽  
Lewis M. Terman ◽  
Catharine Cox Miles ◽  
Joseph Tenenbaum ◽  
Willystine Goodsell ◽  
...  
Keyword(s):  
Masculinity And Femininity ◽  
Personality Studies

scholarly journals Effects of Intensive Meditation on Sex-Role Identification: Implications for a Control Model of Psychological Health

1982 ◽  
Vol 51 (1) ◽  
pp. 44-46
Author(s):  
Deane H. Shapiro ◽  
Johanna Shapiro ◽  
Roger N. Walsh ◽  
Dan Brown
Keyword(s):  
Psychological Health ◽  
Sex Role ◽  
Control Model ◽  
Significant Shift ◽  
Male And Female ◽  
Role Identification ◽  
Masculinity And Femininity ◽  
Meditation Retreat ◽  
The Impact ◽  
Female Subjects

This study assessed the impact of a 3-mo. meditation retreat on 15 respondents' self-perceived masculinity and femininity. As hypothesized, male and female subjects, who on pretest perceived themselves to be more stereotypically feminine than normative samples, on posttest reported a significant shift to even greater endorsement of feminine adjectives and less endorsement of masculine adjectives.

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