Talking the nation over advertising: The case of Catalan commercial advertisements

This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-created identity through two types of depictions of Catalan tradition and experiential Catalanness, that which can exemplify the idea of banal nationalism in the sense of Billig and Edensor’s everyday nationalism. The main objective of our proposal is to understand commercial advertisements as forms of national discourse in everyday nationalism and how the private sector uses this.

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Electronic Government

Journal of Information Technology Research ◽

10.4018/jitr.2009062904 ◽

2009 ◽

Vol 2 (4) ◽

pp. 53-66 ◽

Cited By ~ 1

Author(s):

Nabeel A. Al-Qirim

Keyword(s):

Private Sector ◽

Electronic Commerce ◽

Success Factors ◽

National Level ◽

Electronic Government ◽

Adoption And Diffusion ◽

And Diffusion

This research is interested in unveiling the hype surrounding the Electronic Government (eGov) phenomenon and in shedding more light into the different issues surrounding its multifaceted perspectives. Unlike electronic commerce and the private sector, eGov sets at the heart of governmental services and represents a unique paradigm on its own with different constituents and objectives. The stakeholders involved in eGov are both diverse and heterogeneous—which makes the issue of eGov adoption and diffusion a challenging task for many countries. This research disentangles the issues impacting eGov highlighting different determinants and success factors. The research then depicts an agenda for eGov success at the national level.

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From Modernism to Populism – art as a discursive mirror of the nation brand

European Journal of Marketing ◽

10.1108/ejm-12-2016-0707 ◽

2018 ◽

Vol 52 (3/4) ◽

pp. 882-906 ◽

Cited By ~ 3

Author(s):

Victoria Rodner ◽

Finola Kerrigan

Keyword(s):

National Identity ◽

Discourse Analysis ◽

Critical Discourse Analysis ◽

Visual Arts ◽

Nation Branding ◽

Transitional Period ◽

Future Research ◽

National Discourse ◽

Content Type ◽

Nation Brand

Purpose The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding; illustrating that discursive strategies can directly alter the nation brand’s perception. Design/methodology/approach This single case study drawing on in-depth interviews, field observation and secondary/historical material, applies mediated discourse analysis and critical discourse analysis to capture a transitional period in the cultural policies and nation branding rhetoric across a time frame of 60 years. Findings This study establishes the visual arts as a significant carrier of meaning, thus reflecting changes in the national discourse. This analysis illustrates that publicly supported visual arts can articulate policy aspirations and provide insight into the power of competing national discourse which co-exists, thereby shaping the internal and external nation brand. Research limitations/implications The study focuses on the visual arts and the context of Venezuela. Future research could expand this to look at the visual arts in other national or regional contexts. Practical implications The paper establishes visual art as central to expressing national identity and policy, and a tool for examination of national identity and policy. More broadly, the paper establishes public support for the (visual) arts as central to nation-branding projects providing insight for those engaged in such campaigns to prioritize arts funding. Originality/value The authors’ study indicates the marketing relevance of visualization of the nation through the arts and establishes the visual arts as a central tenant of the nation brand.

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Tourism Diplomation as Indonesia’s Nation Branding in Global Level

Prosiding Semnasfi ◽

10.21070/semnasfi.v1i1.1134 ◽

2018 ◽

Vol 1 (1) ◽

pp. 240

Author(s):

Harits Dwi Wiratma

Keyword(s):

Private Sector ◽

Tourism Industry ◽

The State ◽

Nation Branding ◽

Cultural Resources ◽

Global Level ◽

Community Groups ◽

Tourism Sector ◽

The Government

Indonesia has the potential of natural and cultural resources that stretch from Sabang to Merauke. This potential can be used as the biggest economic source for Indonesia from the tourism sector. Tourism is now one of the industries that have potential at the global level. Indonesia has the potential to take the attention of foreign tourists. The state has a role to take steps in supporting the progress of the tourism industry in Indonesia. Tourism diplomacy can be done through the government, private sector and community groups who have concerns about the tourism industry at the global level. The synergies of several parties are able to give a significant impact for the development of tourism in Indonesia. The purpose of diplomacy is to strengthen Indonesia's nation branding in the international world and Indonesia is able to compete in the global level.

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Meridional Circulation, Turbulence, and Diffusion Processes in Stars

International Astronomical Union Colloquium ◽

10.1017/s0252921100080477 ◽

1976 ◽

Vol 32 ◽

pp. 109-116 ◽

Cited By ~ 1

Author(s):

S. Vauclair

Keyword(s):

Convection Zone ◽

Diffusion Processes ◽

Meridional Circulation ◽

Diffusion Time ◽

Work In Progress ◽

First Results ◽

Stellar Envelopes ◽

And Diffusion ◽

Turbulence And Diffusion ◽

Hr Diagram

This paper gives the first results of a work in progress, in collaboration with G. Michaud and G. Vauclair. It is a first attempt to compute the effects of meridional circulation and turbulence on diffusion processes in stellar envelopes. Computations have been made for a 2 Mʘstar, which lies in the Am - δ Scuti region of the HR diagram.Let us recall that in Am stars diffusion cannot occur between the two outer convection zones, contrary to what was assumed by Watson (1970, 1971) and Smith (1971), since they are linked by overshooting (Latour, 1972; Toomre et al., 1975). But diffusion may occur at the bottom of the second convection zone. According to Vauclair et al. (1974), the second convection zone, due to He II ionization, disappears after a time equal to the helium diffusion time, and then diffusion may happen at the bottom of the first convection zone, so that the arguments by Watson and Smith are preserved.

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